Slang and Jargon: Can You Use Them in Business Writing?
Should you use slang in business writing? The best answer is “it depends.” It depends on your audience, your brand, and other factors.
Great Marketing Needs Excellent Writing
=There is nothing more pervasive in the world of marketing than writing. Your business needs a unique writing voice that represents your brand.
Grammar and Punctuation: Make a Great First Impression
You’ve just written a business report, blog post, news article, copy for your website or marketing piece, and you’re ready to hit Publish. But wait — are you sure your copy is error free? Every word you publish under your name or the name of your business represents you. That sentence may be your potential client’s or […]
How to Understand Your Customers and Increase Sales
If you’d like to increase sales, I have an exercise for you. I want you to begin to define your avatar(s). You may have more than one, in fact, you probably will. Wait – what’s an avatar? You may also have heard them referred to as personas. Same thing. You are putting yourself in the […]
Writing Tool: Expresso
Writing for the internet requires the ability to make a point quickly. Readers are busy and stressed, there is far too much noise online, and few of us have the time or inclination to read long blocks of text. [Tweet “The best online writing is tight, with no extraneous words, and important points stated clearly […]
Facebook: It's Copywriting
If you own a business, or work for a nonprofit or church, it’s likely you’re an administrator for at least one Facebook page. As it’s increasingly difficult for brands and organizations to get traction on Facebook without paying for ads, it’s more important than ever to use your time on the platform in an effective […]