Last week I had occasion to search a fairly large number of websites for vital information. All I needed was a street address. Not only were the street addresses not easy to find on many of the sites, they were buried two or three pages deep and, on a couple of sites, nonexistent.

These were not online-only organizations; they were churches. Which led me to wonder — if your address isn’t clearly visible and obvious on your site, how on earth do you expect people to find you? If you’re wondering why you don’t have as many new visitors, it might be something to think about.

Even if you’re not selling products, most of these elements can be adapted for your site.

How would you incorporate “conversions” into a nonprofit site?