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Instagram Marketing with Planoly

Instagram Marketing with Planoly

Instagram marketing is an essential piece of most small business marketing plans. Used by one billion users each month, Instagram is not just for teenagers and selfies. According to a user survey, 60 percent of Instagram users say they discover new products on...
Social Media Images with Canva

Social Media Images with Canva

One of my favorite tools for social media images is Canva. Although I’m a regular user of the Adobe Creative Suite, Canva is my go-to for quick and easy social media images. You can use Canva free of charge, although they do offer a Pro plan that offers some great...
Online Reviews: How to Handle Them

Online Reviews: How to Handle Them

Online Reviews Can Make or Break You Online reviews are a fact of business life. Like it or not, your customers are free to express themselves where it concerns your product or service. There’s little you can do to prevent negative reviews other than provide a...
Keywords Aren't Just For SEO

Keywords Aren't Just For SEO

If you spend time with a search engine optimization (SEO) expert, they’ll tell you to come up with 10 – 15 marketing keywords that you want to be found for online. FYI, I know very little about SEO and I value my clients enough to refer them to a real...
Feedly: Find and Share Great Content

Feedly: Find and Share Great Content

An effective social media presence is wholly dependent on content. For most of us, it’s a mix of original and shared content. The articles you share should be well written and helpful to others. But how do you find shareable, quality content? Enter Feedly. All...
How to Do the Internet in Style

How to Do the Internet in Style

The other day I outed myself on Instagram. As I do have a bit of pride, it took some guts for me to do it, and some might say it would have been better left unseen. I might agree, except that there’s a point. In my own defense (and I realize I need one), I have...
20 Tips that Make Public Speaking Fun

20 Tips that Make Public Speaking Fun

I’m no Steve Jobs, but I’ve spoken at quite a few conferences and events, so I thought I’d share a few tips that help me avoid making a fool of myself. Here are 20 things I’ve learned about the art of public speaking. Organize your research....
Social Media, Tornadoes, and Sirens

Social Media, Tornadoes, and Sirens

I admit I’m particularly freaky about thunderstorms, and when the tornado sirens go off, my blood pressure tends to rise precipitously as the barometric pressure falls. I was raised in Jonesboro, Arkansas in the 1960s and `70s. That was during the time that CB...

Where Are Our Manners?

It’s no secret I love social media. Facebook, Twitter, Foursquare, Google Plus, LinkedIn, Instagram … if it’s not Pinterest, chances are I’m there. I have friends who are dear to me that I’ve never met in real life (IRL on the Internet),...
5 Ways to Make Your Audience Want to Sing

5 Ways to Make Your Audience Want to Sing

Marketing is a lot like attending a rock concert. Who’s your favorite musician or band? Simon and Garfunkel get first place with me, but Billy Joel is definitely a close second. I first saw him in concert in the late 70s, when I was in college. He played at...