Video Library

Basic WordPress —  the admin area, posts, pages, and plugins. I'll walk you through the settings you need to know about. 

Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

____________________________

More Resources


Build a Web Page with the Divi Theme: https://www.youtube.com/watch?v=ol1WYvJ2gbI


Welcome to the Divi Builder: https://www.youtube.com/watch?v=p_9vQ8hLIbU&t=12s


Everything You Need to Know About Images in WordPress: https://www.youtube.com/watch?v=R9tcVLHJHjY


____________________________

If you’re a beginner, this basic WordPress post will help you find your way through the admin area — the back end. Once you know your way around, WordPress is easy to use. Even if you’re an experienced developer you may not be aware of all that WordPress can do.

As the most popular content management system (CMS), WordPress powers about 39.8% of the internet and its popularity is growing. It has grown from a blogging platform to a full-fledged CMS since I first started using it in 2006.

To log in to the admin area, go to yoursite.com/wp-admin. I suggest you create a permanent bookmark in your browser to make it easy to log in. Here’s a short video that will show you how.

Timestamps:
[Insert timestamps here - where appropriate]

Get a Free Quote for a New Website 🖥 https://bethgsanders.com/wordpress-websites/
Book Me to Speak 📣: https://bethgsanders.com/speaking/
Get Help With Social Media 📲: https://bethgsanders.com/social-media-management/


Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

Website ➡️ https://bethgsanders.com
Facebook ➡️ https://facebook.com/bethgsandersonline
Twitter ➡️ https://twitter.com/bethgsanders
Instagram ➡️ https://instagram.com/bethgsandersonline
LinkedIn ➡️ https://linkedin.com/in/bethgsanders
Pinterest ➡️ https://pinterest.com/bethgsanders

Basic WordPress — the admin area, posts, pages, and plugins. I'll walk you through the settings you need to know about.

Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

____________________________

More Resources


Build a Web Page with the Divi Theme: https://www.youtube.com/watch?v=ol1WYvJ2gbI


Welcome to the Divi Builder: https://www.youtube.com/watch?v=p_9vQ8hLIbU&t=12s


Everything You Need to Know About Images in WordPress: https://www.youtube.com/watch?v=R9tcVLHJHjY


____________________________

If you’re a beginner, this basic WordPress post will help you find your way through the admin area — the back end. Once you know your way around, WordPress is easy to use. Even if you’re an experienced developer you may not be aware of all that WordPress can do.

As the most popular content management system (CMS), WordPress powers about 39.8% of the internet and its popularity is growing. It has grown from a blogging platform to a full-fledged CMS since I first started using it in 2006.

To log in to the admin area, go to yoursite.com/wp-admin. I suggest you create a permanent bookmark in your browser to make it easy to log in. Here’s a short video that will show you how.

Timestamps:
[Insert timestamps here - where appropriate]

Get a Free Quote for a New Website 🖥 https://bethgsanders.com/wordpress-websites/
Book Me to Speak 📣: https://bethgsanders.com/speaking/
Get Help With Social Media 📲: https://bethgsanders.com/social-media-management/


Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

Website ➡️ https://bethgsanders.com
Facebook ➡️ https://facebook.com/bethgsandersonline
Twitter ➡️ https://twitter.com/bethgsanders
Instagram ➡️ https://instagram.com/bethgsandersonline
LinkedIn ➡️ https://linkedin.com/in/bethgsanders
Pinterest ➡️ https://pinterest.com/bethgsanders

0 0

YouTube Video VVVsNUlRdkxZTm01SGFQZ1JndUxueW1nLlREd1lwMGVKa0NZ

Basic WordPress

January 26, 2021 3:01 pm

I continue my introduction to the Divi theme for WordPress. In this post, I cover page building, editing, and adding modules, with a description of the most-used modules.This week we’re going to get started with the Divi Builder. In last week’s post, we covered Divi Theme Options and the Customizer settings. These are the first steps as you set up your Divi website.

Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

____________________________

More Resources

Quick WordPress Tip — Browser Shortcut: https://www.youtube.com/watch?v=m6TraYqU-fE&list=PLysJ1P8iM3nhDUKhy5MkZDkDJZmtX-K5I&index=15


Introduction to Divi: https://www.youtube.com/watch?v=6csc13apQck&list=PLysJ1P8iM3nhDUKhy5MkZDkDJZmtX-K5I&index=13



Introduction to the Divi Builder: https://www.youtube.com/watch?v=p_9vQ8hLIbU&list=PLysJ1P8iM3nhDUKhy5MkZDkDJZmtX-K5I&index=14
____________________________

Website Goals

First, we must consider the goal of our site. Let’s ask ourselves a few questions.

What do we want our website to do?

    Sell a product or service.
    Inspire readers to learn more about a cause.
    Collect donations to a nonprofit.

Who is your target audience?

What specific features do you need? Some examples:

    Contact form.
    Events calendar.
    Photo gallery.
    Social media integration.
    Blog

If you’re going to include a blog, what topics will you write about?

Are there existing branding guidelines, such as logo, colors, or font styles that must be incorporated?

Take all of these factors into account as you consider the look and functionality of your site. 

Timestamps:
[Insert timestamps here - where appropriate]

Get a Free Quote for a New Website 🖥 https://bethgsanders.com/wordpress-websites/
Book Me to Speak 📣: https://bethgsanders.com/speaking/
Get Help With Social Media 📲: https://bethgsanders.com/social-media-management/


Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

Website ➡️ https://bethgsanders.com
Facebook ➡️ https://facebook.com/bethgsandersonline
Twitter ➡️ https://twitter.com/bethgsanders
Instagram ➡️ https://instagram.com/bethgsandersonline
LinkedIn ➡️ https://linkedin.com/in/bethgsanders
Pinterest ➡️ https://pinterest.com/bethgsanders

I continue my introduction to the Divi theme for WordPress. In this post, I cover page building, editing, and adding modules, with a description of the most-used modules.This week we’re going to get started with the Divi Builder. In last week’s post, we covered Divi Theme Options and the Customizer settings. These are the first steps as you set up your Divi website.

Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

____________________________

More Resources

Quick WordPress Tip — Browser Shortcut: https://www.youtube.com/watch?v=m6TraYqU-fE&list=PLysJ1P8iM3nhDUKhy5MkZDkDJZmtX-K5I&index=15


Introduction to Divi: https://www.youtube.com/watch?v=6csc13apQck&list=PLysJ1P8iM3nhDUKhy5MkZDkDJZmtX-K5I&index=13



Introduction to the Divi Builder: https://www.youtube.com/watch?v=p_9vQ8hLIbU&list=PLysJ1P8iM3nhDUKhy5MkZDkDJZmtX-K5I&index=14
____________________________

Website Goals

First, we must consider the goal of our site. Let’s ask ourselves a few questions.

What do we want our website to do?

Sell a product or service.
Inspire readers to learn more about a cause.
Collect donations to a nonprofit.

Who is your target audience?

What specific features do you need? Some examples:

Contact form.
Events calendar.
Photo gallery.
Social media integration.
Blog

If you’re going to include a blog, what topics will you write about?

Are there existing branding guidelines, such as logo, colors, or font styles that must be incorporated?

Take all of these factors into account as you consider the look and functionality of your site.

Timestamps:
[Insert timestamps here - where appropriate]

Get a Free Quote for a New Website 🖥 https://bethgsanders.com/wordpress-websites/
Book Me to Speak 📣: https://bethgsanders.com/speaking/
Get Help With Social Media 📲: https://bethgsanders.com/social-media-management/


Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

Website ➡️ https://bethgsanders.com
Facebook ➡️ https://facebook.com/bethgsandersonline
Twitter ➡️ https://twitter.com/bethgsanders
Instagram ➡️ https://instagram.com/bethgsandersonline
LinkedIn ➡️ https://linkedin.com/in/bethgsanders
Pinterest ➡️ https://pinterest.com/bethgsanders

0 0

YouTube Video VVVsNUlRdkxZTm01SGFQZ1JndUxueW1nLm9sMVdZdkoyZ2JJ

Build a Web Page with the Divi Theme

January 19, 2021 3:04 pm

This week we’re going to get started with the Divi Builder. In last week’s post, we covered Divi Theme Options and the Customizer settings. These are the first steps as you set up your Divi website.

Now we’ll get into the Divi Builder and how to use it to craft web pages that fit your needs and help get your message across.

Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

____________________________

More Resources

Introduction to Divi: https://www.youtube.com/watch?v=6csc13apQck


My Favorite WordPress Plugins: https://www.youtube.com/watch?v=KCgXxmB4HJE&t=103s


What is WordPress? https://www.youtube.com/watch?v=W9G4lNbfJag&t=11s

____________________________

Before we dive in, there are two ways to build pages in Divi. The Visual (front end) Builder and the back-end builder. The Visual Builder allows you to see your changes as you make them on your live page.

To use the back-end builder, you’ll have to go to Divi Theme Options/Builder/Advanced and toggle on Enable Classic Builder. However, you can get the same view by using the wireframe view in the Visual Builder, so that’s where I’ll focus for this post. 

Timestamps:
0:00:56.079,0:01:00.079
Sections & rows

0:02:01.680,0:02:05.040
More about sections

0:02:15.920,0:02:20.400
Backgrounds

0:02:20.400,0:02:24.319
Gradient background

0:03:13.280,0:03:17.519
Admin labels 

0:03:42.640,0:03:47.680
Design tab

0:03:48.400,0:03:53.599
Dividers

0:04:11.120,0:04:15.439
Sizing

0:04:43.759,0:04:47.520
Borders

0:05:40.400,0:05:46.880
Animation

0:05:51.120,0:05:58.800
Advanced section

0:06:00.080,0:06:03.520
Visibility

0:06:44.960,0:06:51.199
Mobile views

0:07:53.759,0:07:58.879
Page settings

0:08:20.160,0:08:24.160
Wireframe view



Get a Free Quote for a New Website 🖥 https://bethgsanders.com/wordpress-websites/


Book Me to Speak 📣: https://bethgsanders.com/speaking/
Get Help With Social Media 📲: https://bethgsanders.com/social-media-management/

Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

Website ➡️ https://bethgsanders.com
Facebook ➡️ https://facebook.com/bethgsandersonline
Twitter ➡️ https://twitter.com/bethgsanders
Instagram ➡️ https://instagram.com/bethgsandersonline
LinkedIn ➡️ https://linkedin.com/in/bethgsanders
Pinterest ➡️ https://pinterest.com/bethgsanders

This week we’re going to get started with the Divi Builder. In last week’s post, we covered Divi Theme Options and the Customizer settings. These are the first steps as you set up your Divi website.

Now we’ll get into the Divi Builder and how to use it to craft web pages that fit your needs and help get your message across.

Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

____________________________

More Resources

Introduction to Divi: https://www.youtube.com/watch?v=6csc13apQck


My Favorite WordPress Plugins: https://www.youtube.com/watch?v=KCgXxmB4HJE&t=103s


What is WordPress? https://www.youtube.com/watch?v=W9G4lNbfJag&t=11s

____________________________

Before we dive in, there are two ways to build pages in Divi. The Visual (front end) Builder and the back-end builder. The Visual Builder allows you to see your changes as you make them on your live page.

To use the back-end builder, you’ll have to go to Divi Theme Options/Builder/Advanced and toggle on Enable Classic Builder. However, you can get the same view by using the wireframe view in the Visual Builder, so that’s where I’ll focus for this post.

Timestamps:
0:00:56.079,0:01:00.079
Sections & rows

0:02:01.680,0:02:05.040
More about sections

0:02:15.920,0:02:20.400
Backgrounds

0:02:20.400,0:02:24.319
Gradient background

0:03:13.280,0:03:17.519
Admin labels

0:03:42.640,0:03:47.680
Design tab

0:03:48.400,0:03:53.599
Dividers

0:04:11.120,0:04:15.439
Sizing

0:04:43.759,0:04:47.520
Borders

0:05:40.400,0:05:46.880
Animation

0:05:51.120,0:05:58.800
Advanced section

0:06:00.080,0:06:03.520
Visibility

0:06:44.960,0:06:51.199
Mobile views

0:07:53.759,0:07:58.879
Page settings

0:08:20.160,0:08:24.160
Wireframe view



Get a Free Quote for a New Website 🖥 https://bethgsanders.com/wordpress-websites/


Book Me to Speak 📣: https://bethgsanders.com/speaking/
Get Help With Social Media 📲: https://bethgsanders.com/social-media-management/

Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

Website ➡️ https://bethgsanders.com
Facebook ➡️ https://facebook.com/bethgsandersonline
Twitter ➡️ https://twitter.com/bethgsanders
Instagram ➡️ https://instagram.com/bethgsandersonline
LinkedIn ➡️ https://linkedin.com/in/bethgsanders
Pinterest ➡️ https://pinterest.com/bethgsanders

0 0

YouTube Video VVVsNUlRdkxZTm01SGFQZ1JndUxueW1nLnBfOXZROGhMSWJV

Introduction to the Divi Builder

January 12, 2021 6:02 pm

For the next few weeks, I’m going to focus on the Divi theme for WordPress. It’s an insanely popular theme that offers a drag-and-drop page builder. Divi Builder is also available as a plugin for any site — even one that doesn’t run Divi.

The Divi theme is flexible enough to allow you to create nearly any layout you can imagine. If you’re not feeling creative, Divi offers numerous templates and layouts that you can adapt for your own purposes.

Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

____________________________

More Resources


My Favorite WordPress Plugins: https://www.youtube.com/watch?v=KCgXxmB4HJE&list=PLysJ1P8iM3nhDUKhy5MkZDkDJZmtX-K5I&index=12


What is WordPress? https://www.youtube.com/watch?v=W9G4lNbfJag&list=PLysJ1P8iM3nhDUKhy5MkZDkDJZmtX-K5I&index=11


Everything You Need to Know About Images in WordPress: https://www.youtube.com/watch?v=R9tcVLHJHjY&list=PLysJ1P8iM3nhDUKhy5MkZDkDJZmtX-K5I&index=10


____________________________

A Few Divi Getting-Started Tips

— Install the Elegant Themes Updater plugin. That will allow the end user to update Divi easily. Divi pushes updates frequently, so this is important.
— Instead of Divi’s built-in social media integration, I prefer Social Warfare. [WordPress Social Sharing Plugin – Social Warfare – WordPress plugin | WordPress.org] Divi only includes Facebook, Twitter, Instagram, and Google Plus (which is no more), so it’s pretty limiting.
— If you need to get a website up and running very quickly, browse the Divi Layouts page on Elegant Themes’ website [Divi Library | Elegant Themes]. You can download any of these templates for a quick start and design inspiration if you need it.

Timestamps:
0:00:49.120,0:00:55.199 Divi Theme Options
0:01:03.440,0:01:08.560 Upload your logo.
0:01:19.840,0:01:23.200 Google Maps API
0:01:57.200,0:02:02.399 Performance settings
0:02:02.399,0:02:06.479 Enable responsive images 
0:02:06.479,0:02:11.440 Custom CSS
0:02:13.920,0:02:17.760 Navigation section
0:02:17.760,0:02:22.959 Show/hide your dropdown menus
0:02:26.720,0:02:33.200  Blog categories
0:02:36.000,0:02:41.200 Disable top tier dropdown menu links.
0:02:48.640,0:02:52.319 Builder settings
0:03:10.879,0:03:17.360 Advanced — more performance settings
0:03:17.360,0:03:21.040 Enable classic editor
0:03:34.959,0:03:38.959 Layout section
0:04:00.799,0:04:06.159 General Settings - thumbnails on index pages
0:04:16.160,0:04:22.320 Ads
0:04:22.320,0:04:28.400 SEO
0:04:33.680,0:04:40.639 Integration, add custom code to site
0:05:21.199,0:05:24.639 WordPress customizer setting
0:05:35.840,0:05:42.000 General Settings 
0:05:38.800,0:05:44.240 Site identity
0:05:51.520,0:05:55.919 Layout Settings
0:06:10.080,0:06:17.280 Typography
0:06:23.199,0:06:29.680 Header and Navigation
0:06:58.720,0:07:02.000 Primary menu bar
0:07:06.000,0:07:10.800 Menu heights
0:07:43.039,0:07:50.319 Header Elements 
0:07:55.360,0:08:00.400 Footer Layout
0:08:11.680,0:08:15.360 Footer menu
0:08:15.360,0:08:22.800 Bottom bar
0:08:47.040,0:08:51.120 Mobile styles
0:09:04.640,0:09:08.399 Mobile menu
0:09:21.600,0:09:26.720 Menus
0:09:37.360,0:09:41.920 Widgets
0:09:48.640,0:09:52.320 Homepage settings
0:10:11.360,0:10:18.640 Should I use a child theme?

