Email Marketing Archives - Beth Gramling Sanders

Email Marketing Automation: Why & How

Use mail marketing automation to save time and help you stay in touch with your customers without spending all your time at the computer.

Email Personalization: Be Relevant

Blog, Marketing

Two terms you’ll hear a lot when you read about email marketing are email personalization and segmentation. What do they mean, what should you do with them, and how can they help you increase response to your email messages? I’m going to answer these questions...