Writing Tool: Expresso

Writing Tool: Expresso

Writing for the internet requires the ability to make a point quickly. Readers are busy and stressed, there is far too much noise online, and few of us have the time or inclination to read long blocks of text. [Tweet “The best online writing is tight, with no...
Facebook: It’s Copywriting

Facebook: It’s Copywriting

If you own a business, or work for a nonprofit or church, it’s likely you’re an administrator for at least one Facebook page. As it’s increasingly difficult for brands and organizations to get traction on Facebook without paying for ads, it’s...