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How to repurpose content to reach new audiences and broaden your reach online. Make one idea work in many ways and you'll maximize your time. 


Read the full blog post here: https://bethgsanders.com/how-i-repurpose-content/

Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

____________________________

More Resources

What's a Landing Page and Why Do I Need One? https://www.youtube.com/watch?v=HZ3Ma21B0UA&t=1s


How to Start Blogging the Right Way: https://www.youtube.com/watch?v=N96Z8jFfI14&t=12s


Social Media Marketing — How to Customize Your Posts for Each Social Network: https://www.youtube.com/watch?v=S105orTaPNA&t=30s

____________________________

Do you repurpose content?

Here’s what I mean by that. Say I write a great blog post (like this one, I hope). If I’m smart, I don’t stop at one great blog post, I create multiple pieces of content from this idea.

If I repurpose content wisely, I can also create a video, an Instagram story, an Instagram multi-image post, a Pinterest post, a podcast episode, an ebook, and, if I’m really feeling ambitious, an infographic. I could also take an old post and update it, adding more timely information and statistics. All from one idea. See how that works?

It’s a bit like buying a tool you can use in multiple ways. My iPad, for example. I invested in a new iPad this year which I use as a teleprompter when I record videos, to preview websites I build on different screen sizes, and to keep up with email and access files when I’m on the go. It’s less cumbersome to carry around than my laptop, so I take it with me most of the time. I also do my crossword puzzles on it, and have been know to play a game or two. Not only does it help with work, it can be an excellent relaxation device. One investment, multiple benefits.

Get a Free Quote for a New Website 🖥 https://bethgsanders.com/wordpress-websites/
Book Me to Speak 📣: https://bethgsanders.com/speaking/
Get Help With Social Media 📲: https://bethgsanders.com/social-media-management/


Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

Website ➡️ https://bethgsanders.com
Facebook ➡️ https://facebook.com/bethgsandersonline
Twitter ➡️ https://twitter.com/bethgsanders
Instagram ➡️ https://instagram.com/bethgsandersonline
LinkedIn ➡️ https://linkedin.com/in/bethgsanders

How to repurpose content to reach new audiences and broaden your reach online. Make one idea work in many ways and you'll maximize your time.


Read the full blog post here: https://bethgsanders.com/how-i-repurpose-content/

Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

____________________________

More Resources

What's a Landing Page and Why Do I Need One? https://www.youtube.com/watch?v=HZ3Ma21B0UA&t=1s


How to Start Blogging the Right Way: https://www.youtube.com/watch?v=N96Z8jFfI14&t=12s


Social Media Marketing — How to Customize Your Posts for Each Social Network: https://www.youtube.com/watch?v=S105orTaPNA&t=30s

____________________________

Do you repurpose content?

Here’s what I mean by that. Say I write a great blog post (like this one, I hope). If I’m smart, I don’t stop at one great blog post, I create multiple pieces of content from this idea.

If I repurpose content wisely, I can also create a video, an Instagram story, an Instagram multi-image post, a Pinterest post, a podcast episode, an ebook, and, if I’m really feeling ambitious, an infographic. I could also take an old post and update it, adding more timely information and statistics. All from one idea. See how that works?

It’s a bit like buying a tool you can use in multiple ways. My iPad, for example. I invested in a new iPad this year which I use as a teleprompter when I record videos, to preview websites I build on different screen sizes, and to keep up with email and access files when I’m on the go. It’s less cumbersome to carry around than my laptop, so I take it with me most of the time. I also do my crossword puzzles on it, and have been know to play a game or two. Not only does it help with work, it can be an excellent relaxation device. One investment, multiple benefits.

Get a Free Quote for a New Website 🖥 https://bethgsanders.com/wordpress-websites/
Book Me to Speak 📣: https://bethgsanders.com/speaking/
Get Help With Social Media 📲: https://bethgsanders.com/social-media-management/


Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

Website ➡️ https://bethgsanders.com
Facebook ➡️ https://facebook.com/bethgsandersonline
Twitter ➡️ https://twitter.com/bethgsanders
Instagram ➡️ https://instagram.com/bethgsandersonline
LinkedIn ➡️ https://linkedin.com/in/bethgsanders

0 0

YouTube Video VVVsNUlRdkxZTm01SGFQZ1JndUxueW1nLmVkdGpwVTNqUXlZ

How to Repurpose Content

April 21, 2021 10:19 am

When I get asked by clients how to create web images for their blog or website, I generally point them to Canva, the outstanding web-based freemium image editor. My youngest daughter is a blogger, and I taught her about Canva — she was amazed that her old mom had taught her, a 29-year-old, about a piece of useful technology.

I use Adobe Creative Suite apps Adobe Illustrator and Adobe Photoshop to create and edit my images, but these apps are expensive and have a steep learning curve. Canva is an excellent alternative.



Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1


____________________________

More Resources

WordPress Events Calendar Plugin: https://www.youtube.com/watch?v=UW0yW4Orug0&t=10s


What's a Landing Page and Why Do I Need One?: https://www.youtube.com/watch?v=HZ3Ma21B0UA&t=1s


How to Start Blogging the Right Way: https://www.youtube.com/watch?v=N96Z8jFfI14&t=12s

____________________________

Why it Matters

Websites are full of images that help tell your story and illustrate your copy. Web images break up large bits of copy and help attract readers’ eyeballs.

With Google’s increasing emphasis on site speed as a ranking factor it’s not only important to have beautiful, professional images on your site, but it’s a vital part of your site’s design process to optimize the images for fast loading.
Types of Web Images

There two basic types of images: raster and vector.

A raster image is made up of pixels and cannot generally be enlarged significantly. If you try to enlarge a raster image it will become blurry and pixelated. A photograph is an example of a raster image.

Vector images, as described by Adobe, are built by mathematical formulas that establish points on a grid. They can be infinitely resized without losing sharpness or clarity. An example of a vector image is a logo or piece of line art.

Timestamps:
[Insert timestamps here - where appropriate]

Get a Free Quote for a New Website 🖥 https://bethgsanders.com/wordpress-websites/

Book Me to Speak 📣: https://bethgsanders.com/speaking/
Get Help With Social Media 📲: https://bethgsanders.com/social-media-management/


Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

Website ➡️ https://bethgsanders.com
Facebook ➡️ https://facebook.com/bethgsandersonline
Twitter ➡️ https://twitter.com/bethgsanders
Instagram ➡️ https://instagram.com/bethgsandersonline
LinkedIn ➡️ https://linkedin.com/in/bethgsanders

When I get asked by clients how to create web images for their blog or website, I generally point them to Canva, the outstanding web-based freemium image editor. My youngest daughter is a blogger, and I taught her about Canva — she was amazed that her old mom had taught her, a 29-year-old, about a piece of useful technology.

I use Adobe Creative Suite apps Adobe Illustrator and Adobe Photoshop to create and edit my images, but these apps are expensive and have a steep learning curve. Canva is an excellent alternative.



Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1


____________________________

More Resources

WordPress Events Calendar Plugin: https://www.youtube.com/watch?v=UW0yW4Orug0&t=10s


What's a Landing Page and Why Do I Need One?: https://www.youtube.com/watch?v=HZ3Ma21B0UA&t=1s


How to Start Blogging the Right Way: https://www.youtube.com/watch?v=N96Z8jFfI14&t=12s

____________________________

Why it Matters

Websites are full of images that help tell your story and illustrate your copy. Web images break up large bits of copy and help attract readers’ eyeballs.

