Anyone can hold the helm when the sea is calm. — Publilius Syrus This quote reminds me of my younger days — I loved water skiing and wasn’t half bad. My siblings and I had our own slalom ski, which was bright blue with rainbow graphics. You should know that...
Email marketing can be an effective tool — sometimes. Anyone with an interest in email knows that a strong subject line is the key to getting your message opened. I’m not sure the subject line below is the best approach. Here’s how this recent email from AARP (Yeah, I...
If ever there were an epic social media fail, this is it. First, Abercrombie & Fitch’s CEO states that they don’t make clothes in sizes larger than 10 (for women; apparently men go all the way up to XL) because, well, I’ll let you read it for...
