Who I Am
Author | Speaker | Marketer
I’m author of Online Success: 7 Steps to a Powerful Internet Presence, published in 2018, based on 14 years of marketing consulting with other authors, bloggers, freelance professionals, small business owners, and church and nonprofit leaders. Most of my clients have been small organizations who do not have the resources to build a marketing department, yet are smart enough to realize they need help with their online presence. I’ve gathered the questions I’ve been most often asked through the year into an easy-to-read practical guide to building and growing a business online.
Social Media: I Started Early
I started using social media around 2006. My first tweet was published on June 12, 2007, only two weeks before my oldest daughter and I camped for 12 hours at the Apple Store to purchase the original iPhone. These events marked the beginning of a passion for social media, and relationships formed that year have led me to a career that I owe almost entirely to Twitter.
An inveterate beta tester and early adopter, I love new technology, and still remember the thrill of reading email on my phone for the first time — and the utter despair as I dropped it in the toilet three weeks after purchase (Apple replaced it).
As an online marketing strategist and coach, I teach small businesses, nonprofits, and entrepreneurs how to establish and manage a compelling online presence and use technology for productivity and fun. I also design and build WordPress websites for clients. Here are some of the sites I’ve built.
In August 2009 I founded Memphis’ WordPress user group, and led it until March 2016, when I stepped down to devote more time to my business. In 2010, I was a member of the inaugural cohort of SeedHatchery (now StartCo), a mentorship-driven seed stage investment program. Since 2008, I’ve helped organize and been a speaker at numerous local conferences, including the inaugural BarCamp Memphis held that year.
As a part of the greater Memphis community, in 2013 I served on the Junior League of Memphis sustainer council as a social media advisor, and have been involved with GiveCamp Memphis, which provides free technology help for area nonprofits, since its inception.
Other Potentially Interesting Stuff
I’m a lifelong St. Louis Cardinal baseball fan, lover of all things Apple, The New York Times crossword puzzle afficionado, and am known widely for my disdain for a misplaced apostrophe.
Although I was raised in Jonesboro, Arkansas, I’ve been a Memphian since 1981 and love this crazy place. It’s home to internationally-acclaimed BBQ, the Mighty Mississippi River, Elvis, The Redbirds (AAA baseball), many excellent restaurants, The Peabody Hotel, not enough snow, and the most hellish summers on Earth. Memphis boasts an active tech community, and an increasingly fertile entrepreneurial environment, both of which I’ve been a part.
My husband, Jim, and I have been married since 1986 and have two daughters, one son-in-law, and two (rescue) fur children. Charlie, 9, is a Beagle/German Shepherd mix, who steals and eats entire loaves of bread from the kitchen counters, and Layla, 8, is a Chihuahua/Rat Terrier mix, who never comes when we call her but is a good enough snuggler to make up for it.
Quoted in expert roundups on Social Aider blog:
50 strategies by experts to increase your Social Media followers in 2018
65+ social media experts share their favorite social network for growing an audience