With Google’s increasing emphasis on site speed as a ranking factor it’s not only important to have beautiful, professional images on your site, but it’s a vital part of your site’s design process to optimize the images for fast loading.
Types of Web Images

There two basic types of images: raster and vector.

A raster image is made up of pixels and cannot generally be enlarged significantly. If you try to enlarge a raster image it will become blurry and pixelated. A photograph is an example of a raster image.

Vector images, as described by Adobe, are built by mathematical formulas that establish points on a grid. They can be infinitely resized without losing sharpness or clarity. An example of a vector image is a logo or piece of line art.

Timestamps:
[Insert timestamps here - where appropriate]

Get a Free Quote for a New Website 🖥 https://bethgsanders.com/wordpress-websites/

Book Me to Speak 📣: https://bethgsanders.com/speaking/
Get Help With Social Media 📲: https://bethgsanders.com/social-media-management/


Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

Website ➡️ https://bethgsanders.com
Facebook ➡️ https://facebook.com/bethgsandersonline
Twitter ➡️ https://twitter.com/bethgsanders
Instagram ➡️ https://instagram.com/bethgsandersonline
LinkedIn ➡️ https://linkedin.com/in/bethgsanders

3 0

YouTube Video VVVsNUlRdkxZTm01SGFQZ1JndUxueW1nLkNoWDJrUVNXcXlv

How to Create the Best Web Images

April 14, 2021 10:28 am

Modern Events Calendar is a WordPress event calendar plugin with a variety of views and layouts. The free version is suitable for most needs. 

Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

____________________________

More Resources


How to Start Blogging the Right Way: https://www.youtube.com/watch?v=N96Z8jFfI14&list=PLysJ1P8iM3nhDUKhy5MkZDkDJZmtX-K5I&index=5


WordPress Troubleshooting — Basic Steps: https://www.youtube.com/watch?v=CROz00POwSs&list=PLysJ1P8iM3nhDUKhy5MkZDkDJZmtX-K5I&index=6


WordPress Performance for Regular People: https://www.youtube.com/watch?v=2eMER0dLx7Y&list=PLysJ1P8iM3nhDUKhy5MkZDkDJZmtX-K5I&index=10


____________________________


Most of the websites I design these days come with a request for an event calendar. It’s an important part of a business or organization’s website and one that can be difficult to implement well.


About a year ago, I found the Modern Events Calendar (MEC) plugin after using other event calendar plugins and found them adequate, but not exactly right for my needs.


I found MEC by accident after I became frustrated with a plugin I’d used before on other sites. A Google search on *alternative to … “ took me to this plugin that, at least for me, is a better solution.


I’m using the free version, which works well for my needs but there is a premium version if you need more functionality.



Get a Free Quote for a New Website 🖥 https://bethgsanders.com/wordpress-websites/
Book Me to Speak 📣: https://bethgsanders.com/speaking/
Get Help With Social Media 📲: https://bethgsanders.com/social-media-management/


Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

Website ➡️ https://bethgsanders.com
Facebook ➡️ https://facebook.com/bethgsandersonline
Twitter ➡️ https://twitter.com/bethgsanders
Instagram ➡️ https://instagram.com/bethgsandersonline
LinkedIn ➡️ https://linkedin.com/in/bethgsanders

Modern Events Calendar is a WordPress event calendar plugin with a variety of views and layouts. The free version is suitable for most needs.

Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

____________________________

More Resources


How to Start Blogging the Right Way: https://www.youtube.com/watch?v=N96Z8jFfI14&list=PLysJ1P8iM3nhDUKhy5MkZDkDJZmtX-K5I&index=5


WordPress Troubleshooting — Basic Steps: https://www.youtube.com/watch?v=CROz00POwSs&list=PLysJ1P8iM3nhDUKhy5MkZDkDJZmtX-K5I&index=6


WordPress Performance for Regular People: https://www.youtube.com/watch?v=2eMER0dLx7Y&list=PLysJ1P8iM3nhDUKhy5MkZDkDJZmtX-K5I&index=10


____________________________


Most of the websites I design these days come with a request for an event calendar. It’s an important part of a business or organization’s website and one that can be difficult to implement well.


About a year ago, I found the Modern Events Calendar (MEC) plugin after using other event calendar plugins and found them adequate, but not exactly right for my needs.


I found MEC by accident after I became frustrated with a plugin I’d used before on other sites. A Google search on *alternative to … “ took me to this plugin that, at least for me, is a better solution.


I’m using the free version, which works well for my needs but there is a premium version if you need more functionality.



Get a Free Quote for a New Website 🖥 https://bethgsanders.com/wordpress-websites/
Book Me to Speak 📣: https://bethgsanders.com/speaking/
Get Help With Social Media 📲: https://bethgsanders.com/social-media-management/


Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

Website ➡️ https://bethgsanders.com
Facebook ➡️ https://facebook.com/bethgsandersonline
Twitter ➡️ https://twitter.com/bethgsanders
Instagram ➡️ https://instagram.com/bethgsandersonline
LinkedIn ➡️ https://linkedin.com/in/bethgsanders

19 9

YouTube Video VVVsNUlRdkxZTm01SGFQZ1JndUxueW1nLlVXMHlXNE9ydWcw

WordPress Event Calendar Plugin: Modern Events Calendar

March 30, 2021 1:11 pm

If you have read anything about online marketing, you’ve heard about a landing page. But what is a landing page and why do you need one?

Have you ever tried to look very hard at something and you squint to see it better? The reason it works is that when we squint, fewer light rays enter the eye. This is known as the pinhole effect and it works because it prevents unfocused light rays from entering the retina.

What does the pinhole effect have to do with marketing? In the same way you’re filtering out extraneous light rays, a landing page allows you to filter out distractions that may keep a reader from buying your product or service. 

Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

____________________________

More Resources


Social Media Marketing — How to Customize Your Posts for Each Network: https://www.youtube.com/watch?v=S105orTaPNA&t=30s


What is WordPress? https://www.youtube.com/watch?v=W9G4lNbfJag&t=11s


Why You Need a Brand Style Guide: https://www.youtube.com/watch?v=GSQlacCG3dY&t=1s

____________________________

A landing page is different from every other page on your website. It has one purpose: to persuade the reader to do what it is you want them to do. That may be buy a product, sign up for your email list, or request more information.

It’s completely focused on what’s called a conversion, which is when the reader follows through on the action you want them to perform.

For example, if you are trying to build an email list, you’ll offer a giveaway of some sort, maybe a guide or cheat sheet. You might run an ad or just have a signup form on your website that mentions your giveaway and contains copy that makes it sound irresistible. When the reader clicks on your ad, they are taken to a special page that is laser focused on your call to action (CTA), which is what you want them to do.

In our email list building example, a conversion would happen when a reader completes the form and confirms (if you have your email list set up for double opt-in) their interest in joining your list.

So we could say a landing page uses the pinhole effect to shut out distractions and focus your reader on the offer and encourage them to take action.

Timestamps:
[Insert timestamps here - where appropriate]

Get a Free Quote for a New Website 🖥 https://bethgsanders.com/wordpress-websites/
Book Me to Speak 📣: https://bethgsanders.com/speaking/
Get Help With Social Media 📲: https://bethgsanders.com/social-media-management/


Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

Website ➡️ https://bethgsanders.com
Facebook ➡️ https://facebook.com/bethgsandersonline
Twitter ➡️ https://twitter.com/bethgsanders
Instagram ➡️ https://instagram.com/bethgsandersonline
LinkedIn ➡️ https://linkedin.com/in/bethgsanders

If you have read anything about online marketing, you’ve heard about a landing page. But what is a landing page and why do you need one?

