Copywriting
Copywriting is
… the process of writing persuasive marketing and promotional materials that motivate people to take some form of action, such as make a purchase, click on a link, donate to a cause, or schedule a consultation.
— American Writers & Artists Institute
Your copy (written words) can make or break you online. The most beautiful, modern website will fail without well-written, customer-centered copy that helps your reader understand why you are the solution to their needs.
Every business has a story and your story inspires your prospects and customers and builds loyalty and trust. Once your readers know that you understand and empathize with their needs, they’ll be drawn to you and your goods or services. I’ll help you tell your story in a way that attracts your ideal customer.
Your unique qualities set you apart from your competition. We’ll brainstorm about how to best meet the needs of your readers.
I can write copy for the following:
- Newsletters.
- Email marketing.
- Your website.
- Marketing materials.
- Special publications, such as white papers, guides, instruction, and more.