These statistics on blogging are hard to believe, but they’ve been widely cited from reliable sources. I always advise the nonprofits and small businesses I work with to blog for this reason.

The benefits are obvious, so why doesn’t everyone have a blog?

I think it’s far more intimidating that it has to be.

I see three barriers to entry:

  1. Lack of funds for design, setup and maintenance
  2. Intimidation: It seems overwhelming to add writing posts to the to-do list.
  3. Perceived lack of content • You probably have far more content than you realize.

The Inbound Marketing Process Infographic

The Inbound Marketing Process Infographic

Do you blog? If not, what’s holding you back?

Take a look at the above numbers, then reconsider.

Like this post? Get posts via email.

Enter your email address.

Get a Free Ebook: 9 Mistakes That Can Tank You on Social Media

You can't afford to mess up on social media — your potential customers and clients are watching. Let me help you avoid embarrassing mistakes that hurt your online reputation.

You have Successfully Subscribed!

%d bloggers like this: