Instagram Marketing with Planoly

Instagram marketing is an essential piece of most small business marketing plans. Used by one billion users each month, Instagram is not just for teenagers and selfies. According to a user survey, 60 percent of Instagram users say they discover new products on Instagram. More than 200 million users visit at least one business profile […]

Social Media Images with Canva

One of my favorite tools for social media images is Canva. Although I’m a regular user of the Adobe Creative Suite, Canva is my go-to for quick and easy social media images. You can use Canva free of charge, although they do offer a Pro plan that offers some great features. Content you post online […]

How to Use Twitter, Part 3: Lists and Hashtags

how to use twitter

This post will show you how to use Twitter lists and hashtags. I’ve referred briefly to these features in the previous posts in this series. Go read those now if you haven’t already. How to use Twitter, Part 1: Get StartedHow to Use Twitter, Part 2: How to Tweet How to Use Twitter Lists This […]

How to Use Twitter Part 1: Get Started

learn twiter

I frequently get asked how Twitter works. Despite the fact that most people know about it, many don’t understand it and find it intimidating. Twitter posts, or tweets, can include text, photos, videos, or GIFs. It’s easy enough to tweet, but tweeting well is a different story. This post is the first in a Twitter […]

Small Business Social Media: How to Schedule Posts with Buffer

small business social media consultant

Buffer: My Favorite Scheduling Tool for Small Business Social Media For a small business, social media is a critical piece of your marketing strategy that requires time, effort, and resources. It doesn’t stop with posting — an effective social media program includes time budgeted to create conversation and engage on each social network. To make […]

Instagram Video: IGTV and What to Do With It

Instagram video newcomer IGTV has just been released and is waiting for your content. I tried it out a few minutes ago on my personal account (because my friends will forgive me for looking foolish if need be). I haven’t spent much time on the platform watching videos yet, but I’m also not normally a […]

Online Reviews: How to Handle Them

online reviews

Online Reviews Can Make or Break You Online reviews are a fact of business life. Like it or not, your customers are free to express themselves where it concerns your product or service. There’s little you can do to prevent negative reviews other than provide a level of service that discourages them. Even then, there’s […]

Instagram Marketing: Beat Instagram at the Link Game

instagram marketing

Why Instagram Marketing Can Be Frustrating Yes, Instagram marketing can make it difficult to share your content, as, unlike other social platforms, you can’t post a link in an Instagram caption. Here’s how I get around this. I set up a page called My Instalanding here on my site. I’m used to doing landing pages […]

Keywords Aren't Just For SEO

marketing keywords

If you spend time with a search engine optimization (SEO) expert, they’ll tell you to come up with 10 – 15 marketing keywords that you want to be found for online. FYI, I know very little about SEO and I value my clients enough to refer them to a real expert if they need these […]

How to Understand Your Customers and Increase Sales

marketing avatar

If you’d like to increase sales, I have an exercise for you. I want you to begin to define your avatar(s). You may have more than one, in fact, you probably will. Wait – what’s an avatar? You may also have heard them referred to as personas. Same thing. You are putting yourself in the […]

Social Media Success: What Small Business Can Learn From Big Brands

Do You Manage Social Media for Small Business? If you manage social media for small business, you know that social media and the Web continue to be important for small organizations, freelancers, and entrepreneurs; in fact, more so than ever. Your website and online presence can make or break you as they are many potential […]