Get a Free Quote for a New Website 🖥 https://bethgsanders.com/wordpress-websites/
Book Me to Speak 📣: https://bethgsanders.com/speaking/
Get Help With Social Media 📲: https://bethgsanders.com/social-media-management/

Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

Website ➡️ https://bethgsanders.com
Facebook ➡️ https://facebook.com/bethgsandersonline
Twitter [Insert a short and enticing 1-2 line description of your video]

Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

For the next few weeks, I’m going to focus on the Divi theme for WordPress. It’s an insanely popular theme that offers a drag-and-drop page builder. Divi Builder is also available as a plugin for any site — even one that doesn’t run Divi.

The Divi theme is flexible enough to allow you to create nearly any layout you can imagine. If you’re not feeling creative, Divi offers numerous templates and layouts that you can adapt for your own purposes.

Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

____________________________

More Resources


My Favorite WordPress Plugins: https://www.youtube.com/watch?v=KCgXxmB4HJE&list=PLysJ1P8iM3nhDUKhy5MkZDkDJZmtX-K5I&index=12


What is WordPress? https://www.youtube.com/watch?v=W9G4lNbfJag&list=PLysJ1P8iM3nhDUKhy5MkZDkDJZmtX-K5I&index=11


Everything You Need to Know About Images in WordPress: https://www.youtube.com/watch?v=R9tcVLHJHjY&list=PLysJ1P8iM3nhDUKhy5MkZDkDJZmtX-K5I&index=10


____________________________

A Few Divi Getting-Started Tips

— Install the Elegant Themes Updater plugin. That will allow the end user to update Divi easily. Divi pushes updates frequently, so this is important.
— Instead of Divi’s built-in social media integration, I prefer Social Warfare. [WordPress Social Sharing Plugin – Social Warfare – WordPress plugin | WordPress.org] Divi only includes Facebook, Twitter, Instagram, and Google Plus (which is no more), so it’s pretty limiting.
— If you need to get a website up and running very quickly, browse the Divi Layouts page on Elegant Themes’ website [Divi Library | Elegant Themes]. You can download any of these templates for a quick start and design inspiration if you need it.

Timestamps:
0:00:49.120,0:00:55.199 Divi Theme Options
0:01:03.440,0:01:08.560 Upload your logo.
0:01:19.840,0:01:23.200 Google Maps API
0:01:57.200,0:02:02.399 Performance settings
0:02:02.399,0:02:06.479 Enable responsive images
0:02:06.479,0:02:11.440 Custom CSS
0:02:13.920,0:02:17.760 Navigation section
0:02:17.760,0:02:22.959 Show/hide your dropdown menus
0:02:26.720,0:02:33.200 Blog categories
0:02:36.000,0:02:41.200 Disable top tier dropdown menu links.
0:02:48.640,0:02:52.319 Builder settings
0:03:10.879,0:03:17.360 Advanced — more performance settings
0:03:17.360,0:03:21.040 Enable classic editor
0:03:34.959,0:03:38.959 Layout section
0:04:00.799,0:04:06.159 General Settings - thumbnails on index pages
0:04:16.160,0:04:22.320 Ads
0:04:22.320,0:04:28.400 SEO
0:04:33.680,0:04:40.639 Integration, add custom code to site
0:05:21.199,0:05:24.639 WordPress customizer setting
0:05:35.840,0:05:42.000 General Settings
0:05:38.800,0:05:44.240 Site identity
0:05:51.520,0:05:55.919 Layout Settings
0:06:10.080,0:06:17.280 Typography
0:06:23.199,0:06:29.680 Header and Navigation
0:06:58.720,0:07:02.000 Primary menu bar
0:07:06.000,0:07:10.800 Menu heights
0:07:43.039,0:07:50.319 Header Elements
0:07:55.360,0:08:00.400 Footer Layout
0:08:11.680,0:08:15.360 Footer menu
0:08:15.360,0:08:22.800 Bottom bar
0:08:47.040,0:08:51.120 Mobile styles
0:09:04.640,0:09:08.399 Mobile menu
0:09:21.600,0:09:26.720 Menus
0:09:37.360,0:09:41.920 Widgets
0:09:48.640,0:09:52.320 Homepage settings
0:10:11.360,0:10:18.640 Should I use a child theme?

Get a Free Quote for a New Website 🖥 https://bethgsanders.com/wordpress-websites/
Book Me to Speak 📣: https://bethgsanders.com/speaking/
Get Help With Social Media 📲: https://bethgsanders.com/social-media-management/

Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

Website ➡️ https://bethgsanders.com
Facebook ➡️ https://facebook.com/bethgsandersonline
Twitter [Insert a short and enticing 1-2 line description of your video]

Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

1 0

YouTube Video VVVsNUlRdkxZTm01SGFQZ1JndUxueW1nLjZjc2MxM2FwUWNr

Divi Theme Series: Introduction to Divi

January 5, 2021 5:06 pm

This is a list of WordPress plugins I use on every site I build clients and for my own sites, and some additional plugin tips.

Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

____________________________

More Resources


What is WordPress? https://www.youtube.com/watch?v=W9G4lNbfJag&list=PLysJ1P8iM3nhDUKhy5MkZDkDJZmtX-K5I&index=11


Everything You Need to Know About Images in WordPress: https://www.youtube.com/watch?v=R9tcVLHJHjY&list=PLysJ1P8iM3nhDUKhy5MkZDkDJZmtX-K5I&index=10


12 Things to Do Before You Publish a Blog Post: https://www.youtube.com/watch?v=QCD5bgw7C-0&list=PLysJ1P8iM3nhDUKhy5MkZDkDJZmtX-K5I&index=9


____________________________

What are WordPress plugins? A plugin is a piece of software that provides additional functionality beyond the WordPress core. There are plugins for just about everything you’d ever want to add to your website.

Many plugins are free, and numerous plugins offer a premium level. Depending on your needs, you can often use the free version unless you need the increased functionality the premium version provides.

In this post, I’ll discuss what I think are vital plugins, and some others that you may or may not need.

Timestamps:
0:00:12.480,0:00:17.359  What is a WordPress plugin?
0:00:45.520,0:00:52.719  Yoast SEO. 
0:01:21.040,0:01:24.880  Jetpack 
0:01:38.320,0:01:44.479  Really simple SSL
0:02:11.680,0:02:17.120  Image compression plugins
0:02:26.239,0:02:30.400  WP Smush
0:02:35.120,0:02:41.200  Imagify
0:02:55.760,0:02:59.760 Gravity Forms
0:03:28.799,0:03:33.360  Email marketing integration
0:03:54.239,0:03:57.360  Caching plugins
0:03:57.360,0:04:03.040  WP Rocket
0:04:30.560,0:04:37.600  WP Fastest Cache, WP Super Cache, W3 Total Cache
0:04:56.240,0:05:02.479  Updrafts Plus
0:05:20.800,0:05:27.520  Social media integrations
0:05:56.639,0:06:01.680  Events calendar plugins
0:06:36.400,0:06:41.440  WP Table Builder
0:06:47.520,0:06:53.280  Smash Balloon Instagram Feed
0:07:07.759,0:07:14.880  Inline Related Posts
0:07:29.120,0:07:33.120  Better Click to Tweet.

Get a Free Quote for a New Website 🖥 https://bethgsanders.com/wordpress-websites/
Book Me to Speak 📣: https://bethgsanders.com/speaking/
Get Help With Social Media 📲: https://bethgsanders.com/social-media-management/


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Website ➡️ https://bethgsanders.com
Facebook ➡️ https://facebook.com/bethgsandersonline
Twitter ➡️ https://twitter.com/bethgsanders
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LinkedIn ➡️ https://linkedin.com/in/bethgsanders
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This is a list of WordPress plugins I use on every site I build clients and for my own sites, and some additional plugin tips.

Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

____________________________

More Resources


What is WordPress? https://www.youtube.com/watch?v=W9G4lNbfJag&list=PLysJ1P8iM3nhDUKhy5MkZDkDJZmtX-K5I&index=11


Everything You Need to Know About Images in WordPress: https://www.youtube.com/watch?v=R9tcVLHJHjY&list=PLysJ1P8iM3nhDUKhy5MkZDkDJZmtX-K5I&index=10


12 Things to Do Before You Publish a Blog Post: https://www.youtube.com/watch?v=QCD5bgw7C-0&list=PLysJ1P8iM3nhDUKhy5MkZDkDJZmtX-K5I&index=9


____________________________

What are WordPress plugins? A plugin is a piece of software that provides additional functionality beyond the WordPress core. There are plugins for just about everything you’d ever want to add to your website.

