Online Reviews: How to Handle Them

Online Reviews: How to Handle Them

Online Reviews Can Make or Break You Online reviews are a fact of business life. Like it or not, your customers are free to express themselves where it concerns your product or service. There’s little you can do to prevent negative reviews other than provide a...
The Seven Deadly Sins of Twitter

The Seven Deadly Sins of Twitter

  You’re an egghead. If you don’t have an avatar, I’m going to pass, and so is everyone else with any degree of Twitter savvy. The only explanations for the egg are a) you just don’t care enough, b) you have no idea what you’re doing and aren’t willing to learn,...
What is a Hashtag?

What is a Hashtag?

You’ve heard people talk about them, you see them on TV in the bottom corner of your favorite TV show.

But what are hashtags? Should you care? If so, why?

Yes, you should care. Here are two reasons:

Twitter: How to Live Tweet an Event

Twitter: How to Live Tweet an Event

Have you ever wished you could attend a conference or event, but just couldn’t make it? Are you on Twitter? If so, you might be thankful for someone who lives tweets the event. Or you might be annoyed if it’s an event you have no interest in. Either way,...
Social Media Common Sense: Uncommon

Social Media Common Sense: Uncommon

I give a lot of advice about online stuff like web content, writing and social media. And sometimes people even listen. When I distill all the advice I’ve ever given about online behavior, it all comes down to common sense, which may have become something of an...
Abercrombie & Fail?

Abercrombie & Fail?

If ever there were an epic social media fail, this is it. First, Abercrombie & Fitch’s CEO states that they don’t make clothes in sizes larger than 10 (for women; apparently men go all the way up to XL) because, well, I’ll let you read it for...