How to Use Twitter, Part 4: Twitter Strategy and Execution

The fourth and last post in my How to Use Twitter series is about building a solid Twitter strategy. Let’s put it all together and get to work. If you haven’t read earlier posts in the series, here are the links. Part 1: Get StartedPart 2: How to TweetPart 3: Lists and Hashtags Twitter Strategy […]

How to Use Twitter, Part 3: Lists and Hashtags

This post will show you how to use Twitter lists and hashtags. I’ve referred briefly to these features in the previous posts in this series. Go read those now if you haven’t already. How to use Twitter, Part 1: Get StartedHow to Use Twitter, Part 2: How to Tweet How to Use Twitter Lists This […]

How to Use Twitter, Part 2: How to Tweet

This post is the second in my Twitter series that will go through April. If you haven’t read last week’s post, How to Use Twitter, Part 1: Get Started, go catch up now, then come back and read about how to tweet. Twitter was established as a microblogging platform, which means users post small, short […]

How to Use Twitter Part 1: Get Started

I frequently get asked how Twitter works. Despite the fact that most people know about it, many don’t understand it and find it intimidating. Twitter posts, or tweets, can include text, photos, videos, or GIFs. It’s easy enough to tweet, but tweeting well is a different story. This post is the first in a Twitter […]

Nonprofit Marketing: Social Media

Nonprofit Marketing Challenges Nonprofit marketing can be challenging with limited resources are limited and staff. Organizations must use every hour and dollar wisely — there is no room for waste or inefficiency — and that includes marketing. This article will help you understand social media as it relates to your mission and how to use […]

Online Reviews: How to Handle Them

Online Reviews Can Make or Break You Online reviews are a fact of business life. Like it or not, your customers are free to express themselves where it concerns your product or service. There’s little you can do to prevent negative reviews other than provide a level of service that discourages them. Even then, there’s […]

Instagram Marketing: Beat Instagram at the Link Game

Why Instagram Marketing Can Be Frustrating Yes, Instagram marketing can make it difficult to share your content, as, unlike other social platforms, you can’t post a link in an Instagram caption. Here’s how I get around this. I set up a page called My Instalanding here on my site. I’m used to doing landing pages […]

Social Media Success: What Small Business Can Learn From Big Brands

Do You Manage Social Media for Small Business? If you manage social media for small business, you know that social media and the Web continue to be important for small organizations, freelancers, and entrepreneurs; in fact, more so than ever. Your website and online presence can make or break you as they are many potential […]

Job Hunting? 6 Social Media Tips

If you’re in the midst of a job search, do a social media audit. Check your Facebook, Twitter, YouTube, or other online profiles for content you wouldn’t want your grandmother or your pastor to see.

The Seven Deadly Sins of Twitter

  You’re an egghead. If you don’t have an avatar, I’m going to pass, and so is everyone else with any degree of Twitter savvy. The only explanations for the egg are a) you just don’t care enough, b) you have no idea what you’re doing and aren’t willing to learn, c) you are a […]

What is a Hashtag?

You’ve heard people talk about them, you see them on TV in the bottom corner of your favorite TV show.

But what are hashtags? Should you care? If so, why?

Yes, you should care. Here are two reasons:

Twitter: How to Live Tweet an Event

Have you ever wished you could attend a conference or event, but just couldn’t make it? Are you on Twitter? If so, you might be thankful for someone who lives tweets the event. Or you might be annoyed if it’s an event you have no interest in. Either way, you’ll see live tweeting or live […]