Email Marketing

Email Marketing: The 7 Deadly Sins

Email Marketing: The 7 Deadly Sins

Don't Be Spammy. Don’t add people to your list who have not expressly opted in. There are laws that govern this, and the salient point of these laws is that you must have an explicit opt-in to your list. The read must know what they are signing up for and what they...

Email Marketing for Small Business

Email Marketing for Small Business

Email marketing for small business is an excellent way to connect with your audience, whether you're looking for sales, prospects, or just staying front of mind. When you're invited into someone's inbox (and you should always be an invited guest), it's a personal,...

Dear Customer: You’re Fat and You Stink. Please Buy From Us.

Dear Customer: You’re Fat and You Stink. Please Buy From Us.

Email marketing can be an effective tool — sometimes. Anyone with an interest in email knows that a strong subject line is the key to getting your message opened. I’m not sure the subject line below is the best approach. Here’s how this recent email from AARP (Yeah, I...

You’re Out. 5 Reasons I Unsubbed From Your Email List

You’re Out. 5 Reasons I Unsubbed From Your Email List

I subscribe to a ton of email newsletters. I filter them into a folder in Gmail and read them when I have time. Most of them I find informative and get ideas for content and inspiration for projects. So I like them. But in the past few months, I've unsubscribed from...