How to repurpose content to reach new audiences and broaden your reach online. Make one idea work in many ways and you’ll maximize your time.
How I Repurpose Content
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Content Marketing
What is a Landing Page?
If you sell products or services online or are building an email list you must have a landing page focused on a singular purpose, which is to increase sales and eliminate distraction for your reader.
How to Start Blogging the Right Way
In this post, I’ll show you how to start blogging the right way — how to choose the right platform, hosting, and domain name.
Flipboard for Content Discovery and Sharing
If you haven’t used Flipboard, you’re missing out on a beautiful, useful and fun app. Discover and share new content quickly and easily.
How I Curate Content for Social Media
How to curate content for social media. How to discover and share valuable articles on social media and tips for organizing your content.
What is Content Marketing?
Content marketing is attracting customers with content written with them in mind, with the goal of solving specific problems.
Content marketing isn’t advertising; it’s customer service. You serve your customer by providing content that makes their lives easier.
12 Things to Do After You Write a Blog Post
When I sit down to write a blog post, I’ve got the hardest part out of the way — the idea. The rest of the process — the writing and finding the best images comes pretty easy to me. So easy that sometimes I’m tempted to click the Publish button a little prematurely. This post is a checklist of things to do before releasing your new blog post to the world.
Video Marketing with InShOt
Video marketing is a must for both online and brick-and-mortar small business. Are you using video and sharing regularly on social media?
It doesn’t have to be perfectly or slickly produced to be effective; in fact, sometimes a quick video shot on a smart phone is more real and relatable. If budget and the lack of professional video equipment and a studio are barriers for you, let’s break those down now.
Blogging for Business: What to Write About
How to Generate Blog Topics Your Readers Will Love If you're blogging for business, you know you need to write content on a consistent basis, but don’t we all get stumped from time to time? Sometimes it seems like the ideas just won’t come and if you’re on a deadline,...
Small Business Marketing: Tell a Story
If small business marketing is your job, you must learn to tell a compelling story. Stories bring your copy to life. They make the difference between boring copy and words that mean something to the reader. Here’s an illustration of the power of story. I’m a fan of...
Start a Blog From Scratch — An Easy Guide
How to Start a Blog From Scratch If you've read anything about online marketing in the past few years, you know that you need a blog. You need a blog to draw traffic to your website, to help your audience see your more personal and approachable side, and, of course,...
Keywords Aren't Just For SEO
If you spend time with a search engine optimization (SEO) expert, they'll tell you to come up with 10 - 15 marketing keywords that you want to be found for online. FYI, I know very little about SEO and I value my clients enough to refer them to a real expert if they...
Small Business Growth: 5 Lessons from Azalea Pruning
Small business growth is a bit like gardening. Sometimes you have to prune to stay healthy and flourish. Do you ever feel like work isn't fun anymore? The aftermath of the pruning When I first started freelancing, I felt the need to say yes to every opportunity....
Do I Need to Blog? Yes. Here's Why.
I get this question often from clients who don't think they have the time to write original content: Do I need to blog? My answer is nearly always the same: Yes. Yes, and yes. Why is Blogging So Important? Google. I'm really talking about all search engines here, but...
Feedly: Find and Share Great Content
An effective social media presence is wholly dependent on content. For most of us, it's a mix of original and shared content. The articles you share should be well written and helpful to others. But how do you find shareable, quality content? Enter Feedly. All you...
5 Ways to Make Your Audience Want to Sing
Marketing is a lot like attending a rock concert. Who's your favorite musician or band? Simon and Garfunkel get first place with me, but Billy Joel is definitely a close second. I first saw him in concert in the late 70s, when I was in college. He played at Arkansas...
3 Ways to Be Sure Your Audience Doesn’t Leave Hungry. Or Throw Up.
I hate asparagus. I know it’s a delicacy, it’s pretty and it’s expensive, but I just can’t stand it. I also hate duck. I’ve had it prepared both by a gourmet cook with a delicious sauce and in a spicy gumbo. Still, duck = yuck. Finally, at the risk of losing my...