Online reviews are a fact of business life. Like it or not, your customers are free to express themselves where it concerns your product or service. There’s little you can do to prevent negative reviews other […]
Yes, Instagram marketing can make it difficult to share your content, as, unlike other social platforms, you can’t post a link in an Instagram caption. Here’s how I get around this.
I set up a page called My Instalanding here on […]
Do You Manage Social Media for Small Business?If you manage social media for small business, you know that social media and the Web continue to be important for small organizations, freelancers, and entrepreneurs; in fact, more so than ever. Your website and online presence […]
If you're in the midst of a job search, do a social media audit. Check your Facebook, Twitter, YouTube, or other online profiles for content you wouldn’t want your grandmother or your pastor to see.
If you use Twitter for your business, you probably use a scheduling tool, such as Buffer. I’ve been a regular Buffer user for a few years, but hadn’t really taken advantage of the Power Scheduler, which allows the user to schedule the post multiple times.
This is especially important on Twitter, where everything moves so quickly […]
You've heard people talk about them, you see them on TV in the bottom corner of your favorite TV show. But what are hashtags? Should you care? If so, why? Yes, you should care. Here are two reasons:
Today I spoke to a great group of people at Workforce Investment Network’s (WIN) job club, a group of highly intelligent and qualified professionals who are currently in job transition. Finding a job isn’t easy these days, but a good understanding of social media can help.
We discussed ways to build a professional online presence […]
Have you ever wished you could attend a conference or event, but just couldn’t make it? Are you on Twitter?
If so, you might be thankful for someone who lives tweets the event. Or you might be annoyed if it’s an event you have no interest in.
Either […]
I give a lot of advice about online stuff like web content, writing and social media. And sometimes people even listen.
When I distill all the advice I’ve ever given about online behavior, it all comes down to common sense, which may have become something of […]
If the Internet were a giant chalkboard, these three things would be the fingernails.
Note: If you’re reading this, I’m sure you’re not doing any of these. But here’s your opportunity to forward this post to that friend who just might be and blame it on me. I […]
Interesting how time of day affects response on social media channels. This reminds us that social interaction — online and off — doesn’t necessarily confine itself to the nine-to-five schedule.
What’s your experience with timing?