In this post, I’ll explore the differences between two versions of WordPress: WordPress.com and self hosted WordPress (WordPress.org).

One of the principles of writing for business is to write what your customers want to know. I often draw from my consulting experiences when I’m looking for topics. This particular topic is one of the most frequent questions from clients.



Read the full blog post here: https://bethgsanders.com/wordpress-org-and-wordpress-com/

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More Resources


Basic WordPress: https://www.youtube.com/watch?v=TDwYp0eJkCY&list=PLysJ1P8iM3nhDUKhy5MkZDkDJZmtX-K5I&index=19


WordPress Plugins: https://www.youtube.com/watch?v=KCgXxmB4HJE&list=PLysJ1P8iM3nhDUKhy5MkZDkDJZmtX-K5I&index=25


What is WordPress? https://www.youtube.com/watch?v=W9G4lNbfJag&list=PLysJ1P8iM3nhDUKhy5MkZDkDJZmtX-K5I&index=26


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First, let’s explore the two versions’ commonalities. Both are web-based software packages. This means that, unlike an app you download to your computer, like a word processor for example, the WordPress software runs on a web server rather than on your own computer.

The interface is mostly very similar in WordPress.com and WordPress.org. Both versions have the capability to build static pages, and both allow you to create blog posts, which are by default arranged in reverse chronological order. Both make use of the Gutenberg block editor.


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Read the full blog post here:
https://bethgsanders.com/wordpress-appointment-calendar-amelia/


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More WordPress Resources


WordPress Troubleshooting: https://www.youtube.com/watch?v=CROz00POwSs&list=PLysJ1P8iM3nhDUKhy5MkZDkDJZmtX-K5I&index=11


Introduction to the Divi Theme: https://www.youtube.com/watch?v=6csc13apQck&list=PLysJ1P8iM3nhDUKhy5MkZDkDJZmtX-K5I&index=23


Introduction to the Divi Theme Builder: https://www.youtube.com/watch?v=p_9vQ8hLIbU&list=PLysJ1P8iM3nhDUKhy5MkZDkDJZmtX-K5I&index=22


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Do you work by appointment? If you’re a consultant, coach, personal trainer, medical provider, or any other professional who works by appointment, you need to know about Amelia, a powerful and easy to use WordPress appointment calendar.

Amelia is a paid plugin ($59) and it’s worth the price. I use it on this site for appointments for coaching and consultation and WordPress orientation for new website clients.

It’s easy to set up and customize to match your branding and has a ton of features. Here’s a rundown of the Amelia’s features and customization options.


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How to repurpose content to reach new audiences and broaden your reach online. Make one idea work in many ways and you'll maximize your time.


Read the full blog post here: https://bethgsanders.com/how-i-repurpose-content/

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More Resources

What's a Landing Page and Why Do I Need One? https://www.youtube.com/watch?v=HZ3Ma21B0UA&t=1s


How to Start Blogging the Right Way: https://www.youtube.com/watch?v=N96Z8jFfI14&t=12s


Social Media Marketing — How to Customize Your Posts for Each Social Network: https://www.youtube.com/watch?v=S105orTaPNA&t=30s

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Do you repurpose content?

Here’s what I mean by that. Say I write a great blog post (like this one, I hope). If I’m smart, I don’t stop at one great blog post, I create multiple pieces of content from this idea.

If I repurpose content wisely, I can also create a video, an Instagram story, an Instagram multi-image post, a Pinterest post, a podcast episode, an ebook, and, if I’m really feeling ambitious, an infographic. I could also take an old post and update it, adding more timely information and statistics. All from one idea. See how that works?

It’s a bit like buying a tool you can use in multiple ways. My iPad, for example. I invested in a new iPad this year which I use as a teleprompter when I record videos, to preview websites I build on different screen sizes, and to keep up with email and access files when I’m on the go. It’s less cumbersome to carry around than my laptop, so I take it with me most of the time. I also do my crossword puzzles on it, and have been know to play a game or two. Not only does it help with work, it can be an excellent relaxation device. One investment, multiple benefits.

