WordPress Social Media Plugin: Social Warfare

WordPress plugin

If you’re looking for the best WordPress social media sharing plugin, try Social Warfare. It’s the plugin I’ve used for the past year or so and it’s easy to use and effective.

Social Media Listening: Why and How

social media listening

Social media listening,often called ethical eavesdropping, involves listening to and monitoring online what social media users say about you.

Instagram Marketing with Planoly

Instagram marketing is an essential piece of most small business marketing plans. Used by one billion users each month, Instagram is not just for teenagers and selfies. According to a user survey, 60 percent of Instagram users say they discover new products on Instagram. More than 200 million users visit at least one business profile […]

Social Media Images with Canva

One of my favorite tools for social media images is Canva. Although I’m a regular user of the Adobe Creative Suite, Canva is my go-to for quick and easy social media images. You can use Canva free of charge, although they do offer a Pro plan that offers some great features. Content you post online […]

How to Use Twitter, Part 4: Twitter Strategy and Execution

twitter strategy

The fourth and last post in my How to Use Twitter series is about building a solid Twitter strategy. Let’s put it all together and get to work. If you haven’t read earlier posts in the series, here are the links. Part 1: Get StartedPart 2: How to TweetPart 3: Lists and Hashtags Twitter Strategy […]

How to Use Twitter, Part 2: How to Tweet

how to tweet

This post is the second in my Twitter series that will go through April. If you haven’t read last week’s post, How to Use Twitter, Part 1: Get Started, go catch up now, then come back and read about how to tweet. Twitter was established as a microblogging platform, which means users post small, short […]

Small Business Social Media: How to Schedule Posts with Buffer

small business social media consultant

Buffer: My Favorite Scheduling Tool for Small Business Social Media For a small business, social media is a critical piece of your marketing strategy that requires time, effort, and resources. It doesn’t stop with posting — an effective social media program includes time budgeted to create conversation and engage on each social network. To make […]