Have you ever tried to look very hard at something and you squint to see it better? The reason it works is that when we squint, fewer light rays enter the eye. This is known as the pinhole effect and it works because it prevents unfocused light rays from entering the retina.

What does the pinhole effect have to do with marketing? In the same way you’re filtering out extraneous light rays, a landing page allows you to filter out distractions that may keep a reader from buying your product or service.

Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

____________________________

More Resources


Social Media Marketing — How to Customize Your Posts for Each Network: https://www.youtube.com/watch?v=S105orTaPNA&t=30s


What is WordPress? https://www.youtube.com/watch?v=W9G4lNbfJag&t=11s


Why You Need a Brand Style Guide: https://www.youtube.com/watch?v=GSQlacCG3dY&t=1s

____________________________

A landing page is different from every other page on your website. It has one purpose: to persuade the reader to do what it is you want them to do. That may be buy a product, sign up for your email list, or request more information.

It’s completely focused on what’s called a conversion, which is when the reader follows through on the action you want them to perform.

For example, if you are trying to build an email list, you’ll offer a giveaway of some sort, maybe a guide or cheat sheet. You might run an ad or just have a signup form on your website that mentions your giveaway and contains copy that makes it sound irresistible. When the reader clicks on your ad, they are taken to a special page that is laser focused on your call to action (CTA), which is what you want them to do.

In our email list building example, a conversion would happen when a reader completes the form and confirms (if you have your email list set up for double opt-in) their interest in joining your list.

So we could say a landing page uses the pinhole effect to shut out distractions and focus your reader on the offer and encourage them to take action.

Timestamps:
[Insert timestamps here - where appropriate]

Get a Free Quote for a New Website 🖥 https://bethgsanders.com/wordpress-websites/
Book Me to Speak 📣: https://bethgsanders.com/speaking/
Get Help With Social Media 📲: https://bethgsanders.com/social-media-management/


Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

Website ➡️ https://bethgsanders.com
Facebook ➡️ https://facebook.com/bethgsandersonline
Twitter ➡️ https://twitter.com/bethgsanders
Instagram ➡️ https://instagram.com/bethgsandersonline
LinkedIn ➡️ https://linkedin.com/in/bethgsanders

0 0

YouTube Video VVVsNUlRdkxZTm01SGFQZ1JndUxueW1nLkhaM01hMjFCMFVB

What's a Landing Page and Why Do I Need One?

March 23, 2021 1:14 pm

In this video, I’ll show you how to start blogging the right way — how to choose the right platform, hosting, and domain name. 

Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

____________________________

More Resources


Blogging for Business — What to Write About: https://www.youtube.com/watch?v=4svFKEbX96g&list=PLysJ1P8iM3njSWo6mmAOhQADqhFk7ndag&index=1


 12 Things to Do After You Write Your Blog Post: https://www.youtube.com/watch?v=QCD5bgw7C-0&list=PLysJ1P8iM3nhDUKhy5MkZDkDJZmtX-K5I&index=17


Basic WordPress: https://www.youtube.com/watch?v=TDwYp0eJkCY&list=PLysJ1P8iM3nhDUKhy5MkZDkDJZmtX-K5I&index=9


____________________________

If you want to start blogging, your first step is to decide what kind of blog you want. Whether your blog is strictly creative outlet that allow you to write about whatever you choose or a potential money maker, you’ll be better off in the long run if you start right.

The first step isn’t setting up a blog and dealing with web hosting — it’s deciding what you want to write about. Decide what topics you’ll cover and organize your thoughts around those.

Here are some blogging statistics from 99Firms.com:

 —   There are over 152 million blogs on the internet.
 —  A new blog post is published every 0.5 seconds.
 —  77% of internet users read blogs regularly.


Get a Free Quote for a New Website 🖥 https://bethgsanders.com/wordpress-websites/
Book Me to Speak 📣: https://bethgsanders.com/speaking/
Get Help With Social Media 📲: https://bethgsanders.com/social-media-management/


Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

Website ➡️ https://bethgsanders.com
Facebook ➡️ https://facebook.com/bethgsandersonline
Twitter ➡️ https://twitter.com/bethgsanders
Instagram ➡️ https://instagram.com/bethgsandersonline
LinkedIn ➡️ https://linkedin.com/in/bethgsanders

In this video, I’ll show you how to start blogging the right way — how to choose the right platform, hosting, and domain name.

Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

____________________________

More Resources


Blogging for Business — What to Write About: https://www.youtube.com/watch?v=4svFKEbX96g&list=PLysJ1P8iM3njSWo6mmAOhQADqhFk7ndag&index=1


12 Things to Do After You Write Your Blog Post: https://www.youtube.com/watch?v=QCD5bgw7C-0&list=PLysJ1P8iM3nhDUKhy5MkZDkDJZmtX-K5I&index=17


Basic WordPress: https://www.youtube.com/watch?v=TDwYp0eJkCY&list=PLysJ1P8iM3nhDUKhy5MkZDkDJZmtX-K5I&index=9


____________________________

If you want to start blogging, your first step is to decide what kind of blog you want. Whether your blog is strictly creative outlet that allow you to write about whatever you choose or a potential money maker, you’ll be better off in the long run if you start right.

The first step isn’t setting up a blog and dealing with web hosting — it’s deciding what you want to write about. Decide what topics you’ll cover and organize your thoughts around those.

Here are some blogging statistics from 99Firms.com:

— There are over 152 million blogs on the internet.
— A new blog post is published every 0.5 seconds.
— 77% of internet users read blogs regularly.


Get a Free Quote for a New Website 🖥 https://bethgsanders.com/wordpress-websites/
Book Me to Speak 📣: https://bethgsanders.com/speaking/
Get Help With Social Media 📲: https://bethgsanders.com/social-media-management/


Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

Website ➡️ https://bethgsanders.com
Facebook ➡️ https://facebook.com/bethgsandersonline
Twitter ➡️ https://twitter.com/bethgsanders
Instagram ➡️ https://instagram.com/bethgsandersonline
LinkedIn ➡️ https://linkedin.com/in/bethgsanders

0 0

YouTube Video VVVsNUlRdkxZTm01SGFQZ1JndUxueW1nLk45Nlo4akZmSTE0

How to Start Blogging the Right Way #Blogging #WordPress

March 16, 2021 5:34 pm

WordPress troubleshooting is an essential skill. Here are some tips to help you fix your site in case something goes wrong. 

Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

____________________________

More Resources


WordPress Performance for Regular Folks: https://www.youtube.com/watch?v=2eMER0dLx7Y


Build a Web Page with the Divi Theme: https://www.youtube.com/watch?v=ol1WYvJ2gbI&t=2s&__s=xxxxxxx


WordPress Block Editor: https://www.youtube.com/watch?v=tBcXx5OaAv8&t=8s


____________________________
WordPress is an excellent platform on which to build a website. For new users, it’s often scary to make changes to the site for fear of causing a problem. That’s why it’s critical to understand WordPress troubleshooting so you don’t feel the urge to panic when something goes wrong.

