Social media is no longer an option; it’s a necessity in today’s online world. It helps you promote your content, but, most importantly allows you to build relationships online.

As you answer questions, provide resources, and sometimes just chat with prospects, you build relationships that enhance your reputation and boost your reputation as an expert and a resource.

I’ve been active on social media since 2007, only a year after Twitter came into existence. Since then I’ve guest taught social media at a local community college, spoken at numerous local and regional conferences, and led social media programs for nonprofits, small businesses and solopreneurs.

Social media management is a critical piece of any marketing program. It’s not a nice-to-have, it’s a necessity. Hubspot estimates that 71 percent of your potential customers are more likely to purchase based on social media referrals.

Here’s how I can help you with social media:

• A winning strategy that helps you build business relationships on social media.
• Content that makes you a thought leader in your niche and attracts engagement.
• Management of your social media on Twitter, Facebook, LinkedIn, YouTube, and Instagram.
• Solid advice on which platforms will give you the highest ROI.
• Coaching for you and your staff.

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