If you’re serious about social media marketing, you’ll want to customize your posts for each social network. Here are tips on how to do it.
Social Media Marketing
Social Media Mistakes That Can Hurt Your Business
Social media mistakes can hurt your business. Unmonitored automation, unwise hashtag campaigns and spammy direct messages can tank you.
How I Curate Content for Social Media
How to curate content for social media. How to discover and share valuable articles on social media and tips for organizing your content.
Social Media Listening: Why and How
Social media listening,often called ethical eavesdropping, involves listening to and monitoring online what social media users say about you.
How to Do Hashtag Research on Instagram, Twitter, and LinkedIn
How to do hashtag research to broaden your reach on Instagram, Twitter, and LinkedIn. Find new accounts to follow and get found online.
Crisis Social Media: How to Weather an Online Storm
How do you prepare to use social media in a crisis?
It’s crucial to have your crisis social media strategy in mind and on paper before the crisis comes.
Instagram Marketing with Planoly
Instagram marketing is an essential piece of most small business marketing plans. Used by one billion users each month, Instagram is not just for teenagers and selfies. According to a user survey, 60 percent of Instagram users say they discover new products on...
Social Media Images with Canva
One of my favorite tools for social media images is Canva. Although I’m a regular user of the Adobe Creative Suite, Canva is my go-to for quick and easy social media images. You can use Canva free of charge, although they do offer a Pro plan that offers some great...
Social Media Success: What Small Business Can Learn From Big Brands
Do You Manage Social Media for Small Business? If you manage social media for small business, you know that social media and the Web continue to be important for small organizations, freelancers, and entrepreneurs; in fact, more so than ever. Your website and online...
Twitter: How to Live Tweet an Event
Have you ever wished you could attend a conference or event, but just couldn't make it? Are you on Twitter? If so, you might be thankful for someone who lives tweets the event. Or you might be annoyed if it's an event you have no interest in. Either way, you'll see...
Social Media, Tornadoes, and Sirens
I admit I'm particularly freaky about thunderstorms, and when the tornado sirens go off, my blood pressure tends to rise precipitously as the barometric pressure falls. I was raised in Jonesboro, Arkansas in the 1960s and `70s. That was during the time that CB radios...