Are you using email marketing automation?
If not, you may be passing up an important timesaver. What if you could reach your customers based on their behavior and engagement? Wouldn’t you love to be able to reward your best customers with extra perks like discounts and early access to special sales?
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More Resources
How to Build an Email List: https://www.youtube.com/watch?v=vAQlMrj3k8Y&t=2s
Top 10 Email Marketing Strategy Mistakes I Hope You Don't Make: https://www.youtube.com/watch?v=HuJVsQNBjMA
9 Ways to Maximize Your Email Deliverability: https://www.youtube.com/watch?v=jg5uh09A3VY&t=12s
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Here are some excellent ways to use email marketing automation:
1. Welcome Sequence
The welcome sequence triggers automatically when someone joins your list. It first delivers your lead magnet — the free content you promised in exchange for the user’s email address.
OptinMonster found that “ … an automated welcome email series instead of a single welcome email can increase revenue by 13%.” A sequence is often a series of five or six emails sent a certain number of days apart. That’s set up when you add your sequence to your account.
Here are some excellent ways to use email marketing automation:
1. Welcome Sequence
The welcome sequence triggers automatically when someone joins your list. It first delivers your lead magnet — the free content you promised in exchange for the user’s email address.
OptinMonster found that “ … an automated welcome email series instead of a single welcome email can increase revenue by 13%.” A sequence is often a series of five or six emails sent a certain number of days apart. That’s set up when you add your sequence to your account.
For example, you may send the lead magnet link first, with an introduction to who you are and what you do. Your goal is to make the user feel valued and important as you help them understand how you can make their life easier.
Other emails can be focused on success stories, ways your product can be used, or aspirational photos that remind the user why they are interested in your product.
Here’s an excellent example by Peloton, who makes high-end interactive exercise equipment. I like this email because it shows the reader faces of their instructors, which adds a personal component, and the instructors, while they look fit and toned, look as if they could be your physically active co-worker or best friend.
welcome email series
And let’s be truthful, the instructor photos are aspirational; who doesn’t look at these folks and imagine themselves looking like that? Even if we’re not wiling to admit it …
Lead Nurturing
Depending on the type of product you sell, your customers may or may not be ready to buy immediately. Now that they have given you their email address, they are a warm lead, which means they have expressed interest in you, but perhaps aren’t quite to the credit card number phase.
Email marketing automation can help you nurture those users through the buying process. Especially with an expensive product like Peloton, it will probably take most purchasers a bit of time to get used to the idea of spending $2000 or so on a piece of fitness equipment.
Abandoned Cart
We’ve all gotten the e-commerce triggered email. That is, if you’ve ever left an item you were thinking about purchasing in your shopping cart. The subject lines are often “Did you forget?” or, “You left something behind.”
According to Drip, roughly 75% of all shopping carts are abandoned. That means only one in four customers complete the purchase. You can recover those sales before you even know the cart has been abandoned.
Smart marketers use thank you emails to, of course, thank the customer for buying, but also to show related products. If you just bought the top, you’ll never be more tempted to get the matching pants or jacket than right after you’ve purchased.
Read the entire post here: https://bethgsanders.com/email-marketing-automation-why-how/
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