Instagram Marketing: Beat Instagram at the Link Game

By | 2017-09-06T23:49:08+00:00 September 7, 2017|Categories: Blog, Marketing|Tags: , , , , , , , , |

Why Instagram Marketing Can Be Frustrating Yes, Instagram marketing can make it difficult to share your content, as, unlike other social platforms, you can't post a link in an Instagram caption. Here's how I get around this. I set up a page called My Instalanding here on my site. I'm used to doing landing pages [...]

Social Media Success: What Small Business Can Learn From Big Brands

By | 2017-03-26T18:21:10+00:00 November 28, 2016|Categories: Blog|Tags: , , , |

Social media and the Web continue to be important for small organizations, freelancers, and entrepreneurs; in fact, more so than ever. Your website and online presence can make or break you as they are many potential customers' first impression of you and your business. We can learn a lot from large brands, most of whom [...]

Twitter Tip: Buffer Power Scheduler

By | 2017-05-23T20:19:05+00:00 June 13, 2016|Categories: Blog|Tags: , |

If you use Twitter for your business, you probably use a scheduling tool, such as Buffer. I've been a regular Buffer user for a few years, but hadn't really taken advantage of the Power Scheduler, which allows the user to schedule the post multiple times. This is especially important on Twitter, where everything moves so [...]

The Seven Deadly Sins of Twitter

By | 2017-05-23T20:21:54+00:00 September 2, 2015|Categories: Blog|Tags: |

You’re an egghead. If you don’t have an avatar, I’m going to pass, and so is everyone else with any degree of Twitter savvy. The only explanations for the egg are a) you just don’t care enough, b) you have no idea what you’re doing and aren’t willing to learn, c) you are a nefarious [...]

Finding a Job: Package Yourself for Success

By | 2017-05-23T20:24:25+00:00 December 1, 2014|Categories: Blog, Marketing|Tags: , , , , , , |

Today I spoke to a great group of people at Workforce Investment Network's (WIN) job club, a group of highly intelligent and qualified professionals who are currently in job transition. Finding a job isn't easy these days, but a good understanding of social media can help. We discussed ways to build a professional online presence [...]

Twitter: How to Live Tweet an Event

By | 2016-08-05T14:06:06+00:00 June 8, 2013|Categories: Blog|Tags: , |

Have you ever wished you could attend a conference or event, but just couldn't make it? Are you on Twitter? If so, you might be thankful for someone who lives tweets the event. Or you might be annoyed if it's an event you have no interest in. Either way, you'll see live tweeting or live [...]

Social Media Common Sense: Uncommon

By | 2016-05-28T06:08:38+00:00 May 29, 2013|Categories: Blog|Tags: |

I give a lot of advice about online stuff like web content, writing and social media. And sometimes people even listen. When I distill all the advice I've ever given about online behavior, it all comes down to common sense, which may have become something of an oxymoron. For example: I'd have certainly advised Abercrombie [...]

Abercrombie & Fail?

By | 2016-06-27T18:32:56+00:00 May 10, 2013|Categories: Blog, Marketing|Tags: , |

If ever there were an epic social media fail, this is it. First, Abercrombie & Fitch's CEO states that they don't make clothes in sizes larger than 10 (for women; apparently men go all the way up to XL) because, well, I'll let you read it for yourself, if you haven't already: “In every school [...]

Social Media Revolution

By | 2016-03-20T23:02:01+00:00 April 14, 2013|Categories: Blog|Tags: , |

Three years ago this video by Erik Qualman stunned and surprised many who didn't yet understand the power and prevalence of social media:   Here's the fourth version, produced a more recently. Not as surprising, but still eye opening.

Where Are Our Manners?

By | 2016-07-27T19:21:27+00:00 April 11, 2013|Categories: Blog, Marketing|Tags: , |

It's no secret I love social media. Facebook, Twitter, Foursquare, Google Plus, LinkedIn, Instagram ... if it's not Pinterest, chances are I'm there. I have friends who are dear to me that I've never met in real life (IRL on the Internet), but talk to regularly and enjoy as much as my IRL friends. I [...]

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