Many plugins are free, and numerous plugins offer a premium level. Depending on your needs, you can often use the free version unless you need the increased functionality the premium version provides.

In this post, I’ll discuss what I think are vital plugins, and some others that you may or may not need.

Timestamps:
0:00:12.480,0:00:17.359 What is a WordPress plugin?
0:00:45.520,0:00:52.719 Yoast SEO.
0:01:21.040,0:01:24.880 Jetpack
0:01:38.320,0:01:44.479 Really simple SSL
0:02:11.680,0:02:17.120 Image compression plugins
0:02:26.239,0:02:30.400 WP Smush
0:02:35.120,0:02:41.200 Imagify
0:02:55.760,0:02:59.760 Gravity Forms
0:03:28.799,0:03:33.360 Email marketing integration
0:03:54.239,0:03:57.360 Caching plugins
0:03:57.360,0:04:03.040 WP Rocket
0:04:30.560,0:04:37.600 WP Fastest Cache, WP Super Cache, W3 Total Cache
0:04:56.240,0:05:02.479 Updrafts Plus
0:05:20.800,0:05:27.520 Social media integrations
0:05:56.639,0:06:01.680 Events calendar plugins
0:06:36.400,0:06:41.440 WP Table Builder
0:06:47.520,0:06:53.280 Smash Balloon Instagram Feed
0:07:07.759,0:07:14.880 Inline Related Posts
0:07:29.120,0:07:33.120 Better Click to Tweet.

Get a Free Quote for a New Website 🖥 https://bethgsanders.com/wordpress-websites/
Book Me to Speak 📣: https://bethgsanders.com/speaking/
Get Help With Social Media 📲: https://bethgsanders.com/social-media-management/


Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

Website ➡️ https://bethgsanders.com
Facebook ➡️ https://facebook.com/bethgsandersonline
Twitter ➡️ https://twitter.com/bethgsanders
Instagram ➡️ https://instagram.com/bethgsandersonline
LinkedIn ➡️ https://linkedin.com/in/bethgsanders
Pinterest ➡️ https://pinterest.com/bethgsanders

0 0

YouTube Video VVVsNUlRdkxZTm01SGFQZ1JndUxueW1nLktDZ1h4bUI0SEpF

My Favorite WordPress Plugins

December 15, 2020 2:45 pm

If you haven’t used Flipboard, you’re missing out on a beautiful, useful and fun app. Discover and share new content quickly and easily.

Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

____________________________

More Resources


Best Apps for Small Business — Bear: https://www.youtube.com/watch?v=LUER2Rly3NA&list=PLysJ1P8iM3nhIy-KCLQlH4uoEKE_RG05M&index=5


How to Use Evernote to Organize Everything: https://www.youtube.com/watch?v=Knhr0OQ8mf8&list=PLysJ1P8iM3nhIy-KCLQlH4uoEKE_RG05M&index=7


Todoist — Organize Life and Work: https://www.youtube.com/watch?v=cGeWt9wd-tE&list=PLysJ1P8iM3nhIy-KCLQlH4uoEKE_RG05M&index=6

____________________________

Flipboard is one of my favorite tools for content discovery and reading on a variety of topics. I don’t read a lot of books, but I read online articles all the time.

Flipboard was originally exclusively an iPad app. I remember when the original iPad was first available in 2010. This was one of the apps that best displayed the power and beauty of the new device. I didn’t get an iPad until 2011 (the iPad 2). For the record, I stood in line at our local Apple store for about 12 hours.

When I got my new iPad home, Flipboard was one of the first apps I installed and it’s been on all my mobile devices since. It’s a beautiful interface and allows the reader to flip pages as if looking at a print magazine.

Several years ago I discovered that Flipboard was available as a web app, and I use it daily since then. Not only is it a lovely browsing experience, it’s a valuable way to discover new and interesting content.



Get a Free Quote for a New Website 🖥 https://bethgsanders.com/wordpress-websites/
Book Me to Speak 📣: https://bethgsanders.com/speaking/
Get Help With Social Media 📲: https://bethgsanders.com/social-media-management/


Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

Website ➡️ https://bethgsanders.com
Facebook ➡️ https://facebook.com/bethgsandersonline
Twitter ➡️ https://twitter.com/bethgsanders
Instagram ➡️ https://instagram.com/bethgsandersonline
LinkedIn ➡️ https://linkedin.com/in/bethgsanders
Pinterest ➡️ https://pinterest.com/bethgsanders

If you haven’t used Flipboard, you’re missing out on a beautiful, useful and fun app. Discover and share new content quickly and easily.

Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

____________________________

More Resources


Best Apps for Small Business — Bear: https://www.youtube.com/watch?v=LUER2Rly3NA&list=PLysJ1P8iM3nhIy-KCLQlH4uoEKE_RG05M&index=5


How to Use Evernote to Organize Everything: https://www.youtube.com/watch?v=Knhr0OQ8mf8&list=PLysJ1P8iM3nhIy-KCLQlH4uoEKE_RG05M&index=7


Todoist — Organize Life and Work: https://www.youtube.com/watch?v=cGeWt9wd-tE&list=PLysJ1P8iM3nhIy-KCLQlH4uoEKE_RG05M&index=6

____________________________

Flipboard is one of my favorite tools for content discovery and reading on a variety of topics. I don’t read a lot of books, but I read online articles all the time.

Flipboard was originally exclusively an iPad app. I remember when the original iPad was first available in 2010. This was one of the apps that best displayed the power and beauty of the new device. I didn’t get an iPad until 2011 (the iPad 2). For the record, I stood in line at our local Apple store for about 12 hours.

When I got my new iPad home, Flipboard was one of the first apps I installed and it’s been on all my mobile devices since. It’s a beautiful interface and allows the reader to flip pages as if looking at a print magazine.

Several years ago I discovered that Flipboard was available as a web app, and I use it daily since then. Not only is it a lovely browsing experience, it’s a valuable way to discover new and interesting content.



Get a Free Quote for a New Website 🖥 https://bethgsanders.com/wordpress-websites/
Book Me to Speak 📣: https://bethgsanders.com/speaking/
Get Help With Social Media 📲: https://bethgsanders.com/social-media-management/


Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

Website ➡️ https://bethgsanders.com
Facebook ➡️ https://facebook.com/bethgsandersonline
Twitter ➡️ https://twitter.com/bethgsanders
Instagram ➡️ https://instagram.com/bethgsandersonline
LinkedIn ➡️ https://linkedin.com/in/bethgsanders
Pinterest ➡️ https://pinterest.com/bethgsanders

1 0

YouTube Video VVVsNUlRdkxZTm01SGFQZ1JndUxueW1nLkRpXzNHSnZQRUc0

Flipboard for Content Discovery and Sharing #apps #content

December 1, 2020 4:29 pm

#emailmarketing #smallbusiness

Email marketing for small business is a critical piece of your marketing strategy. Here are 16 tips to help you do it better.

Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1


____________________________

More Resources

9 Ways to Maximize Your Email Deliverability: https://www.youtube.com/watch?v=jg5uh09A3VY&list=PLysJ1P8iM3ng8y9ouPVYBUrWnH3K83Wl6&index=2


Top 10 Email Marketing Mistakes I Hope You Don't Make: https://www.youtube.com/watch?v=jg5uh09A3VY&list=PLysJ1P8iM3ng8y9ouPVYBUrWnH3K83Wl6&index=2


How to Build an Email List: https://www.youtube.com/watch?v=vAQlMrj3k8Y&list=PLysJ1P8iM3ng8y9ouPVYBUrWnH3K83Wl6&index=4


____________________________


Email marketing for small business is an excellent way to connect with your audience, whether you’re looking for sales, prospects, or just staying front of mind. When you’re invited into someone’s inbox (and you should always be an invited guest), it’s a personal, one-on-one connection. At the moment they are looking at your message, there’s nothing competing with it.

This video explores 16 tips for better email marketing.


Timestamps:
0:00:37.200,0:00:40.800 1. Choose an email provider
0:01:05.840,0:01:10.960 2. Build your email list
0:01:35.840,0:01:41.840 3. Segment your list
0:02:07.200,0:02:10.879 4. Follow the law
0:02:36.800,0:02:40.000 5. Decide what information to collect
0:02:52.160,0:02:56.640 6. Add signup forms to your website
0:03:19.920,0:03:25.760 7. Use double opt-in
0:03:46.799,0:03:53.599 8. Remember mobile
0:04:11.599,0:04:15.840 9. Plan your email marketing
0:04:36.160,0:04:40.320 10. Design carefully
0:04:56.639,0:05:00.800 11. Consider your email format
0:05:17.680,0:05:21.360 12. Use words
0:05:44.080,0:05:48.560 13. Write a great subject line
0:06:12.800,0:06:17.840 14. Consider a giveaway
0:06:36.880,0:06:43.840 15. Have a prominent unsubscribe link
0:06:54.880,0:07:01.520 16. Check your analytics




Get a Free Quote for a New Website 🖥 https://bethgsanders.com/wordpress-websites/
Book Me to Speak 📣: https://bethgsanders.com/speaking/
Get Help With Social Media 📲: https://bethgsanders.com/social-media-management/


Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

Website ➡️ https://bethgsanders.com
Facebook ➡️ https://facebook.com/bethgsandersonline
Twitter ➡️ https://twitter.com/bethgsanders
Instagram ➡️ https://instagram.com/bethgsandersonline
LinkedIn ➡️ https://linkedin.com/in/bethgsanders
Pinterest ➡️ https://pinterest.com/bethgsanders


#emailmarketing #smallbusiness

#emailmarketing #smallbusiness

Email marketing for small business is a critical piece of your marketing strategy. Here are 16 tips to help you do it better.

Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1


____________________________

More Resources

9 Ways to Maximize Your Email Deliverability: https://www.youtube.com/watch?v=jg5uh09A3VY&list=PLysJ1P8iM3ng8y9ouPVYBUrWnH3K83Wl6&index=2


Top 10 Email Marketing Mistakes I Hope You Don't Make: https://www.youtube.com/watch?v=jg5uh09A3VY&list=PLysJ1P8iM3ng8y9ouPVYBUrWnH3K83Wl6&index=2


How to Build an Email List: https://www.youtube.com/watch?v=vAQlMrj3k8Y&list=PLysJ1P8iM3ng8y9ouPVYBUrWnH3K83Wl6&index=4


____________________________


Email marketing for small business is an excellent way to connect with your audience, whether you’re looking for sales, prospects, or just staying front of mind. When you’re invited into someone’s inbox (and you should always be an invited guest), it’s a personal, one-on-one connection. At the moment they are looking at your message, there’s nothing competing with it.

This video explores 16 tips for better email marketing.


Timestamps:
0:00:37.200,0:00:40.800 1. Choose an email provider
0:01:05.840,0:01:10.960 2. Build your email list
0:01:35.840,0:01:41.840 3. Segment your list
0:02:07.200,0:02:10.879 4. Follow the law
0:02:36.800,0:02:40.000 5. Decide what information to collect
0:02:52.160,0:02:56.640 6. Add signup forms to your website
0:03:19.920,0:03:25.760 7. Use double opt-in
0:03:46.799,0:03:53.599 8. Remember mobile
0:04:11.599,0:04:15.840 9. Plan your email marketing
0:04:36.160,0:04:40.320 10. Design carefully
0:04:56.639,0:05:00.800 11. Consider your email format
0:05:17.680,0:05:21.360 12. Use words
0:05:44.080,0:05:48.560 13. Write a great subject line
0:06:12.800,0:06:17.840 14. Consider a giveaway
0:06:36.880,0:06:43.840 15. Have a prominent unsubscribe link
0:06:54.880,0:07:01.520 16. Check your analytics




Get a Free Quote for a New Website 🖥 https://bethgsanders.com/wordpress-websites/
Book Me to Speak 📣: https://bethgsanders.com/speaking/
Get Help With Social Media 📲: https://bethgsanders.com/social-media-management/


Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

Website ➡️ https://bethgsanders.com
Facebook ➡️ https://facebook.com/bethgsandersonline
Twitter ➡️ https://twitter.com/bethgsanders
Instagram ➡️ https://instagram.com/bethgsandersonline
LinkedIn ➡️ https://linkedin.com/in/bethgsanders
Pinterest ➡️ https://pinterest.com/bethgsanders


#emailmarketing #smallbusiness

0 0

YouTube Video VVVsNUlRdkxZTm01SGFQZ1JndUxueW1nLjBTNjRCZFBxakgw

Email Marketing for Small Business #emailmarketing #smallbusiness

November 17, 2020 4:04 pm

If you’re serious about social media marketing, you’re likely to be active on more than one network. You know you don’t want to publish identical posts on all networks. While that may be an easy way to post, the easy way is seldom the best way, right?

Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

____________________________

More Resources


How I Curate Content for Social Media: https://www.youtube.com/watch?v=8Z_CFiDdomg&list=PLysJ1P8iM3niQLVZLduRyemsNpVV8K2yH


Instagram Reels — What You Need to Know: https://www.youtube.com/watch?v=l1PxyHSl-xA&list=PLysJ1P8iM3niQLVZLduRyemsNpVV8K2yH&index=2


Yes, You Can Use Instagram for Business: https://www.youtube.com/watch?v=XDm2taxfLwk&list=PLysJ1P8iM3niQLVZLduRyemsNpVV8K2yH&index=3


____________________________

Each network is different and it’s a good bet your audience is different. Smart social media marketing means your posts are tailored to your audience. Yes, it’s a little more work, but it’s well worth the extra time.

We know that the more personalized your content, the more relevant it will be to the reader. And the more relevant, the more effective. Whatever your goal, you’re more likely to reach it by serving content that is appropriate, targeted, and useful.

In this video, we’ll explore some of the differences and nuance of the major social media platforms, and what you need to know to reach your audience.

Timestamps:
[Insert timestamps here - where appropriate]


Get a Free Quote for a New Website 🖥 https://bethgsanders.com/wordpress-websites/


Book Me to Speak 📣: https://bethgsanders.com/speaking/


Get Help With Social Media 📲: https://bethgsanders.com/social-media-management/

Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

Website ➡️ https://bethgsanders.com
Facebook ➡️ https://facebook.com/bethgsandersonline
Twitter ➡️ https://twitter.com/bethgsanders
Instagram ➡️ https://instagram.com/bethgsandersonline
LinkedIn ➡️ https://linkedin.com/in/bethgsanders
Pinterest ➡️ https://pinterest.com/bethgsanders

If you’re serious about social media marketing, you’re likely to be active on more than one network. You know you don’t want to publish identical posts on all networks. While that may be an easy way to post, the easy way is seldom the best way, right?

Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

____________________________

More Resources


How I Curate Content for Social Media: https://www.youtube.com/watch?v=8Z_CFiDdomg&list=PLysJ1P8iM3niQLVZLduRyemsNpVV8K2yH


Instagram Reels — What You Need to Know: https://www.youtube.com/watch?v=l1PxyHSl-xA&list=PLysJ1P8iM3niQLVZLduRyemsNpVV8K2yH&index=2


Yes, You Can Use Instagram for Business: https://www.youtube.com/watch?v=XDm2taxfLwk&list=PLysJ1P8iM3niQLVZLduRyemsNpVV8K2yH&index=3


____________________________

Each network is different and it’s a good bet your audience is different. Smart social media marketing means your posts are tailored to your audience. Yes, it’s a little more work, but it’s well worth the extra time.

We know that the more personalized your content, the more relevant it will be to the reader. And the more relevant, the more effective. Whatever your goal, you’re more likely to reach it by serving content that is appropriate, targeted, and useful.

In this video, we’ll explore some of the differences and nuance of the major social media platforms, and what you need to know to reach your audience.

Timestamps:
[Insert timestamps here - where appropriate]


Get a Free Quote for a New Website 🖥 https://bethgsanders.com/wordpress-websites/


Book Me to Speak 📣: https://bethgsanders.com/speaking/


Get Help With Social Media 📲: https://bethgsanders.com/social-media-management/

Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

Website ➡️ https://bethgsanders.com
Facebook ➡️ https://facebook.com/bethgsandersonline
Twitter ➡️ https://twitter.com/bethgsanders
Instagram ➡️ https://instagram.com/bethgsandersonline
LinkedIn ➡️ https://linkedin.com/in/bethgsanders
Pinterest ➡️ https://pinterest.com/bethgsanders

1 2

YouTube Video VVVsNUlRdkxZTm01SGFQZ1JndUxueW1nLlMxMDVvclRhUE5B

Social Media Marketing: How to Customize Your Posts for Each Network

November 4, 2020 12:56 pm

What is WordPress? It’s a content management system that allows you to control your website. This post explores the basics of WordPress.

