Blogging for businessThis Friday, September 17, I’ll be speaking at the district conference of the Northeast Arkansas Advertising Federation. My breakout session, called When is a Website Not Enough? Now., is a talk on blogging for business. I’m looking forward to the chance to connect with some great folks from my home state and I love to talk about blogging.

We’ll discuss:

  • How to make sense of blogs and blogging
    • Blogging basics
    • RSS Feeds
    • Static vs. dynamic content
  • How to make it happen
    • Preparation
    • Content strategy
    • Search engine optimization (SEO)
  • How to engage your readers
    • Comments and commenting
  • How to measure your success
  • Caveats and Pitfalls

I won’t give away details of the talk, but watch for a post and a link to the slide deck next week.

After my sessions, I’ll head to Birmingham for WordCamp Birmingham, an all-day WordPress geekfest about which I’m more excited than a person has a right to be.

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