Marketing
Speaking: A Complete Guide to Rocking It
Speaking is one of my favorite parts of my job. I have almost no stage fright, in fact, I have fun in front of an audience and I try to make sure the audience does too. What I've learned is that it's important to be authentic and relaxed, to be yourself, and to care...
Nonprofit Marketing: Social Media
Nonprofit Marketing Challenges Nonprofit marketing can be challenging with limited resources are limited and staff. Organizations must use every hour and dollar wisely — there is no room for waste or inefficiency — and that includes marketing. This article will help you understand social media as it relates to your mission and how to use […]
Video: How to Record Video if You’re Not a Video Pro
Video marketing is a critical part of a good marketing strategy. You don’t have to hire a pro or be a pro to shoot good video.
Small Business Marketing: Tell a Story
If small business marketing is your job, you must learn to tell a compelling story. Stories bring your copy to life. They make the difference between boring copy and words that mean something to the reader. Here’s an illustration of the power of story. I’m a fan of...
Instagram Video: IGTV and What to Do With It
Instagram video newcomer IGTV has just been released and is waiting for your content. I tried it out a few minutes ago on my personal account (because my friends will forgive me for looking foolish if need be). I haven't spent much time on the platform watching videos...
Online Reviews: How to Handle Them
Online Reviews Can Make or Break You Online reviews are a fact of business life. Like it or not, your customers are free to express themselves where it concerns your product or service. There's little you can do to prevent negative reviews other than provide a level...
Instagram Marketing: Beat Instagram at the Link Game
Why Instagram Marketing Can Be Frustrating Yes, Instagram marketing can make it difficult to share your content, as, unlike other social platforms, you can't post a link in an Instagram caption. Here's how I get around this. I set up a page called My Instalanding here...
Keywords Aren't Just For SEO
If you spend time with a search engine optimization (SEO) expert, they'll tell you to come up with 10 - 15 marketing keywords that you want to be found for online. FYI, I know very little about SEO and I value my clients enough to refer them to a real expert if they...
How to Understand Your Customers and Increase Sales
If you'd like to increase sales, I have an exercise for you. I want you to begin to define your avatar(s). You may have more than one, in fact, you probably will. Wait - what’s an avatar? You may also have heard them referred to as personas. Same thing. You are...
Small Business Growth: 5 Lessons from Azalea Pruning
Small business growth is a bit like gardening. Sometimes you have to prune to stay healthy and flourish. Do you ever feel like work isn't fun anymore? When I first started freelancing, I felt the need to say yes to every opportunity. Refusing potential...
Do I Need to Blog? Yes. Here's Why.
I get this question often from clients who don't think they have the time to write original content: Do I need to blog? My answer is nearly always the same: Yes. Yes, and yes. Why is Blogging So Important? Google. I'm really talking about all search engines here, but...
Social Media Success: What Small Business Can Learn From Big Brands
Do You Manage Social Media for Small Business? If you manage social media for small business, you know that social media and the Web continue to be important for small organizations, freelancers, and entrepreneurs; in fact, more so than ever. Your website and online...