Sometimes when something goes wrong, you’ll still have access to the admin area, but there may be times when you don’t, so I’ll cover both situations.

Before we get started, let’s talk about one of the most important parts of maintenance of your site: backups. If you haven’t been backing up your site regularly, this experience will make a believer out of you. If you have, you’ll breathe a sign of relief.

I make changes and post new content frequently on my site, so I have daily backups. That way if something goes horribly wrong, I can easily recover the site. Before you begin troubleshooting, clear your browser cache and/or view your site in a private window.

If you have access to your admin area, you might want to install a maintenance plugin so you’re not showing your errors to the world. You’ll need FTP access and WordPress admin access (in the admin user role).



Get a Free Quote for a New Website 🖥 https://bethgsanders.com/wordpress-websites/
Book Me to Speak 📣: https://bethgsanders.com/speaking/
Get Help With Social Media 📲: https://bethgsanders.com/social-media-management/


Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

Website ➡️ https://bethgsanders.com
Facebook ➡️ https://facebook.com/bethgsandersonline
Twitter ➡️ https://twitter.com/bethgsanders
Instagram ➡️ https://instagram.com/bethgsandersonline
LinkedIn ➡️ https://linkedin.com/in/bethgsanders

WordPress troubleshooting is an essential skill. Here are some tips to help you fix your site in case something goes wrong.

Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

____________________________

More Resources


WordPress Performance for Regular Folks: https://www.youtube.com/watch?v=2eMER0dLx7Y


Build a Web Page with the Divi Theme: https://www.youtube.com/watch?v=ol1WYvJ2gbI&t=2s&__s=xxxxxxx


WordPress Block Editor: https://www.youtube.com/watch?v=tBcXx5OaAv8&t=8s


____________________________
WordPress is an excellent platform on which to build a website. For new users, it’s often scary to make changes to the site for fear of causing a problem. That’s why it’s critical to understand WordPress troubleshooting so you don’t feel the urge to panic when something goes wrong.

Sometimes when something goes wrong, you’ll still have access to the admin area, but there may be times when you don’t, so I’ll cover both situations.

Before we get started, let’s talk about one of the most important parts of maintenance of your site: backups. If you haven’t been backing up your site regularly, this experience will make a believer out of you. If you have, you’ll breathe a sign of relief.

I make changes and post new content frequently on my site, so I have daily backups. That way if something goes horribly wrong, I can easily recover the site. Before you begin troubleshooting, clear your browser cache and/or view your site in a private window.

If you have access to your admin area, you might want to install a maintenance plugin so you’re not showing your errors to the world. You’ll need FTP access and WordPress admin access (in the admin user role).



Get a Free Quote for a New Website 🖥 https://bethgsanders.com/wordpress-websites/
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Get Help With Social Media 📲: https://bethgsanders.com/social-media-management/


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Facebook ➡️ https://facebook.com/bethgsandersonline
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0 0

YouTube Video VVVsNUlRdkxZTm01SGFQZ1JndUxueW1nLkNST3owMFBPd1Nz

WordPress Troubleshooting #WordPress

February 23, 2021 11:42 am

Here's a quick and easy guide to the WordPress block editor. It covers post- and block-level settings, reusable blocks, and more. 

Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

____________________________

More Resources


Basic WordPress: https://www.youtube.com/watch?v=TDwYp0eJkCY&list=PLysJ1P8iM3nhDUKhy5MkZDkDJZmtX-K5I&index=1


Build a Web Page with the Divi Theme: https://www.youtube.com/watch?v=ol1WYvJ2gbI&list=PLysJ1P8iM3nhDUKhy5MkZDkDJZmtX-K5I&index=3


Introduction to the Divi Builder: https://www.youtube.com/watch?v=p_9vQ8hLIbU&list=PLysJ1P8iM3nhDUKhy5MkZDkDJZmtX-K5I&index=5


____________________________


What’s the Block Editor?


You may also have heard the WordPress block editor referred to as Gutenberg, which is the code name for the WordPress team’s redesign of the text editor. WordPress calls it a 


"… modular approach to pages and posts: each piece of content in the editor, from a paragraph to an image gallery to a headline, is its own block." 

— WordPress.org


Not only does the block editor come with its own set of blocks, many plugins add a block of their own. For example, Gravity Forms makes it simple to add a form of your choosing, which I’ll go into in more detail in another post. 


There’s also a free plugin from Brainstorm Force called Ultimate Add-ons for Gutenberg that adds additional blocks. You can read about it here. 


Get a Free Quote for a New Website 🖥 https://bethgsanders.com/wordpress-websites/


Book Me to Speak 📣: https://bethgsanders.com/speaking/
Get Help With Social Media 📲: https://bethgsanders.com/social-media-management/

Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

Website ➡️ https://bethgsanders.com
Facebook ➡️ https://facebook.com/bethgsandersonline
Twitter ➡️ https://twitter.com/bethgsanders
Instagram ➡️ https://instagram.com/bethgsandersonline
LinkedIn ➡️ https://linkedin.com/in/bethgsanders

Here's a quick and easy guide to the WordPress block editor. It covers post- and block-level settings, reusable blocks, and more.

Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

____________________________

More Resources


Basic WordPress: https://www.youtube.com/watch?v=TDwYp0eJkCY&list=PLysJ1P8iM3nhDUKhy5MkZDkDJZmtX-K5I&index=1


Build a Web Page with the Divi Theme: https://www.youtube.com/watch?v=ol1WYvJ2gbI&list=PLysJ1P8iM3nhDUKhy5MkZDkDJZmtX-K5I&index=3


Introduction to the Divi Builder: https://www.youtube.com/watch?v=p_9vQ8hLIbU&list=PLysJ1P8iM3nhDUKhy5MkZDkDJZmtX-K5I&index=5


____________________________


What’s the Block Editor?


You may also have heard the WordPress block editor referred to as Gutenberg, which is the code name for the WordPress team’s redesign of the text editor. WordPress calls it a


"… modular approach to pages and posts: each piece of content in the editor, from a paragraph to an image gallery to a headline, is its own block."

— WordPress.org


Not only does the block editor come with its own set of blocks, many plugins add a block of their own. For example, Gravity Forms makes it simple to add a form of your choosing, which I’ll go into in more detail in another post.


There’s also a free plugin from Brainstorm Force called Ultimate Add-ons for Gutenberg that adds additional blocks. You can read about it here.


Get a Free Quote for a New Website 🖥 https://bethgsanders.com/wordpress-websites/


Book Me to Speak 📣: https://bethgsanders.com/speaking/
Get Help With Social Media 📲: https://bethgsanders.com/social-media-management/

Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

Website ➡️ https://bethgsanders.com
Facebook ➡️ https://facebook.com/bethgsandersonline
Twitter ➡️ https://twitter.com/bethgsanders
Instagram ➡️ https://instagram.com/bethgsandersonline
LinkedIn ➡️ https://linkedin.com/in/bethgsanders

0 0

YouTube Video VVVsNUlRdkxZTm01SGFQZ1JndUxueW1nLnRCY1h4NU9hQXY4

WordPress Block Editor

February 1, 2021 3:13 pm

If you haven’t used Flipboard, you’re missing out on a beautiful, useful and fun app. Discover and share new content quickly and easily.

Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

____________________________

More Resources


Best Apps for Small Business — Bear: https://www.youtube.com/watch?v=LUER2Rly3NA&list=PLysJ1P8iM3nhIy-KCLQlH4uoEKE_RG05M&index=5


How to Use Evernote to Organize Everything: https://www.youtube.com/watch?v=Knhr0OQ8mf8&list=PLysJ1P8iM3nhIy-KCLQlH4uoEKE_RG05M&index=7


Todoist — Organize Life and Work: https://www.youtube.com/watch?v=cGeWt9wd-tE&list=PLysJ1P8iM3nhIy-KCLQlH4uoEKE_RG05M&index=6

____________________________

Flipboard is one of my favorite tools for content discovery and reading on a variety of topics. I don’t read a lot of books, but I read online articles all the time.

Flipboard was originally exclusively an iPad app. I remember when the original iPad was first available in 2010. This was one of the apps that best displayed the power and beauty of the new device. I didn’t get an iPad until 2011 (the iPad 2). For the record, I stood in line at our local Apple store for about 12 hours.

When I got my new iPad home, Flipboard was one of the first apps I installed and it’s been on all my mobile devices since. It’s a beautiful interface and allows the reader to flip pages as if looking at a print magazine.

Several years ago I discovered that Flipboard was available as a web app, and I use it daily since then. Not only is it a lovely browsing experience, it’s a valuable way to discover new and interesting content.



Get a Free Quote for a New Website 🖥 https://bethgsanders.com/wordpress-websites/
Book Me to Speak 📣: https://bethgsanders.com/speaking/
Get Help With Social Media 📲: https://bethgsanders.com/social-media-management/


Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

Website ➡️ https://bethgsanders.com
Facebook ➡️ https://facebook.com/bethgsandersonline
Twitter ➡️ https://twitter.com/bethgsanders
Instagram ➡️ https://instagram.com/bethgsandersonline
LinkedIn ➡️ https://linkedin.com/in/bethgsanders
Pinterest ➡️ https://pinterest.com/bethgsanders

If you haven’t used Flipboard, you’re missing out on a beautiful, useful and fun app. Discover and share new content quickly and easily.

Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

____________________________

More Resources


Best Apps for Small Business — Bear: https://www.youtube.com/watch?v=LUER2Rly3NA&list=PLysJ1P8iM3nhIy-KCLQlH4uoEKE_RG05M&index=5


How to Use Evernote to Organize Everything: https://www.youtube.com/watch?v=Knhr0OQ8mf8&list=PLysJ1P8iM3nhIy-KCLQlH4uoEKE_RG05M&index=7


Todoist — Organize Life and Work: https://www.youtube.com/watch?v=cGeWt9wd-tE&list=PLysJ1P8iM3nhIy-KCLQlH4uoEKE_RG05M&index=6

____________________________

Flipboard is one of my favorite tools for content discovery and reading on a variety of topics. I don’t read a lot of books, but I read online articles all the time.

Flipboard was originally exclusively an iPad app. I remember when the original iPad was first available in 2010. This was one of the apps that best displayed the power and beauty of the new device. I didn’t get an iPad until 2011 (the iPad 2). For the record, I stood in line at our local Apple store for about 12 hours.

When I got my new iPad home, Flipboard was one of the first apps I installed and it’s been on all my mobile devices since. It’s a beautiful interface and allows the reader to flip pages as if looking at a print magazine.

Several years ago I discovered that Flipboard was available as a web app, and I use it daily since then. Not only is it a lovely browsing experience, it’s a valuable way to discover new and interesting content.



Get a Free Quote for a New Website 🖥 https://bethgsanders.com/wordpress-websites/
Book Me to Speak 📣: https://bethgsanders.com/speaking/
Get Help With Social Media 📲: https://bethgsanders.com/social-media-management/


Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

Website ➡️ https://bethgsanders.com
Facebook ➡️ https://facebook.com/bethgsandersonline
Twitter ➡️ https://twitter.com/bethgsanders
Instagram ➡️ https://instagram.com/bethgsandersonline
LinkedIn ➡️ https://linkedin.com/in/bethgsanders
Pinterest ➡️ https://pinterest.com/bethgsanders

1 0

YouTube Video VVVsNUlRdkxZTm01SGFQZ1JndUxueW1nLkRpXzNHSnZQRUc0

Flipboard for Content Discovery and Sharing #apps #content

December 1, 2020 4:29 pm

Beth Gramling Sanders • Small Business Marketing Live Stream

November 24, 2020 11:00 am

#emailmarketing #smallbusiness

Email marketing for small business is a critical piece of your marketing strategy. Here are 16 tips to help you do it better.

Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1


____________________________

More Resources

9 Ways to Maximize Your Email Deliverability: https://www.youtube.com/watch?v=jg5uh09A3VY&list=PLysJ1P8iM3ng8y9ouPVYBUrWnH3K83Wl6&index=2


Top 10 Email Marketing Mistakes I Hope You Don't Make: https://www.youtube.com/watch?v=jg5uh09A3VY&list=PLysJ1P8iM3ng8y9ouPVYBUrWnH3K83Wl6&index=2


How to Build an Email List: https://www.youtube.com/watch?v=vAQlMrj3k8Y&list=PLysJ1P8iM3ng8y9ouPVYBUrWnH3K83Wl6&index=4


____________________________


Email marketing for small business is an excellent way to connect with your audience, whether you’re looking for sales, prospects, or just staying front of mind. When you’re invited into someone’s inbox (and you should always be an invited guest), it’s a personal, one-on-one connection. At the moment they are looking at your message, there’s nothing competing with it.

This video explores 16 tips for better email marketing.


Timestamps:
0:00:37.200,0:00:40.800 1. Choose an email provider
0:01:05.840,0:01:10.960 2. Build your email list
0:01:35.840,0:01:41.840 3. Segment your list
0:02:07.200,0:02:10.879 4. Follow the law
0:02:36.800,0:02:40.000 5. Decide what information to collect
0:02:52.160,0:02:56.640 6. Add signup forms to your website
0:03:19.920,0:03:25.760 7. Use double opt-in
0:03:46.799,0:03:53.599 8. Remember mobile
0:04:11.599,0:04:15.840 9. Plan your email marketing
0:04:36.160,0:04:40.320 10. Design carefully
0:04:56.639,0:05:00.800 11. Consider your email format
0:05:17.680,0:05:21.360 12. Use words
0:05:44.080,0:05:48.560 13. Write a great subject line
0:06:12.800,0:06:17.840 14. Consider a giveaway
0:06:36.880,0:06:43.840 15. Have a prominent unsubscribe link
0:06:54.880,0:07:01.520 16. Check your analytics




Get a Free Quote for a New Website 🖥 https://bethgsanders.com/wordpress-websites/
Book Me to Speak 📣: https://bethgsanders.com/speaking/
Get Help With Social Media 📲: https://bethgsanders.com/social-media-management/


Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

Website ➡️ https://bethgsanders.com
Facebook ➡️ https://facebook.com/bethgsandersonline
Twitter ➡️ https://twitter.com/bethgsanders
Instagram ➡️ https://instagram.com/bethgsandersonline
LinkedIn ➡️ https://linkedin.com/in/bethgsanders
Pinterest ➡️ https://pinterest.com/bethgsanders


#emailmarketing #smallbusiness

#emailmarketing #smallbusiness

Email marketing for small business is a critical piece of your marketing strategy. Here are 16 tips to help you do it better.

Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1


____________________________

More Resources

9 Ways to Maximize Your Email Deliverability: https://www.youtube.com/watch?v=jg5uh09A3VY&list=PLysJ1P8iM3ng8y9ouPVYBUrWnH3K83Wl6&index=2


Top 10 Email Marketing Mistakes I Hope You Don't Make: https://www.youtube.com/watch?v=jg5uh09A3VY&list=PLysJ1P8iM3ng8y9ouPVYBUrWnH3K83Wl6&index=2


How to Build an Email List: https://www.youtube.com/watch?v=vAQlMrj3k8Y&list=PLysJ1P8iM3ng8y9ouPVYBUrWnH3K83Wl6&index=4


____________________________


Email marketing for small business is an excellent way to connect with your audience, whether you’re looking for sales, prospects, or just staying front of mind. When you’re invited into someone’s inbox (and you should always be an invited guest), it’s a personal, one-on-one connection. At the moment they are looking at your message, there’s nothing competing with it.

This video explores 16 tips for better email marketing.


Timestamps:
0:00:37.200,0:00:40.800 1. Choose an email provider
0:01:05.840,0:01:10.960 2. Build your email list
0:01:35.840,0:01:41.840 3. Segment your list
0:02:07.200,0:02:10.879 4. Follow the law
0:02:36.800,0:02:40.000 5. Decide what information to collect
0:02:52.160,0:02:56.640 6. Add signup forms to your website
0:03:19.920,0:03:25.760 7. Use double opt-in
0:03:46.799,0:03:53.599 8. Remember mobile
0:04:11.599,0:04:15.840 9. Plan your email marketing
0:04:36.160,0:04:40.320 10. Design carefully
0:04:56.639,0:05:00.800 11. Consider your email format
0:05:17.680,0:05:21.360 12. Use words
0:05:44.080,0:05:48.560 13. Write a great subject line
0:06:12.800,0:06:17.840 14. Consider a giveaway
0:06:36.880,0:06:43.840 15. Have a prominent unsubscribe link
0:06:54.880,0:07:01.520 16. Check your analytics




Get a Free Quote for a New Website 🖥 https://bethgsanders.com/wordpress-websites/
Book Me to Speak 📣: https://bethgsanders.com/speaking/
Get Help With Social Media 📲: https://bethgsanders.com/social-media-management/


Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

Website ➡️ https://bethgsanders.com
Facebook ➡️ https://facebook.com/bethgsandersonline
Twitter ➡️ https://twitter.com/bethgsanders
Instagram ➡️ https://instagram.com/bethgsandersonline
LinkedIn ➡️ https://linkedin.com/in/bethgsanders
Pinterest ➡️ https://pinterest.com/bethgsanders


#emailmarketing #smallbusiness

1 0

YouTube Video VVVsNUlRdkxZTm01SGFQZ1JndUxueW1nLjBTNjRCZFBxakgw

Email Marketing for Small Business #emailmarketing #smallbusiness

November 17, 2020 4:04 pm

If you’re serious about social media marketing, you’re likely to be active on more than one network. You know you don’t want to publish identical posts on all networks. While that may be an easy way to post, the easy way is seldom the best way, right?

Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

____________________________

More Resources


How I Curate Content for Social Media: https://www.youtube.com/watch?v=8Z_CFiDdomg&list=PLysJ1P8iM3niQLVZLduRyemsNpVV8K2yH


Instagram Reels — What You Need to Know: https://www.youtube.com/watch?v=l1PxyHSl-xA&list=PLysJ1P8iM3niQLVZLduRyemsNpVV8K2yH&index=2


Yes, You Can Use Instagram for Business: https://www.youtube.com/watch?v=XDm2taxfLwk&list=PLysJ1P8iM3niQLVZLduRyemsNpVV8K2yH&index=3


____________________________

Each network is different and it’s a good bet your audience is different. Smart social media marketing means your posts are tailored to your audience. Yes, it’s a little more work, but it’s well worth the extra time.

We know that the more personalized your content, the more relevant it will be to the reader. And the more relevant, the more effective. Whatever your goal, you’re more likely to reach it by serving content that is appropriate, targeted, and useful.

In this video, we’ll explore some of the differences and nuance of the major social media platforms, and what you need to know to reach your audience.

Timestamps:
[Insert timestamps here - where appropriate]


Get a Free Quote for a New Website 🖥 https://bethgsanders.com/wordpress-websites/


Book Me to Speak 📣: https://bethgsanders.com/speaking/


Get Help With Social Media 📲: https://bethgsanders.com/social-media-management/

Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

Website ➡️ https://bethgsanders.com
Facebook ➡️ https://facebook.com/bethgsandersonline
Twitter ➡️ https://twitter.com/bethgsanders
Instagram ➡️ https://instagram.com/bethgsandersonline
LinkedIn ➡️ https://linkedin.com/in/bethgsanders
Pinterest ➡️ https://pinterest.com/bethgsanders

If you’re serious about social media marketing, you’re likely to be active on more than one network. You know you don’t want to publish identical posts on all networks. While that may be an easy way to post, the easy way is seldom the best way, right?

Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

____________________________

More Resources


How I Curate Content for Social Media: https://www.youtube.com/watch?v=8Z_CFiDdomg&list=PLysJ1P8iM3niQLVZLduRyemsNpVV8K2yH


Instagram Reels — What You Need to Know: https://www.youtube.com/watch?v=l1PxyHSl-xA&list=PLysJ1P8iM3niQLVZLduRyemsNpVV8K2yH&index=2


Yes, You Can Use Instagram for Business: https://www.youtube.com/watch?v=XDm2taxfLwk&list=PLysJ1P8iM3niQLVZLduRyemsNpVV8K2yH&index=3


____________________________

Each network is different and it’s a good bet your audience is different. Smart social media marketing means your posts are tailored to your audience. Yes, it’s a little more work, but it’s well worth the extra time.

We know that the more personalized your content, the more relevant it will be to the reader. And the more relevant, the more effective. Whatever your goal, you’re more likely to reach it by serving content that is appropriate, targeted, and useful.

In this video, we’ll explore some of the differences and nuance of the major social media platforms, and what you need to know to reach your audience.

Timestamps:
[Insert timestamps here - where appropriate]


Get a Free Quote for a New Website 🖥 https://bethgsanders.com/wordpress-websites/


Book Me to Speak 📣: https://bethgsanders.com/speaking/


Get Help With Social Media 📲: https://bethgsanders.com/social-media-management/

Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

Website ➡️ https://bethgsanders.com
Facebook ➡️ https://facebook.com/bethgsandersonline
Twitter ➡️ https://twitter.com/bethgsanders
Instagram ➡️ https://instagram.com/bethgsandersonline
LinkedIn ➡️ https://linkedin.com/in/bethgsanders
Pinterest ➡️ https://pinterest.com/bethgsanders

1 3

YouTube Video VVVsNUlRdkxZTm01SGFQZ1JndUxueW1nLlMxMDVvclRhUE5B

Social Media Marketing: How to Customize Your Posts for Each Network

November 4, 2020 12:56 pm

Beth Gramling Sanders • Small Business Marketing Live Stream

October 20, 2020 4:03 pm

Should you use slang in business writing? The best answer is “it depends.” It depends on your audience, your brand, and other factors.

Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

____________________________

More Resources


Why You Need a Brand Style Guide: https://www.youtube.com/watch?v=GSQlacCG3dY


Great Marketing Needs Excellent Writing: https://www.youtube.com/watch?v=p4XFsOYVapg&t=5s


24 of the Most Commonly Confused Words: https://www.youtube.com/watch?v=wcmTgYrPXyA&t=9s


____________________________

Slang vs. Jargon

Slang and jargon are two different types of language. Jargon is specialized terminology that is used by professional or avocational groups, and only understood by those in these groups.

To illustrate, here’s a bit of baseball jargon that any serious fan would know, but a casual fan might not:

    Uncle Charlie was really working for him today.

Uncle Charlie is a nickname for a curve ball. The sentence above means that the pitcher’s curveball is effective at getting batters to strike out on this particular day.

Slang would be,

    His curveball was lit today.

Lit, a slang term that means really great, doesn’t require knowledge of baseball to understand.

Slang is available to all and, according to Grammar Girl’s Quick and Dirty Tips blog,

    Slang is made of informal words and phrases that originate in speech, and often includes substitutions for formal words …

If you go to a conference, you’ll hear a lot of jargon, but probably not as much slang. Professional jargon is often a shortcut to making your message understood.

If you’ve ever heard two physicians talking about work, you’ve hard professional jargon. Rather than explaining that the patient had dizziness that was inner-ear related, one might say to the other, The patient was vertiginous, and I suspect benign positional vertigo. That tells much more of the story without using more words.


Slang can help give us a sense of belonging to a group, or it can quickly let us know we don’t belong. It can give the reader a sense that the writer understands them, that they have something in common. If you use it, be sure you know what you’re saying and that it sounds genuine. There’s nothing worse than a writer or speaker who tries to use slang they don’t understand to appear more hip, younger, or more connected than they are.


Read the rest of the post here: https://bethgsanders.com/slang-and-jargon-can-you-use-them-in-business-writing/

_________________________________________

Book Me to Speak 📣: https://bethgsanders.com/speaking/
Get Help With Social Media 📲: https://bethgsanders.com/social-media-management/


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Should you use slang in business writing? The best answer is “it depends.” It depends on your audience, your brand, and other factors.

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More Resources


Why You Need a Brand Style Guide: https://www.youtube.com/watch?v=GSQlacCG3dY


Great Marketing Needs Excellent Writing: https://www.youtube.com/watch?v=p4XFsOYVapg&t=5s


24 of the Most Commonly Confused Words: https://www.youtube.com/watch?v=wcmTgYrPXyA&t=9s


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Slang vs. Jargon

Slang and jargon are two different types of language. Jargon is specialized terminology that is used by professional or avocational groups, and only understood by those in these groups.

To illustrate, here’s a bit of baseball jargon that any serious fan would know, but a casual fan might not:

Uncle Charlie was really working for him today.

Uncle Charlie is a nickname for a curve ball. The sentence above means that the pitcher’s curveball is effective at getting batters to strike out on this particular day.

Slang would be,

His curveball was lit today.

Lit, a slang term that means really great, doesn’t require knowledge of baseball to understand.

Slang is available to all and, according to Grammar Girl’s Quick and Dirty Tips blog,

Slang is made of informal words and phrases that originate in speech, and often includes substitutions for formal words …

If you go to a conference, you’ll hear a lot of jargon, but probably not as much slang. Professional jargon is often a shortcut to making your message understood.

If you’ve ever heard two physicians talking about work, you’ve hard professional jargon. Rather than explaining that the patient had dizziness that was inner-ear related, one might say to the other, The patient was vertiginous, and I suspect benign positional vertigo. That tells much more of the story without using more words.


Slang can help give us a sense of belonging to a group, or it can quickly let us know we don’t belong. It can give the reader a sense that the writer understands them, that they have something in common. If you use it, be sure you know what you’re saying and that it sounds genuine. There’s nothing worse than a writer or speaker who tries to use slang they don’t understand to appear more hip, younger, or more connected than they are.


Read the rest of the post here: https://bethgsanders.com/slang-and-jargon-can-you-use-them-in-business-writing/

_________________________________________

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YouTube Video VVVsNUlRdkxZTm01SGFQZ1JndUxueW1nLnl0VWYyM3RjMFQ4

Slang and Jargon: Can You Use Them in Business Writing?

October 13, 2020 1:05 pm

If you’re a WordPress user, you’ve probably heard of Gravity Forms. It’s one of the leading form building plugins, and can do anything from a simple contact form to a college admission application. 

I’ve used Gravity Forms for many years. At first, I found it intimidating, but once I installed the plugin and started using it, I realized how simple it really is to create forms.

As a reminder, a WordPress plugin is a piece of software that you install on WordPress that provides a bit of extra functionality.

Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

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More WordPress Resources


Everything You Need to Know About Using Images in WordPress: https://www.youtube.com/watch?v=R9tcVLHJHjY


Blogging for Business — What Do I Write About? https://www.youtube.com/watch?v=4svFKEbX96g&t=10s


How to Use Gutenberg: https://www.youtube.com/watch?v=e33LEpw8y-s&t=1s

____________________________

Basic instructions on how to create forms in WordPress using the Gravity Forms plugin.

Timestamps:
[Insert timestamps here - where appropriate]

Book Me to Speak 📣: https://bethgsanders.com/speaking/
Get Help With Social Media 📲: https://bethgsanders.com/social-media-management/


Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

Homepage ➡️ https://bethgsanders.com
Facebook ➡️ https://facebook.com/bethgsandersonline
Twitter ➡️ https://twitter.com/bethgsanders
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LinkedIn ➡️ https://linkedin.com/in/bethgsanders
Pinterest ➡️ https://pinterest.com/bethgsanders

If you’re a WordPress user, you’ve probably heard of Gravity Forms. It’s one of the leading form building plugins, and can do anything from a simple contact form to a college admission application.

I’ve used Gravity Forms for many years. At first, I found it intimidating, but once I installed the plugin and started using it, I realized how simple it really is to create forms.

As a reminder, a WordPress plugin is a piece of software that you install on WordPress that provides a bit of extra functionality.

Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

____________________________

More WordPress Resources


Everything You Need to Know About Using Images in WordPress: https://www.youtube.com/watch?v=R9tcVLHJHjY


Blogging for Business — What Do I Write About? https://www.youtube.com/watch?v=4svFKEbX96g&t=10s


How to Use Gutenberg: https://www.youtube.com/watch?v=e33LEpw8y-s&t=1s

____________________________

Basic instructions on how to create forms in WordPress using the Gravity Forms plugin.

Timestamps:
[Insert timestamps here - where appropriate]

Book Me to Speak 📣: https://bethgsanders.com/speaking/
Get Help With Social Media 📲: https://bethgsanders.com/social-media-management/


Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

Homepage ➡️ https://bethgsanders.com
Facebook ➡️ https://facebook.com/bethgsandersonline
Twitter ➡️ https://twitter.com/bethgsanders
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LinkedIn ➡️ https://linkedin.com/in/bethgsanders
Pinterest ➡️ https://pinterest.com/bethgsanders

1 2

YouTube Video VVVsNUlRdkxZTm01SGFQZ1JndUxueW1nLmVPczBVRlRaX1BB

Gravity Forms for Beginners

September 30, 2020 8:35 am

Are you using email marketing automation?

If not, you may be passing up an important timesaver. What if you could reach your customers based on their behavior and engagement? Wouldn’t you love to be able to reward your best customers with extra perks like discounts and early access to special sales?

Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

____________________________

More Resources


How to Build an Email List: https://www.youtube.com/watch?v=vAQlMrj3k8Y&t=2s


Top 10 Email Marketing Strategy Mistakes I Hope You Don't Make: https://www.youtube.com/watch?v=HuJVsQNBjMA


9 Ways to Maximize Your Email Deliverability: https://www.youtube.com/watch?v=jg5uh09A3VY&t=12s


____________________________

Here are some excellent ways to use email marketing automation:
1. Welcome Sequence

The welcome sequence triggers automatically when someone joins your list. It first delivers your lead magnet — the free content you promised in exchange for the user’s email address.


OptinMonster found that “ … an automated welcome email series instead of a single welcome email can increase revenue by 13%.” A sequence is often a series of five or six emails sent a certain number of days apart. That’s set up when you add your sequence to your account.


Here are some excellent ways to use email marketing automation:
1. Welcome Sequence

The welcome sequence triggers automatically when someone joins your list. It first delivers your lead magnet — the free content you promised in exchange for the user’s email address.

OptinMonster found that “ … an automated welcome email series instead of a single welcome email can increase revenue by 13%.” A sequence is often a series of five or six emails sent a certain number of days apart. That’s set up when you add your sequence to your account.

For example, you may send the lead magnet link first, with an introduction to who you are and what you do. Your goal is to make the user feel valued and important as you help them understand how you can make their life easier.

Other emails can be focused on success stories, ways your product can be used, or aspirational photos that remind the user why they are interested in your product.

Here’s an excellent example by Peloton, who makes high-end interactive exercise equipment. I like this email because it shows the reader faces of their instructors, which adds a personal component, and the instructors, while they look fit and toned, look as if they could be your physically active co-worker or best friend.
welcome email series

And let’s be truthful, the instructor photos are aspirational; who doesn’t look at these folks and imagine themselves looking like that? Even if we’re not wiling to admit it …

Lead Nurturing

Depending on the type of product you sell, your customers may or may not be ready to buy immediately. Now that they have given you their email address, they are a warm lead, which means they have expressed interest in you, but perhaps aren’t quite to the credit card number phase.

Email marketing automation can help you nurture those users through the buying process. Especially with an expensive product like Peloton, it will probably take most purchasers a bit of time to get used to the idea of spending $2000 or so on a piece of fitness equipment.


Abandoned Cart

We’ve all gotten the e-commerce triggered email. That is, if you’ve ever left an item you were thinking about purchasing in your shopping cart. The subject lines are often “Did you forget?” or, “You left something behind.”

According to Drip, roughly 75% of all shopping carts are abandoned. That means only one in four customers complete the purchase. You can recover those sales before you even know the cart has been abandoned.


Smart marketers use thank you emails to, of course, thank the customer for buying, but also to show related products. If you just bought the top, you’ll never be more tempted to get the matching pants or jacket than right after you’ve purchased.


Read the entire post here: https://bethgsanders.com/email-marketing-automation-why-how/


_______________________________________________
Book Me to Speak 📣: https://bethgsanders.com/speaking/
Get Help With Social Media 📲: https://bethgsanders.com/social-media-management/


Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

Homepage ➡️ https://bethgsanders.com
Facebook ➡️ https://facebook.com/bethgsandersonline
Twitter ➡️ https://twitter.com/bethgsanders
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LinkedIn ➡️ https://linkedin.com/in/bethgsanders
Pinterest ➡️ https://pinterest.com/bethgsanders

Are you using email marketing automation?

If not, you may be passing up an important timesaver. What if you could reach your customers based on their behavior and engagement? Wouldn’t you love to be able to reward your best customers with extra perks like discounts and early access to special sales?

Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

____________________________

More Resources


How to Build an Email List: https://www.youtube.com/watch?v=vAQlMrj3k8Y&t=2s


Top 10 Email Marketing Strategy Mistakes I Hope You Don't Make: https://www.youtube.com/watch?v=HuJVsQNBjMA


9 Ways to Maximize Your Email Deliverability: https://www.youtube.com/watch?v=jg5uh09A3VY&t=12s


____________________________

Here are some excellent ways to use email marketing automation:
1. Welcome Sequence

The welcome sequence triggers automatically when someone joins your list. It first delivers your lead magnet — the free content you promised in exchange for the user’s email address.


OptinMonster found that “ … an automated welcome email series instead of a single welcome email can increase revenue by 13%.” A sequence is often a series of five or six emails sent a certain number of days apart. That’s set up when you add your sequence to your account.


Here are some excellent ways to use email marketing automation:
1. Welcome Sequence

The welcome sequence triggers automatically when someone joins your list. It first delivers your lead magnet — the free content you promised in exchange for the user’s email address.

OptinMonster found that “ … an automated welcome email series instead of a single welcome email can increase revenue by 13%.” A sequence is often a series of five or six emails sent a certain number of days apart. That’s set up when you add your sequence to your account.

For example, you may send the lead magnet link first, with an introduction to who you are and what you do. Your goal is to make the user feel valued and important as you help them understand how you can make their life easier.

Other emails can be focused on success stories, ways your product can be used, or aspirational photos that remind the user why they are interested in your product.

Here’s an excellent example by Peloton, who makes high-end interactive exercise equipment. I like this email because it shows the reader faces of their instructors, which adds a personal component, and the instructors, while they look fit and toned, look as if they could be your physically active co-worker or best friend.
welcome email series

And let’s be truthful, the instructor photos are aspirational; who doesn’t look at these folks and imagine themselves looking like that? Even if we’re not wiling to admit it …

Lead Nurturing

Depending on the type of product you sell, your customers may or may not be ready to buy immediately. Now that they have given you their email address, they are a warm lead, which means they have expressed interest in you, but perhaps aren’t quite to the credit card number phase.

Email marketing automation can help you nurture those users through the buying process. Especially with an expensive product like Peloton, it will probably take most purchasers a bit of time to get used to the idea of spending $2000 or so on a piece of fitness equipment.


Abandoned Cart

We’ve all gotten the e-commerce triggered email. That is, if you’ve ever left an item you were thinking about purchasing in your shopping cart. The subject lines are often “Did you forget?” or, “You left something behind.”

According to Drip, roughly 75% of all shopping carts are abandoned. That means only one in four customers complete the purchase. You can recover those sales before you even know the cart has been abandoned.


Smart marketers use thank you emails to, of course, thank the customer for buying, but also to show related products. If you just bought the top, you’ll never be more tempted to get the matching pants or jacket than right after you’ve purchased.


Read the entire post here: https://bethgsanders.com/email-marketing-automation-why-how/


_______________________________________________
Book Me to Speak 📣: https://bethgsanders.com/speaking/
Get Help With Social Media 📲: https://bethgsanders.com/social-media-management/


Subscribe ➡️ https://www.youtube.com/channel/UCl5IQvLYNm5HaPgRguLnymg?sub_confirmation=1

Homepage ➡️ https://bethgsanders.com
Facebook ➡️ https://facebook.com/bethgsandersonline
Twitter ➡️ https://twitter.com/bethgsanders
Instagram ➡️ https://instagram.com/bethgsandersonline
LinkedIn ➡️ https://linkedin.com/in/bethgsanders
Pinterest ➡️ https://pinterest.com/bethgsanders

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YouTube Video VVVsNUlRdkxZTm01SGFQZ1JndUxueW1nLlgycmpDdzl2MTBJ

Email Marketing Automation: Why and How

September 22, 2020 7:01 pm