Who I Am

Who I Am 2017-10-20T18:58:42+00:00

As an online strategist, writer, and coach, I teach small businesses, nonprofits, and entrepreneurs how to establish and manage a compelling online presence and use technology for productivity and fun.

Although I was raised in Jonesboro, Arkansas, I’ve been a Memphian since 1981 and love this crazy place. It’s home to internationally-acclaimed BBQ, the Mighty Mississippi River, Elvis, The Peabody Hotel, and the most hellish summers on Earth. Memphis boasts an active tech community, and an increasingly fertile entrepreneurial environment, both of which I’ve been a part.

2015_headshotI started using social media around 2006. My first tweet was published on June 12, 2007, only two weeks before my oldest daughter and I camped for 12 hours at the Apple Store to purchase the original iPhone. These events marked the beginning of a passion for social media, and relationships formed that year have led me to a career that I owe almost entirely to Twitter.

An inveterate beta tester and early adopter, I love new technology, and still remember the thrill of reading email on my phone for the first time — and the utter despair as I dropped it in the toilet three weeks after purchase (Apple replaced it).

In August 2009 I founded Memphis’ WordPress user group, and led it until March 2016, when I stepped down to devote more time to my business. In 2010, I was a member of the inaugural cohort of SeedHatchery, a mentorship-driven seed stage investment program. Since 2008, I’ve helped organize and been a speaker at numerous local conferences, from the inaugural BarCamp Memphis to TechCamp in 2013.

As a part of the greater Memphis community, in 2013 I served on the Junior League of Memphis Sustainer Council as a social media advisor, and have been involved with GiveCamp Memphis, which provides free technology help for area nonprofits, since its inception. In 2008 I helped establish the social media presence for my church, Christ Methodist. For nearly 10 years I was the primary voice of Christ United Methodist Church on social media channels and I still manage the (newly-redesigned) blog and frequently advise church leadership regarding technology and online strategy.

I’m a lifelong St. Louis Cardinal baseball fan, lover of all things Apple, The New York Times crossword puzzle afficionado, and am known widely for my disdain for a misplaced apostrophe.

My husband, Jim, and I have been married since 1986 and are enjoying the empty nest much more than we ever thought possible.


Featured on national blog for MileIQ mobile app

Daily News Memphis Standout profile • July 7, 2012

Quoted in an article in The Commercial Appeal about social media and the church.