Should our small business/church/ministry/nonprofit tweet? Why?

You might think …
It’s stupid. How does what I had for lunch today enhance my business or ministry?

Why would anyone want to know what I had for lunch?

The answer to the last question is, they probably don’t. Or maybe they do …

Consider a typical day in the office. Do you ever stop for a brief chat with a co-worker in the hall? Talk about the latest cute thing their grandchild did, the local college basketball team or … maybe even what they had for lunch? If you’ve ever had one of these conversations, you’ve done the IRL (in real life) version of Twitter. We all have these moments — they are not by design strictly task-oriented, but that doesn’t mean they lack value. The spark for many a relationship is ignited in the small talk where persons discover common interests. Twitter is no different.

So how do I use it?

Imagine yourself at a cocktail party. Have you ever been the person penned into a corner by a boor who prattles endlessly about him/herself and will not stop talking? What is the boor trying to accomplish? He’s trying to be heard. She has a message to get out, a story to tell or something she wants you to buy. So next thing you know, you’re backed into a corner, forced to listen to every detail of something you have no interest in, while the motormouth shows no interest in you.

Don’t be the motormouth. Like real-life relationships, it’s about interaction.
The two-way kind. Begin by listening. Monitoring. Do a hashtag search for your name and see what people are saying. Listen before you leap.

After you’ve listened for a while, jump in. First, contribute. Offer something. Information, a helpful link or just retweet and recognize someone else.

But — jump in the right way. If you’re a Seinfeld fan, you know the term level jumping. Don’t be a level jumper. If you’re not acquainted with Jerry, Elaine, George and Kramer, look at it this way: You don’t meet someone, shake their hand, then ask them to help you move. It takes a long-term buildup of trust and relationship before you’re to that level of friendship.

Like the cocktail party, you may spend a few minutes (or 140 characters) making a contact that will be mutually beneficial in the long run. Or you may exchange an @ reply or two and move on. Take the time to build the trust before you ask for the order. It’s worth it to forge new relationships built on trust.


Get my free social media checklist to help you grow your business online.
Give it a try, you can unsubscribe anytime.
%d bloggers like this: