These statistics on blogging are hard to believe, but they’ve been widely cited from reliable sources. I always advise the nonprofits and small businesses I work with to blog for this reason.
The benefits are obvious, so why doesn’t everyone have a blog?
I think it’s far more intimidating that it has to be.
I see three barriers to entry:
- Lack of funds for design, setup and maintenance
- Intimidation: It seems overwhelming to add writing posts to the to-do list.
- Perceived lack of content • You probably have far more content than you realize.
The Inbound Marketing Process Infographic
Do you blog? If not, what’s holding you back?
Take a look at the above numbers, then reconsider.