Your email marketing strategy is a critical piece of your overall marketing plan if you’re a small business or solopreneur. Combined with social media, content marketing, and your website, email marketing contributes to your online presence in a unique way.
Two terms you’ll hear a lot when you read about email marketing are email personalization and segmentation. What do they mean, what should you do with them, and how can they help you increase response to your email messages? I’m going to answer these questions in this post to help you use email more effectively […]