The Power of the Blog: Blogging 101 for Business and Nonprofit

Blogging for businessThis Friday, September 17, I’ll be speaking at the district conference of the Northeast Arkansas Advertising Federation. My breakout session, called When is a Website Not Enough? Now., is a talk on blogging for business. I’m looking forward to the chance to connect with some great folks from my home state and I love to talk about blogging.

We’ll discuss:

  • How to make sense of blogs and blogging
    • Blogging basics
    • RSS Feeds
    • Static vs. dynamic content
  • How to make it happen
    • Preparation
    • Content strategy
    • Search engine optimization (SEO)
  • How to engage your readers
    • Comments and commenting
  • How to measure your success
  • Caveats and Pitfalls

I won’t give away details of the talk, but watch for a post and a link to the slide deck next week.

After my sessions, I’ll head to Birmingham for WordCamp Birmingham, an all-day WordPress geekfest about which I’m more excited than a person has a right to be.

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