Social Media Marketing: How to Customize Your Posts for Each Network
If you’re serious about social media marketing, you’ll want to customize your posts for each social network. Here are tips on how to do it.
Social Media Mistakes That Can Hurt Your Business
Social media mistakes can hurt your business. Unmonitored automation, unwise hashtag campaigns and spammy direct messages can tank you.
How I Curate Content for Social Media
How to curate content for social media. How to discover and share valuable articles on social media and tips for organizing your content.
Instagram Reels: What You Need to Know
Have you checked out TikTok? If not, take a look, then open Instagram and visit Instagram Reels, Instagram’s answer to TikTok.
Yes, You Can Use Instagram for Business
Should you use Instagram for business? Your answer may be different than you think. Many professional service business do well on Instagram.
Social Media Listening: Why and How
Social media listening,often called ethical eavesdropping, involves listening to and monitoring online what social media users say about you.
How to Do Hashtag Research on Instagram, Twitter, and LinkedIn
How to do hashtag research to broaden your reach on Instagram, Twitter, and LinkedIn. Find new accounts to follow and get found online.
Crisis Social Media: How to Weather an Online Storm
How do you prepare to use social media in a crisis?
It’s crucial to have your crisis social media strategy in mind and on paper before the crisis comes.
Instagram Marketing with Planoly
Instagram marketing is an essential piece of most small business marketing plans. Used by one billion users each month, Instagram is not just for teenagers and selfies. According to a user survey, 60 percent of Instagram users say they discover new products on Instagram. More than 200 million users visit at least one business profile […]
Social Media Images with Canva
One of my favorite tools for social media images is Canva. Although I’m a regular user of the Adobe Creative Suite, Canva is my go-to for quick and easy social media images. You can use Canva free of charge, although they do offer a Pro plan that offers some great features. Content you post online […]
How to Use Twitter, Part 4: Twitter Strategy and Execution
The fourth and last post in my How to Use Twitter series is about building a solid Twitter strategy. Let’s put it all together and get to work. If you haven’t read earlier posts in the series, here are the links. Part 1: Get StartedPart 2: How to TweetPart 3: Lists and Hashtags Twitter Strategy […]
How to Use Twitter, Part 3: Lists and Hashtags
This post will show you how to use Twitter lists and hashtags. I’ve referred briefly to these features in the previous posts in this series. Go read those now if you haven’t already. How to use Twitter, Part 1: Get StartedHow to Use Twitter, Part 2: How to Tweet How to Use Twitter Lists This […]