How to repurpose content to reach new audiences and broaden your reach online. Make one idea work in many ways and you'll maximize your time.
Read the full blog post here: https://bethgsanders.com/how-i-repurpose-content/
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More Resources
What's a Landing Page and Why Do I Need One? https://www.youtube.com/watch?v=HZ3Ma21B0UA&t=1s
How to Start Blogging the Right Way: https://www.youtube.com/watch?v=N96Z8jFfI14&t=12s
Social Media Marketing — How to Customize Your Posts for Each Social Network: https://www.youtube.com/watch?v=S105orTaPNA&t=30s
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Do you repurpose content?
Here’s what I mean by that. Say I write a great blog post (like this one, I hope). If I’m smart, I don’t stop at one great blog post, I create multiple pieces of content from this idea.
If I repurpose content wisely, I can also create a video, an Instagram story, an Instagram multi-image post, a Pinterest post, a podcast episode, an ebook, and, if I’m really feeling ambitious, an infographic. I could also take an old post and update it, adding more timely information and statistics. All from one idea. See how that works?
It’s a bit like buying a tool you can use in multiple ways. My iPad, for example. I invested in a new iPad this year which I use as a teleprompter when I record videos, to preview websites I build on different screen sizes, and to keep up with email and access files when I’m on the go. It’s less cumbersome to carry around than my laptop, so I take it with me most of the time. I also do my crossword puzzles on it, and have been know to play a game or two. Not only does it help with work, it can be an excellent relaxation device. One investment, multiple benefits.
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