You Gotta Blog. Here’s Why.

You Gotta Blog. Here’s Why.

By | 2016-07-27T19:19:13+00:00 February 20, 2012|Categories: Blog, Marketing, Social Media|Tags: , , |

These statistics on blogging are hard to believe, but they’ve been widely cited from reliable sources. I always advise the nonprofits and small businesses I work with to blog for this reason.

The benefits are obvious, so why doesn’t everyone have a blog?

I think it’s far more intimidating that it has to be.

I see three barriers to entry:

  1. Lack of funds for design, setup and maintenance
  2. Intimidation: It seems overwhelming to add writing posts to the to-do list.
  3. Perceived lack of content • You probably have far more content than you realize.

The Inbound Marketing Process Infographic

The Inbound Marketing Process Infographic

Do you blog? If not, what’s holding you back?

Take a look at the above numbers, then reconsider.

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