Subscribe to My Channel ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

____________________________

More Resources
How to Choose the Best WordPress Hosting in 2020 (from WPBeginner.com) https://www.wpbeginner.com/wordpress-hosting/


12 Things to Do After You Write a Blog Post: https://www.youtube.com/watch?v=QCD5bgw7C-0&list=PLysJ1P8iM3nhDUKhy5MkZDkDJZmtX-K5I&index=9


Everything You Need to Know About Images in WordPress: https://www.youtube.com/watch?v=R9tcVLHJHjY&list=PLysJ1P8iM3nhDUKhy5MkZDkDJZmtX-K5I&index=10


How to Use Gutenberg, Part 1: https://www.youtube.com/watch?v=e33LEpw8y-s&list=PLysJ1P8iM3nhDUKhy5MkZDkDJZmtX-K5I&index=8

____________________________

WordPress describes itself as

    … open source software you can use to create a beautiful website, blog, or app.

Open source software is software that is free to use and open to developers to contribute to. Its source code is readily available to the public.

In contrast, with proprietary software like Microsoft Word and the Adobe Creative Suite, the source code is not readily available and developers are legally prohibited from copying and modifying the software.

What does all of that mean? It means much more, but for the purpose of this post, it means that WordPress is free to use. This doesn’t mean that there aren’t expenses related to owning a website or blog (we’ll get to those in a minute).
What’s a Content Management System?

WordPress is what’s known as a content management system or CMS. A CMS is built in a way that allows you to edit your own website, and its content is organized so that it maximizes discoverability by search engines.
What’s the Difference in WordPress.com and WordPress.org?

Both are free to use. WordPress.com is hosted by WordPress on their servers. WordPress.org is the self-hosted version. The two versions work identically for the most part, although WordPress.com offers far more limited control.

I like to compare this to a home. If you rent a home, you don’t have to worry if the roof needs replacing, as it’s the landlord’s problem. While you can use any sort of furniture and accessories you choose, you can’t tear down walls. You trade the responsibilities and expenses of home ownership for the ease of use of a rental property.

But what if you want to tear down a wall? Or move a room? Or build a pool in the back yard? Paint a wall? While your landlord may let you paint a wall, if you want to do major renovations, you’ll want to do it in a house you own. If you use the self-hosted version, you have complete freedom where your website is concerned — you can add any plugin or code you like and customize your theme completely to your liking.

Get a Free Quote for a New Website 🖥 https://bethgsanders.com/wordpress-websites/
Book Me to Speak 📣: https://bethgsanders.com/speaking/
Get Help With Social Media 📲: https://bethgsanders.com/social-media-management/


Subscribe to My Channel ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

Website ➡️ https://bethgsanders.com
Facebook ➡️ https://facebook.com/bethgsandersonline
Twitter ➡️ https://twitter.com/bethgsanders
Instagram ➡️ https://instagram.com/bethgsandersonline
LinkedIn ➡️ https://linkedin.com/in/bethgsanders
Pinterest ➡️ https://pinterest.com/bethgsanders


#WordPress #WordPressWebsites #WordPresstips #WordPress101

What is WordPress? It’s a content management system that allows you to control your website. This post explores the basics of WordPress.

Subscribe to My Channel ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

____________________________

More Resources
How to Choose the Best WordPress Hosting in 2020 (from WPBeginner.com) https://www.wpbeginner.com/wordpress-hosting/


12 Things to Do After You Write a Blog Post: https://www.youtube.com/watch?v=QCD5bgw7C-0&list=PLysJ1P8iM3nhDUKhy5MkZDkDJZmtX-K5I&index=9


Everything You Need to Know About Images in WordPress: https://www.youtube.com/watch?v=R9tcVLHJHjY&list=PLysJ1P8iM3nhDUKhy5MkZDkDJZmtX-K5I&index=10


How to Use Gutenberg, Part 1: https://www.youtube.com/watch?v=e33LEpw8y-s&list=PLysJ1P8iM3nhDUKhy5MkZDkDJZmtX-K5I&index=8

____________________________

WordPress describes itself as

… open source software you can use to create a beautiful website, blog, or app.

Open source software is software that is free to use and open to developers to contribute to. Its source code is readily available to the public.

In contrast, with proprietary software like Microsoft Word and the Adobe Creative Suite, the source code is not readily available and developers are legally prohibited from copying and modifying the software.

What does all of that mean? It means much more, but for the purpose of this post, it means that WordPress is free to use. This doesn’t mean that there aren’t expenses related to owning a website or blog (we’ll get to those in a minute).
What’s a Content Management System?

WordPress is what’s known as a content management system or CMS. A CMS is built in a way that allows you to edit your own website, and its content is organized so that it maximizes discoverability by search engines.
What’s the Difference in WordPress.com and WordPress.org?

Both are free to use. WordPress.com is hosted by WordPress on their servers. WordPress.org is the self-hosted version. The two versions work identically for the most part, although WordPress.com offers far more limited control.

I like to compare this to a home. If you rent a home, you don’t have to worry if the roof needs replacing, as it’s the landlord’s problem. While you can use any sort of furniture and accessories you choose, you can’t tear down walls. You trade the responsibilities and expenses of home ownership for the ease of use of a rental property.

But what if you want to tear down a wall? Or move a room? Or build a pool in the back yard? Paint a wall? While your landlord may let you paint a wall, if you want to do major renovations, you’ll want to do it in a house you own. If you use the self-hosted version, you have complete freedom where your website is concerned — you can add any plugin or code you like and customize your theme completely to your liking.

Get a Free Quote for a New Website 🖥 https://bethgsanders.com/wordpress-websites/
Book Me to Speak 📣: https://bethgsanders.com/speaking/
Get Help With Social Media 📲: https://bethgsanders.com/social-media-management/


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Website ➡️ https://bethgsanders.com
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#WordPress #WordPressWebsites #WordPresstips #WordPress101

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YouTube Video VVVsNUlRdkxZTm01SGFQZ1JndUxueW1nLlc5RzRsTmJmSmFn

What is WordPress?

October 20, 2020 7:01 pm

Should you use slang in business writing? The best answer is “it depends.” It depends on your audience, your brand, and other factors.

Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

____________________________

More Resources


Why You Need a Brand Style Guide: https://www.youtube.com/watch?v=GSQlacCG3dY


Great Marketing Needs Excellent Writing: https://www.youtube.com/watch?v=p4XFsOYVapg&t=5s


24 of the Most Commonly Confused Words: https://www.youtube.com/watch?v=wcmTgYrPXyA&t=9s


____________________________

Slang vs. Jargon

Slang and jargon are two different types of language. Jargon is specialized terminology that is used by professional or avocational groups, and only understood by those in these groups.

To illustrate, here’s a bit of baseball jargon that any serious fan would know, but a casual fan might not:

    Uncle Charlie was really working for him today.

Uncle Charlie is a nickname for a curve ball. The sentence above means that the pitcher’s curveball is effective at getting batters to strike out on this particular day.

Slang would be,

    His curveball was lit today.

Lit, a slang term that means really great, doesn’t require knowledge of baseball to understand.

Slang is available to all and, according to Grammar Girl’s Quick and Dirty Tips blog,

    Slang is made of informal words and phrases that originate in speech, and often includes substitutions for formal words …

If you go to a conference, you’ll hear a lot of jargon, but probably not as much slang. Professional jargon is often a shortcut to making your message understood.

If you’ve ever heard two physicians talking about work, you’ve hard professional jargon. Rather than explaining that the patient had dizziness that was inner-ear related, one might say to the other, The patient was vertiginous, and I suspect benign positional vertigo. That tells much more of the story without using more words.


Slang can help give us a sense of belonging to a group, or it can quickly let us know we don’t belong. It can give the reader a sense that the writer understands them, that they have something in common. If you use it, be sure you know what you’re saying and that it sounds genuine. There’s nothing worse than a writer or speaker who tries to use slang they don’t understand to appear more hip, younger, or more connected than they are.


Read the rest of the post here: https://bethgsanders.com/slang-and-jargon-can-you-use-them-in-business-writing/

_________________________________________

Book Me to Speak 📣: https://bethgsanders.com/speaking/
Get Help With Social Media 📲: https://bethgsanders.com/social-media-management/


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Homepage ➡️ https://bethgsanders.com
Facebook ➡️ https://facebook.com/bethgsandersonline
Twitter ➡️ https://twitter.com/bethgsanders
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LinkedIn ➡️ https://linkedin.com/in/bethgsanders
Pinterest ➡️ https://pinterest.com/bethgsanders

Should you use slang in business writing? The best answer is “it depends.” It depends on your audience, your brand, and other factors.

Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

____________________________

More Resources


Why You Need a Brand Style Guide: https://www.youtube.com/watch?v=GSQlacCG3dY


Great Marketing Needs Excellent Writing: https://www.youtube.com/watch?v=p4XFsOYVapg&t=5s


24 of the Most Commonly Confused Words: https://www.youtube.com/watch?v=wcmTgYrPXyA&t=9s


____________________________

Slang vs. Jargon

Slang and jargon are two different types of language. Jargon is specialized terminology that is used by professional or avocational groups, and only understood by those in these groups.

To illustrate, here’s a bit of baseball jargon that any serious fan would know, but a casual fan might not:

Uncle Charlie was really working for him today.

Uncle Charlie is a nickname for a curve ball. The sentence above means that the pitcher’s curveball is effective at getting batters to strike out on this particular day.

Slang would be,

His curveball was lit today.

Lit, a slang term that means really great, doesn’t require knowledge of baseball to understand.

Slang is available to all and, according to Grammar Girl’s Quick and Dirty Tips blog,

Slang is made of informal words and phrases that originate in speech, and often includes substitutions for formal words …

If you go to a conference, you’ll hear a lot of jargon, but probably not as much slang. Professional jargon is often a shortcut to making your message understood.

If you’ve ever heard two physicians talking about work, you’ve hard professional jargon. Rather than explaining that the patient had dizziness that was inner-ear related, one might say to the other, The patient was vertiginous, and I suspect benign positional vertigo. That tells much more of the story without using more words.


Slang can help give us a sense of belonging to a group, or it can quickly let us know we don’t belong. It can give the reader a sense that the writer understands them, that they have something in common. If you use it, be sure you know what you’re saying and that it sounds genuine. There’s nothing worse than a writer or speaker who tries to use slang they don’t understand to appear more hip, younger, or more connected than they are.


Read the rest of the post here: https://bethgsanders.com/slang-and-jargon-can-you-use-them-in-business-writing/

_________________________________________

Book Me to Speak 📣: https://bethgsanders.com/speaking/
Get Help With Social Media 📲: https://bethgsanders.com/social-media-management/


Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

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Twitter ➡️ https://twitter.com/bethgsanders
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LinkedIn ➡️ https://linkedin.com/in/bethgsanders
Pinterest ➡️ https://pinterest.com/bethgsanders

0 0

YouTube Video VVVsNUlRdkxZTm01SGFQZ1JndUxueW1nLnl0VWYyM3RjMFQ4

Slang and Jargon: Can You Use Them in Business Writing?

October 13, 2020 1:05 pm

Social media mistakes can hurt your business. Unmonitored automation, unwise hashtag campaigns and spammy direct messages can tank you. 

Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

____________________________

More Resources


How I Curate Content for Social Media: https://www.youtube.com/watch?v=8Z_CFiDdomg&list=PLysJ1P8iM3niQLVZLduRyemsNpVV8K2yH&index=1


Instagram Reels — What You Need to Know: https://www.youtube.com/watch?v=l1PxyHSl-xA&list=PLysJ1P8iM3niQLVZLduRyemsNpVV8K2yH&index=2


Yes, You Can Use Instagram for Business: https://www.youtube.com/watch?v=XDm2taxfLwk&list=PLysJ1P8iM3niQLVZLduRyemsNpVV8K2yH&index=3


____________________________

Social media mistakes matter because your social media presence may be the first — or even the only — impression potential customers have of your business. Your social profiles should reflect who you are, what you do, and what you stand for.

Most social media mistakes are a result of laziness, inattention, or carelessness. Some can be attributed to insensitivity and/or tone deafness. Whether intentional or not, these failures can hurt your reputation and your business.

It’s not just the major social media mistakes that can tank a business online; sometimes it’s less obvious errors that hurt a business’ presence.

Book Me to Speak 📣: https://bethgsanders.com/speaking/
Get Help With Social Media 📲: https://bethgsanders.com/social-media-management/


Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

Homepage ➡️ https://bethgsanders.com
Facebook ➡️ https://facebook.com/bethgsandersonline
Twitter ➡️ https://twitter.com/bethgsanders
Instagram ➡️ https://instagram.com/bethgsandersonline
LinkedIn ➡️ https://linkedin.com/in/bethgsanders
Pinterest ➡️ https://pinterest.com/bethgsanders

Social media mistakes can hurt your business. Unmonitored automation, unwise hashtag campaigns and spammy direct messages can tank you.

Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

____________________________

More Resources


How I Curate Content for Social Media: https://www.youtube.com/watch?v=8Z_CFiDdomg&list=PLysJ1P8iM3niQLVZLduRyemsNpVV8K2yH&index=1


Instagram Reels — What You Need to Know: https://www.youtube.com/watch?v=l1PxyHSl-xA&list=PLysJ1P8iM3niQLVZLduRyemsNpVV8K2yH&index=2


Yes, You Can Use Instagram for Business: https://www.youtube.com/watch?v=XDm2taxfLwk&list=PLysJ1P8iM3niQLVZLduRyemsNpVV8K2yH&index=3


____________________________

Social media mistakes matter because your social media presence may be the first — or even the only — impression potential customers have of your business. Your social profiles should reflect who you are, what you do, and what you stand for.

Most social media mistakes are a result of laziness, inattention, or carelessness. Some can be attributed to insensitivity and/or tone deafness. Whether intentional or not, these failures can hurt your reputation and your business.

It’s not just the major social media mistakes that can tank a business online; sometimes it’s less obvious errors that hurt a business’ presence.

Book Me to Speak 📣: https://bethgsanders.com/speaking/
Get Help With Social Media 📲: https://bethgsanders.com/social-media-management/


Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

Homepage ➡️ https://bethgsanders.com
Facebook ➡️ https://facebook.com/bethgsandersonline
Twitter ➡️ https://twitter.com/bethgsanders
Instagram ➡️ https://instagram.com/bethgsandersonline
LinkedIn ➡️ https://linkedin.com/in/bethgsanders
Pinterest ➡️ https://pinterest.com/bethgsanders

0 1

YouTube Video VVVsNUlRdkxZTm01SGFQZ1JndUxueW1nLlBHeURIZF92a2h3

Social Media Mistakes That Can Hurt Your Business

October 6, 2020 3:35 pm

If you’re a WordPress user, you’ve probably heard of Gravity Forms. It’s one of the leading form building plugins, and can do anything from a simple contact form to a college admission application. 

I’ve used Gravity Forms for many years. At first, I found it intimidating, but once I installed the plugin and started using it, I realized how simple it really is to create forms.

As a reminder, a WordPress plugin is a piece of software that you install on WordPress that provides a bit of extra functionality.

Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

____________________________

More WordPress Resources


Everything You Need to Know About Using Images in WordPress: https://www.youtube.com/watch?v=R9tcVLHJHjY


Blogging for Business — What Do I Write About? https://www.youtube.com/watch?v=4svFKEbX96g&t=10s


How to Use Gutenberg: https://www.youtube.com/watch?v=e33LEpw8y-s&t=1s

____________________________

Basic instructions on how to create forms in WordPress using the Gravity Forms plugin.

Timestamps:
[Insert timestamps here - where appropriate]

Book Me to Speak 📣: https://bethgsanders.com/speaking/
Get Help With Social Media 📲: https://bethgsanders.com/social-media-management/


Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

Homepage ➡️ https://bethgsanders.com
Facebook ➡️ https://facebook.com/bethgsandersonline
Twitter ➡️ https://twitter.com/bethgsanders
Instagram ➡️ https://instagram.com/bethgsandersonline
LinkedIn ➡️ https://linkedin.com/in/bethgsanders
Pinterest ➡️ https://pinterest.com/bethgsanders

If you’re a WordPress user, you’ve probably heard of Gravity Forms. It’s one of the leading form building plugins, and can do anything from a simple contact form to a college admission application.

I’ve used Gravity Forms for many years. At first, I found it intimidating, but once I installed the plugin and started using it, I realized how simple it really is to create forms.

As a reminder, a WordPress plugin is a piece of software that you install on WordPress that provides a bit of extra functionality.

Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

____________________________

More WordPress Resources


Everything You Need to Know About Using Images in WordPress: https://www.youtube.com/watch?v=R9tcVLHJHjY


Blogging for Business — What Do I Write About? https://www.youtube.com/watch?v=4svFKEbX96g&t=10s


How to Use Gutenberg: https://www.youtube.com/watch?v=e33LEpw8y-s&t=1s

____________________________

Basic instructions on how to create forms in WordPress using the Gravity Forms plugin.

