Tag: Website

My Favorite WordPress Plugins

wordpress plugin

This is a list of WordPress plugins I use on every site I build clients and for my own sites, and some additional plugin tips.

What is WordPress?

what is wordpress

What is WordPress? It’s a content management system that allows you to control your website. This post explores the basics of WordPress.

WordPress Users: Know (a Little) HTML

WordPress HTML

If You Use WordPress, it Doesn’t Hurt to Know HTML WordPress users, I’m not trying to turn you into a coding ninja nerd — but I do want to show you that there are times it’s just simpler if you know a little bit of the language that runs the internet. The letters HTML stand […]

Websites: What You Need to Know

Websites: The Basics Websites are as necessary to your business as a phone number, whether you’re brick and mortar or exclusively online. WordPress is the best solution for a small business website, as it allows you to retain control over your site and make changes as you wish without hiring a developer. Here are the […]

Keywords Aren't Just For SEO

marketing keywords

If you spend time with a search engine optimization (SEO) expert, they’ll tell you to come up with 10 – 15 marketing keywords that you want to be found for online. FYI, I know very little about SEO and I value my clients enough to refer them to a real expert if they need these […]

How to Understand Your Customers and Increase Sales

marketing avatar

If you’d like to increase sales, I have an exercise for you. I want you to begin to define your avatar(s). You may have more than one, in fact, you probably will. Wait – what’s an avatar? You may also have heard them referred to as personas. Same thing. You are putting yourself in the […]

Do I Need to Blog? Yes. Here's Why.

do i need to blog?

I get this question often from clients who don’t think they have the time to write original content: Do I need to blog? My answer is nearly always the same: Yes. Yes, and yes. Why is Blogging So Important? Google. I’m really talking about all search engines here, but for practical purposes, Google. According to […]

The Top 10 WordPress Questions My Clients Ask

WordPress questions

I work with WordPress a lot. I design and build websites for clients and coach them on how to edit and add content to their sites. As I work with users of many different levels of experience, I take note of their WordPress questions, as it’s hard for me to see it from a beginner’s perspective. […]

Copywriting for Your Website — Remember the Words

How’s your website? When you think about the answer to that question, you’re probably thinking about the look, the design, and the colors. But what about the words? The best-designed website is a waste of time and money if your copy doesn’t tell the reader about your unique selling proposition (USP) and how it fits […]