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Build an engaging quiz on your WordPress website with WP Quiz, a free plugin.

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When I get asked by clients how to create web images for their blog or website, I generally point them to Canva, the outstanding web-based freemium image editor. My youngest daughter is a blogger, and I taught her about Canva — she was amazed that her old mom had taught her, a 29-year-old, about a piece of useful technology.

I use Adobe Creative Suite apps Adobe Illustrator and Adobe Photoshop to create and edit my images, but these apps are expensive and have a steep learning curve. Canva is an excellent alternative.



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More Resources

WordPress Events Calendar Plugin: https://www.youtube.com/watch?v=UW0yW4Orug0&t=10s


What's a Landing Page and Why Do I Need One?: https://www.youtube.com/watch?v=HZ3Ma21B0UA&t=1s


How to Start Blogging the Right Way: https://www.youtube.com/watch?v=N96Z8jFfI14&t=12s

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Why it Matters

Websites are full of images that help tell your story and illustrate your copy. Web images break up large bits of copy and help attract readers’ eyeballs.

With Google’s increasing emphasis on site speed as a ranking factor it’s not only important to have beautiful, professional images on your site, but it’s a vital part of your site’s design process to optimize the images for fast loading.
Types of Web Images

There two basic types of images: raster and vector.

A raster image is made up of pixels and cannot generally be enlarged significantly. If you try to enlarge a raster image it will become blurry and pixelated. A photograph is an example of a raster image.

Vector images, as described by Adobe, are built by mathematical formulas that establish points on a grid. They can be infinitely resized without losing sharpness or clarity. An example of a vector image is a logo or piece of line art.

Timestamps:
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Here's how to quickly and easily duplicate any page or post.

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Modern Events Calendar is a WordPress event calendar plugin with a variety of views and layouts. The free version is suitable for most needs.

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More Resources


How to Start Blogging the Right Way: https://www.youtube.com/watch?v=N96Z8jFfI14&list=PLysJ1P8iM3nhDUKhy5MkZDkDJZmtX-K5I&index=5


WordPress Troubleshooting — Basic Steps: https://www.youtube.com/watch?v=CROz00POwSs&list=PLysJ1P8iM3nhDUKhy5MkZDkDJZmtX-K5I&index=6


WordPress Performance for Regular People: https://www.youtube.com/watch?v=2eMER0dLx7Y&list=PLysJ1P8iM3nhDUKhy5MkZDkDJZmtX-K5I&index=10


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Most of the websites I design these days come with a request for an event calendar. It’s an important part of a business or organization’s website and one that can be difficult to implement well.


About a year ago, I found the Modern Events Calendar (MEC) plugin after using other event calendar plugins and found them adequate, but not exactly right for my needs.


I found MEC by accident after I became frustrated with a plugin I’d used before on other sites. A Google search on *alternative to … “ took me to this plugin that, at least for me, is a better solution.


I’m using the free version, which works well for my needs but there is a premium version if you need more functionality.



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Use quick edit on your WordPress post or page list to make fast changes to your posts.

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If you have read anything about online marketing, you’ve heard about a landing page. But what is a landing page and why do you need one?

Have you ever tried to look very hard at something and you squint to see it better? The reason it works is that when we squint, fewer light rays enter the eye. This is known as the pinhole effect and it works because it prevents unfocused light rays from entering the retina.

What does the pinhole effect have to do with marketing? In the same way you’re filtering out extraneous light rays, a landing page allows you to filter out distractions that may keep a reader from buying your product or service.

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More Resources


Social Media Marketing — How to Customize Your Posts for Each Network: https://www.youtube.com/watch?v=S105orTaPNA&t=30s


What is WordPress? https://www.youtube.com/watch?v=W9G4lNbfJag&t=11s


Why You Need a Brand Style Guide: https://www.youtube.com/watch?v=GSQlacCG3dY&t=1s

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A landing page is different from every other page on your website. It has one purpose: to persuade the reader to do what it is you want them to do. That may be buy a product, sign up for your email list, or request more information.