Timestamps:
[Insert timestamps here - where appropriate]

Book Me to Speak 📣: https://bethgsanders.com/speaking/
Get Help With Social Media 📲: https://bethgsanders.com/social-media-management/


Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

Homepage ➡️ https://bethgsanders.com
Facebook ➡️ https://facebook.com/bethgsandersonline
Twitter ➡️ https://twitter.com/bethgsanders
Instagram ➡️ https://instagram.com/bethgsandersonline
LinkedIn ➡️ https://linkedin.com/in/bethgsanders
Pinterest ➡️ https://pinterest.com/bethgsanders

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YouTube Video VVVsNUlRdkxZTm01SGFQZ1JndUxueW1nLmVPczBVRlRaX1BB

Gravity Forms for Beginners

September 30, 2020 8:35 am

Are you using email marketing automation?

If not, you may be passing up an important timesaver. What if you could reach your customers based on their behavior and engagement? Wouldn’t you love to be able to reward your best customers with extra perks like discounts and early access to special sales?

Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

____________________________

More Resources


How to Build an Email List: https://www.youtube.com/watch?v=vAQlMrj3k8Y&t=2s


Top 10 Email Marketing Strategy Mistakes I Hope You Don't Make: https://www.youtube.com/watch?v=HuJVsQNBjMA


9 Ways to Maximize Your Email Deliverability: https://www.youtube.com/watch?v=jg5uh09A3VY&t=12s


____________________________

Here are some excellent ways to use email marketing automation:
1. Welcome Sequence

The welcome sequence triggers automatically when someone joins your list. It first delivers your lead magnet — the free content you promised in exchange for the user’s email address.


OptinMonster found that “ … an automated welcome email series instead of a single welcome email can increase revenue by 13%.” A sequence is often a series of five or six emails sent a certain number of days apart. That’s set up when you add your sequence to your account.


Here are some excellent ways to use email marketing automation:
1. Welcome Sequence

The welcome sequence triggers automatically when someone joins your list. It first delivers your lead magnet — the free content you promised in exchange for the user’s email address.

OptinMonster found that “ … an automated welcome email series instead of a single welcome email can increase revenue by 13%.” A sequence is often a series of five or six emails sent a certain number of days apart. That’s set up when you add your sequence to your account.

For example, you may send the lead magnet link first, with an introduction to who you are and what you do. Your goal is to make the user feel valued and important as you help them understand how you can make their life easier.

Other emails can be focused on success stories, ways your product can be used, or aspirational photos that remind the user why they are interested in your product.

Here’s an excellent example by Peloton, who makes high-end interactive exercise equipment. I like this email because it shows the reader faces of their instructors, which adds a personal component, and the instructors, while they look fit and toned, look as if they could be your physically active co-worker or best friend.
welcome email series

And let’s be truthful, the instructor photos are aspirational; who doesn’t look at these folks and imagine themselves looking like that? Even if we’re not wiling to admit it …

Lead Nurturing

Depending on the type of product you sell, your customers may or may not be ready to buy immediately. Now that they have given you their email address, they are a warm lead, which means they have expressed interest in you, but perhaps aren’t quite to the credit card number phase.

Email marketing automation can help you nurture those users through the buying process. Especially with an expensive product like Peloton, it will probably take most purchasers a bit of time to get used to the idea of spending $2000 or so on a piece of fitness equipment.


Abandoned Cart

We’ve all gotten the e-commerce triggered email. That is, if you’ve ever left an item you were thinking about purchasing in your shopping cart. The subject lines are often “Did you forget?” or, “You left something behind.”

According to Drip, roughly 75% of all shopping carts are abandoned. That means only one in four customers complete the purchase. You can recover those sales before you even know the cart has been abandoned.


Smart marketers use thank you emails to, of course, thank the customer for buying, but also to show related products. If you just bought the top, you’ll never be more tempted to get the matching pants or jacket than right after you’ve purchased.


Read the entire post here: https://bethgsanders.com/email-marketing-automation-why-how/


_______________________________________________
Book Me to Speak 📣: https://bethgsanders.com/speaking/
Get Help With Social Media 📲: https://bethgsanders.com/social-media-management/


Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

Homepage ➡️ https://bethgsanders.com
Facebook ➡️ https://facebook.com/bethgsandersonline
Twitter ➡️ https://twitter.com/bethgsanders
Instagram ➡️ https://instagram.com/bethgsandersonline
LinkedIn ➡️ https://linkedin.com/in/bethgsanders
Pinterest ➡️ https://pinterest.com/bethgsanders

Are you using email marketing automation?

If not, you may be passing up an important timesaver. What if you could reach your customers based on their behavior and engagement? Wouldn’t you love to be able to reward your best customers with extra perks like discounts and early access to special sales?

Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

____________________________

More Resources


How to Build an Email List: https://www.youtube.com/watch?v=vAQlMrj3k8Y&t=2s


Top 10 Email Marketing Strategy Mistakes I Hope You Don't Make: https://www.youtube.com/watch?v=HuJVsQNBjMA


9 Ways to Maximize Your Email Deliverability: https://www.youtube.com/watch?v=jg5uh09A3VY&t=12s


____________________________

Here are some excellent ways to use email marketing automation:
1. Welcome Sequence

The welcome sequence triggers automatically when someone joins your list. It first delivers your lead magnet — the free content you promised in exchange for the user’s email address.


OptinMonster found that “ … an automated welcome email series instead of a single welcome email can increase revenue by 13%.” A sequence is often a series of five or six emails sent a certain number of days apart. That’s set up when you add your sequence to your account.


Here are some excellent ways to use email marketing automation:
1. Welcome Sequence

The welcome sequence triggers automatically when someone joins your list. It first delivers your lead magnet — the free content you promised in exchange for the user’s email address.

OptinMonster found that “ … an automated welcome email series instead of a single welcome email can increase revenue by 13%.” A sequence is often a series of five or six emails sent a certain number of days apart. That’s set up when you add your sequence to your account.

For example, you may send the lead magnet link first, with an introduction to who you are and what you do. Your goal is to make the user feel valued and important as you help them understand how you can make their life easier.

Other emails can be focused on success stories, ways your product can be used, or aspirational photos that remind the user why they are interested in your product.

Here’s an excellent example by Peloton, who makes high-end interactive exercise equipment. I like this email because it shows the reader faces of their instructors, which adds a personal component, and the instructors, while they look fit and toned, look as if they could be your physically active co-worker or best friend.
welcome email series

And let’s be truthful, the instructor photos are aspirational; who doesn’t look at these folks and imagine themselves looking like that? Even if we’re not wiling to admit it …

Lead Nurturing

Depending on the type of product you sell, your customers may or may not be ready to buy immediately. Now that they have given you their email address, they are a warm lead, which means they have expressed interest in you, but perhaps aren’t quite to the credit card number phase.

Email marketing automation can help you nurture those users through the buying process. Especially with an expensive product like Peloton, it will probably take most purchasers a bit of time to get used to the idea of spending $2000 or so on a piece of fitness equipment.


Abandoned Cart

We’ve all gotten the e-commerce triggered email. That is, if you’ve ever left an item you were thinking about purchasing in your shopping cart. The subject lines are often “Did you forget?” or, “You left something behind.”

According to Drip, roughly 75% of all shopping carts are abandoned. That means only one in four customers complete the purchase. You can recover those sales before you even know the cart has been abandoned.


Smart marketers use thank you emails to, of course, thank the customer for buying, but also to show related products. If you just bought the top, you’ll never be more tempted to get the matching pants or jacket than right after you’ve purchased.


Read the entire post here: https://bethgsanders.com/email-marketing-automation-why-how/


_______________________________________________
Book Me to Speak 📣: https://bethgsanders.com/speaking/
Get Help With Social Media 📲: https://bethgsanders.com/social-media-management/


Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

Homepage ➡️ https://bethgsanders.com
Facebook ➡️ https://facebook.com/bethgsandersonline
Twitter ➡️ https://twitter.com/bethgsanders
Instagram ➡️ https://instagram.com/bethgsandersonline
LinkedIn ➡️ https://linkedin.com/in/bethgsanders
Pinterest ➡️ https://pinterest.com/bethgsanders

0 0

YouTube Video VVVsNUlRdkxZTm01SGFQZ1JndUxueW1nLlgycmpDdzl2MTBJ

Email Marketing Automation: Why and How

September 22, 2020 7:01 pm