Should you use slang in business writing? The best answer is “it depends.” It depends on your audience, your brand, and other factors.
Slang and Jargon: Can You Use Them in Business Writing?
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Copywriting
Why You Need a Brand Style Guide
Do you use a brand style guide for your written content? If so, good for you. If not, I hope by the time you finish this post you’re convinced to consider it.
Great Marketing Needs Excellent Writing
=There is nothing more pervasive in the world of marketing than writing. Your business needs a unique writing voice that represents your brand.
Commonly Misused Words
24 Words to Watch Out For These are the most commonly misused words I see online. This post is a quick guide to the correct usage* of these words. Now more than ever, how we speak, write, and express ourselves online is crucial. Good writing can make the difference...
Grammar and Punctuation: Make a Great First Impression
You’ve just written a business report, blog post, news article, copy for your website or marketing piece, and you’re ready to hit Publish. But wait — are you sure your copy is error free? Every word you publish under your name or the name of your business...
Editing is Important — Use the Right Words
I've always thought it would be fun to be a technical consultant on a hit TV show. Most shows have advisors of some sort; they are the physicians, attorneys, computer experts, or other professionals who teach actors to correctly pronounce long, complicated...
Copywriting for Your Website — Remember the Words
How's your website? When you think about the answer to that question, you're probably thinking about the look, the design, and the colors. But what about the words? The best-designed website is a waste of time and money if your copy doesn't tell the reader about your...
How to Write: My 8 Secrets
I don't remember a time when I didn't love to write and wasn't obsessed with words. I've done crossword puzzles since childhood and have been known to read the dictionary. I'm a natural writer — by that I mean no one has ever formally taught me how to write, but...
Nine Commonly Misused Words
Just like other bad habits, it's easy to fall into sloppy or ill-informed patterns where words are concerned. The more we see an expression — correct or incorrect — the more it becomes burned into our brain. Here are nine words that are commonly misused. Momentarily •...