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How to Understand Your Customers and Increase Sales

Jun 12, 2017 | Marketing, Small Business

If you'd like to increase sales, I have an exercise for you. I want you to begin to define your avatar(s). You may have more than one, in fact, you probably will. Wait - what’s an avatar? You may also have heard them referred to as personas. Same thing. You are...

Small Business Growth: 5 Lessons from Azalea Pruning

May 24, 2017 | Blog, Small Business

Small business growth is a bit like gardening. Sometimes you have to prune to stay healthy and flourish. Do you ever feel like work isn't fun anymore? When I first started freelancing, I felt the need to say yes to every opportunity. Refusing potential work felt...

Do I Need to Blog? Yes. Here’s Why.

Mar 28, 2017 | Blog, Small Business

I get this question often from clients who don't think they have the time to write original content: Do I need to blog? My answer is nearly always the same: Yes. Yes, and yes. Why is Blogging So Important? Google. I'm really talking about all search engines here, but...