If you sell products or services online or are building an email list you must have a landing page focused on a singular purpose, which is to increase sales and eliminate distraction for your reader.
Email Marketing for Small Business
Email marketing for small business is a critical piece of your marketing strategy. Here are 16 tips to help you do it better.
Email Marketing Automation: Why & How
Use mail marketing automation to save time and help you stay in touch with your customers without spending all your time at the computer.
How to Build an Email List
Add “build an email list” to your to-do items for customer retention. Email marketing has the highest ROI of any other channel.
Top 10 Email Marketing Strategy Mistakes I Hope You Don't Make
Your email marketing strategy is a critical piece of your overall marketing plan if you’re a small business or solopreneur. Combined with social media, content marketing, and your website, email marketing contributes to your online presence in a unique way.
9 Ways to Maximize Your Email Deliverability
No matter how beautifully written your email copy is, or how well you understand your list, your emails won’t help you if your readers never see them. Email deliverability is the process of ensuring your email messages reach the inbox of the recipient rather than the dreaded spam folder.
Email Personalization: Be Relevant
Two terms you'll hear a lot when you read about email marketing are email personalization and segmentation. What do they mean, what should you do with them, and how can they help you increase response to your email messages? I’m going to answer these questions in this...
Email Marketing: The 7 Deadly Sins
Don't Be Spammy. Don’t add people to your list who have not expressly opted in. There are laws that govern this, and the salient point of these laws is that you must have an explicit opt-in to your list. The read must know what they are signing up for and what they...
Dear Customer: You're Fat and You Stink. Please Buy From Us.
Email marketing can be an effective tool — sometimes. Anyone with an interest in email knows that a strong subject line is the key to getting your message opened. I’m not sure the subject line below is the best approach. Here’s how this recent email from AARP (Yeah, I...
You're Out. 5 Reasons I Unsubbed From Your Email List
I subscribe to a ton of email newsletters. I filter them into a folder in Gmail and read them when I have time. Most of them I find informative and get ideas for content and inspiration for projects. So I like them.But in the past few months, I've unsubscribed from...