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Here’s Some Social Media Reading
Social Media Success: What Small Business Can Learn From Big Brands
Social media and the Web continue to be important for small organizations, freelancers, and entrepreneurs; in fact, more so than ever. Your website and online presence can make or break you as they are many potential customers' first impression of you and your...
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How to Add a Facebook Widget to Your WordPress Site: Video
Facebook page engagement is an increasingly tough assignment; as Facebook continues to tweak their algorithms, the changes generally make it more difficult for brands to get their posts seen. It's important to be sure your website visitors know how to connect with...
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Job Hunting? 6 Social Media Tips
If you’re in the midst of a job search, do a social media audit. Check your Facebook, Twitter, YouTube, or other online profiles for content you wouldn’t want your grandmother or your pastor to see.
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Twitter Tip: Buffer Power Scheduler
If you use Twitter for your business, you probably use a scheduling tool, such as Buffer. I've been a regular Buffer user for a few years, but hadn't really taken advantage of the Power Scheduler, which allows the user to schedule the post multiple times. This is...
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How I Curate Content for Social Media
In this video I share my social media workflow. If you're active on social media, you're probably posted at least some curated content; either that or you're superhuman and can write enough content on your own. I use three online tools, Feedly, Pocket, and Buffer to...
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Snapchat: Where It’s At
If you have teenage or young adult children or grandchildren, you’ve likely at least heard about Snapchat. With more than 100 million users, it’s the fastest-growing social network, which means you need to know about it. Snapchat is becoming increasingly...
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Resolve to Learn These 10 Basic Tech Skills in 2016
If you're making resolutions (and who isn't?), add these basic tech skills to your list. They'll be quick to learn and will enhance your productivity. Take advantage of your email signature. Don’t miss the opportunity to reinforce your branding every time you send an...
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Streaming Video is the New Black
Streaming video is not a fad; it's here to stay, and rightfully so. Whether you're broadcasting an awesome concert or doing a quick tutorial, it's a great way to connect with your audience in a more tangible way than the written word. While Meerkat was the first on...
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Why You Must Not Fall for the Facebook Hoax
Another day, another Facebook hoax. Or so it seems. It struck again yesterday. As of September 26th , 2015 at 01:16 a.m. Eastern standard time, I do not give Facebook or any entities associated with Facebook permission to use my pictures, etc. ... At the same time,...
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The Seven Deadly Sins of Twitter
You’re an egghead. If you don’t have an avatar, I’m going to pass, and so is everyone else with any degree of Twitter savvy. The only explanations for the egg are a) you just don’t care enough, b) you have no idea what you’re doing and aren’t willing to learn, c) you...
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Periscope: Social Media in Real Time
Have you used Periscope? It’s a relatively new app that lets you “broadcast” (their term) what’s going on in your world. It’s real time, and your followers can indicate that they like your video by touching the screen, which produces tiny hearts that flow up from the bottom of the screen.
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Feedly: Find and Share Great Content
An effective social media presence is wholly dependent on content. For most of us, it's a mix of original and shared content. The articles you share should be well written and helpful to others. But how do you find shareable, quality content? Enter Feedly. All you...
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