Social Media Listening: Why and How

social media listening

Social media listening,often called ethical eavesdropping, involves listening to and monitoring online what social media users say about you.

Instagram Marketing with Planoly

Instagram marketing is an essential piece of most small business marketing plans. Used by one billion users each month, Instagram is not just for teenagers and selfies. According to a user survey, 60 percent of Instagram users say they discover new products on Instagram. More than 200 million users visit at least one business profile […]

Social Media Images with Canva

One of my favorite tools for social media images is Canva. Although I’m a regular user of the Adobe Creative Suite, Canva is my go-to for quick and easy social media images. You can use Canva free of charge, although they do offer a Pro plan that offers some great features. Content you post online […]

How to Use Twitter, Part 4: Twitter Strategy and Execution

twitter strategy

The fourth and last post in my How to Use Twitter series is about building a solid Twitter strategy. Let’s put it all together and get to work. If you haven’t read earlier posts in the series, here are the links. Part 1: Get StartedPart 2: How to TweetPart 3: Lists and Hashtags Twitter Strategy […]

How to Use Twitter, Part 3: Lists and Hashtags

how to use twitter

This post will show you how to use Twitter lists and hashtags. I’ve referred briefly to these features in the previous posts in this series. Go read those now if you haven’t already. How to use Twitter, Part 1: Get StartedHow to Use Twitter, Part 2: How to Tweet How to Use Twitter Lists This […]