Have you thought about starting a blog?
If you’re a small business, nonprofit, church, or other organization, chances are that, yes, yes, you should blog. Don’t worry, it’s really not as difficult as you think it is. I promise.
Three Reasons Blogging is Worth It
- Websites with blogs get dramatically more traffic than sites that do not include a blog. Google changes their algorithm (ranking factors) all the time, but the one constant is fresh, quality, relevant content.
- It’s the best way to establish yourself as an expert. Produce helpful content that solves your audience’s problems and they’ll recognize you as a credible source for useful information.
- You can build community and rapport with your audience — potential customers. People buy from and do business with those they know and trust.
How to Start a Blog
- Before you start writing, spend some time thinking about your audience. What questions do they ask? What are their needs? Put yourself in their shoes and think about what you’d want to read about if you were them.
- Brainstorm content ideas that relate to your business. For example, let’s say you own a garden store. Articles about how to select tools, new varieties of plants and flowers, and landscaping tips will make your readers happy.
- Decide who will generate the content. It’s best if the writing is done by someone who knows your products and your customers. They’ll understand your audience much better and write more naturally and easily.
- Establish an editorial calendar. Seasonal decorating ideas and articles will keep you in your customers’ mind even through the winter. Make a list of all holidays and events, and think about how you can help people who need ideas and don’t have the time or inclination to be as creative as you are.
- Remember … your blog is about your reader, not you. It’s not a place to sell your services — its purpose is to inform your customers, to solve their problems. If you do this effectively, the sales will likely follow. Absolutely no sales pitches.
Next time we’ll talk about blogging platforms: how to find the one that’s right for you, how to set it up and start posting content.