Online Reviews: How to Handle Them

Online Reviews: How to Handle Them

Online Reviews Can Make or Break You Online reviews are a fact of business life. Like it or not, your customers are free to express themselves where it concerns your product or service. There’s little you can do to prevent negative reviews other than provide a...
Keywords Aren’t Just For SEO

Keywords Aren’t Just For SEO

If you spend time with a search engine optimization (SEO) expert, they’ll tell you to come up with 10 – 15 marketing keywords that you want to be found for online. FYI, I know very little about SEO and I value my clients enough to refer them to a real...
Streaming Video is the New Black

Streaming Video is the New Black

Streaming video is not a fad; it’s here to stay, and rightfully so. Whether you’re broadcasting an awesome concert or doing a quick tutorial, it’s a great way to connect with your audience in a more tangible way than the written word. While Meerkat...
Feedly: Find and Share Great Content

Feedly: Find and Share Great Content

An effective social media presence is wholly dependent on content. For most of us, it’s a mix of original and shared content. The articles you share should be well written and helpful to others. But how do you find shareable, quality content? Enter Feedly. All...
Use Meetup to Get Connected

Use Meetup to Get Connected

If you’re looking for ways to learn new things and meet new people, try Meetup.com. Set up a free account and add your interests and Meetup will let you know when new groups are started or existing groups meet. Group organizers join and pay a small fee to have a virtual meeting place for group events.

How to Do the Internet in Style

How to Do the Internet in Style

The other day I outed myself on Instagram. As I do have a bit of pride, it took some guts for me to do it, and some might say it would have been better left unseen. I might agree, except that there’s a point. In my own defense (and I realize I need one), I have...