3 Business Lessons From Water Skiing
Anyone can hold the helm when the sea is calm. — Publilius Syrus This quote reminds me of my younger days — I loved water skiing and wasn’t half bad. My siblings and I had our own slalom ski, which was bright blue with rainbow graphics. You should know that getting up on a slalom […]
Dear Customer: You're Fat and You Stink. Please Buy From Us.
Email marketing can be an effective tool — sometimes. Anyone with an interest in email knows that a strong subject line is the key to getting your message opened. I’m not sure the subject line below is the best approach. Here’s how this recent email from AARP (Yeah, I know) looked in my inbox. I’ll […]