How to Build an Email List

build an email list

Add “build an email list” to your to-do items for customer retention. Email marketing has the highest ROI of any other channel.

What is Content Marketing?

Content marketing is attracting customers with content written with them in mind, with the goal of solving specific problems.

Content marketing isn’t advertising; it’s customer service. You serve your customer by providing content that makes their lives easier.

Best Apps for Small Business: Bear

best apps for small business

The best apps for small business are easy to use, lightweight, and affordable. I love trying new apps that make me more productive and Bear is one of my new favorites. I heard about it several weeks ago. It’s similar in some ways to one of my perennial favorites, Evernote. Bear is both a writing […]

Email Personalization: Be Relevant

personalize email marketing

Two terms you’ll hear a lot when you read about email marketing are email personalization and segmentation. What do they mean, what should you do with them, and how can they help you increase response to your email messages? I’m going to answer these questions in this post to help you use email more effectively […]

7 Small Business Holiday Marketing Tips

small business holiday marketing

According to Crowdspring, the holiday months drive 30 percent more revenue for e-commerce businesses than other months. Brick-and-mortar sellers also enjoy increased consumer spending during November and December. Don’t miss the opportunity to capitalize on this built-in boost. Here are seven small business holiday marketing tips to help you get it together before the season. […]

How to Understand Your Customers and Increase Sales

marketing avatar

If you’d like to increase sales, I have an exercise for you. I want you to begin to define your avatar(s). You may have more than one, in fact, you probably will. Wait – what’s an avatar? You may also have heard them referred to as personas. Same thing. You are putting yourself in the […]