Google is Rude. Don’t Be Like Google.

Recently I decided to try to monetize my YouTube channel. While I'm working on building it up, my YouTube channel is still very small, but something is better than nothing, right? For some reason, my AdSense account (which is necessary to monetize YouTube) had been...

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Writing Tool: Expresso

Writing for the internet requires the ability to make a point quickly. Readers are busy and stressed, there is far too much noise online, and few of us have the time or inclination to read long blocks of text. [Tweet "The best online writing is tight, with no...

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Editing is Important — Use the Right Words

I've always thought it would be fun to be a technical consultant on a hit TV show. Most shows have advisors of some sort; they are the physicians, attorneys, computer experts, or other professionals who teach actors to correctly pronounce long, complicated technical...

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Facebook: It’s Copywriting

If you own a business, or work for a nonprofit or church, it's likely you're an administrator for at least one Facebook page. As it's increasingly difficult for brands and organizations to get traction on Facebook without paying for ads, it's more important than ever...

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Display Ads: 3 Quick Copywriting Tips

The other day I was stopped at an intersection behind this truck, with nothing to look at except a plate of yummy Memphis barbecue. I realized that this bit of display advertising and copywriting is an excellent example of how to do it right. The message at the top is...

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How to Write: My 8 Secrets

I don't remember a time when I didn't love to write and wasn't obsessed with words. I've done crossword puzzles since childhood and have been known to read the dictionary. I'm a natural writer — by that I mean no one has ever formally taught me how to write, but it's...

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Everyone Needs an Editor — I’m Here to Help

I'm fed up. It's fingernails-on-the-chalkboard irritating. I've discussed this issue adnosium.* I can hardly bare* it. This just doesn't peak* my interest at all. These are all errors I've seen on blogs whose writers should know better. They aren't junior high school...

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Get a Free Ebook: 9 Mistakes That Can Tank You on Social Media

You can't afford to mess up on social media — your potential customers and clients are watching. Let me help you avoid embarrassing mistakes that hurt your online reputation.

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