It’s completely focused on what’s called a conversion, which is when the reader follows through on the action you want them to perform.

For example, if you are trying to build an email list, you’ll offer a giveaway of some sort, maybe a guide or cheat sheet. You might run an ad or just have a signup form on your website that mentions your giveaway and contains copy that makes it sound irresistible. When the reader clicks on your ad, they are taken to a special page that is laser focused on your call to action (CTA), which is what you want them to do.

In our email list building example, a conversion would happen when a reader completes the form and confirms (if you have your email list set up for double opt-in) their interest in joining your list.

So we could say a landing page uses the pinhole effect to shut out distractions and focus your reader on the offer and encourage them to take action.

Timestamps:
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Get a Free Quote for a New Website 🖥 https://bethgsanders.com/wordpress-websites/
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A quick demonstration of the PublishPress plugin; an editorial calendar.

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In this video, I’ll show you how to start blogging the right way — how to choose the right platform, hosting, and domain name.

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More Resources


Blogging for Business — What to Write About: https://www.youtube.com/watch?v=4svFKEbX96g&list=PLysJ1P8iM3njSWo6mmAOhQADqhFk7ndag&index=1


12 Things to Do After You Write Your Blog Post: https://www.youtube.com/watch?v=QCD5bgw7C-0&list=PLysJ1P8iM3nhDUKhy5MkZDkDJZmtX-K5I&index=17


Basic WordPress: https://www.youtube.com/watch?v=TDwYp0eJkCY&list=PLysJ1P8iM3nhDUKhy5MkZDkDJZmtX-K5I&index=9


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If you want to start blogging, your first step is to decide what kind of blog you want. Whether your blog is strictly creative outlet that allow you to write about whatever you choose or a potential money maker, you’ll be better off in the long run if you start right.

The first step isn’t setting up a blog and dealing with web hosting — it’s deciding what you want to write about. Decide what topics you’ll cover and organize your thoughts around those.

Here are some blogging statistics from 99Firms.com:

— There are over 152 million blogs on the internet.
— A new blog post is published every 0.5 seconds.
— 77% of internet users read blogs regularly.


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Just a quick WordPress tip that shows you how to use the Better Click to Tweet Plugin to encourage your readers to share your content on Twitter.

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WordPress troubleshooting is an essential skill. Here are some tips to help you fix your site in case something goes wrong.

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More Resources


WordPress Performance for Regular Folks: https://www.youtube.com/watch?v=2eMER0dLx7Y


Build a Web Page with the Divi Theme: https://www.youtube.com/watch?v=ol1WYvJ2gbI&t=2s&__s=xxxxxxx


WordPress Block Editor: https://www.youtube.com/watch?v=tBcXx5OaAv8&t=8s


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WordPress is an excellent platform on which to build a website. For new users, it’s often scary to make changes to the site for fear of causing a problem. That’s why it’s critical to understand WordPress troubleshooting so you don’t feel the urge to panic when something goes wrong.

Sometimes when something goes wrong, you’ll still have access to the admin area, but there may be times when you don’t, so I’ll cover both situations.

Before we get started, let’s talk about one of the most important parts of maintenance of your site: backups. If you haven’t been backing up your site regularly, this experience will make a believer out of you. If you have, you’ll breathe a sign of relief.

I make changes and post new content frequently on my site, so I have daily backups. That way if something goes horribly wrong, I can easily recover the site. Before you begin troubleshooting, clear your browser cache and/or view your site in a private window.

If you have access to your admin area, you might want to install a maintenance plugin so you’re not showing your errors to the world. You’ll need FTP access and WordPress admin access (in the admin user role).



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A quick video on WordPress menus.

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