Small Business

Instagram Marketing: Beat Instagram at the Link Game

By | 2017-09-06T23:49:08+00:00 September 7, 2017|Categories: Blog, Marketing|Tags: , , , , , , , , |

Why Instagram Marketing Can Be Frustrating Yes, Instagram marketing can make it difficult to share your content, as, unlike other social platforms, you can't post a link in an Instagram caption. Here's how I get around this. I set up a page called My Instalanding here on my site. I'm used to doing landing pages [...]

Grammar and Punctuation: Make a Great First Impression

By | 2017-08-19T16:48:29+00:00 August 21, 2017|Categories: Blog, Writing|Tags: , , , , , |

You’ve just written a business report, blog post, news article, copy for your website or marketing piece, and you’re ready to hit Publish. But wait — are you sure your copy is error free? Every word you publish under your name or the name of your business represents you. That sentence may be your potential client’s or employer’s [...]

Small Business Growth: 5 Lessons from Azalea Pruning

By | 2017-05-24T14:56:06+00:00 May 24, 2017|Categories: Blog|Tags: , , , |

Our lovely (but overgrown) azaleas Small business growth is a bit like gardening. Sometimes you have to prune to stay healthy and flourish. Do you ever feel like work isn't fun anymore? When I first started freelancing, I felt the need to say yes to every opportunity. Refusing potential work felt risky and unwise, and I [...]

Do I Need to Blog? Yes. Here’s Why.

By | 2017-03-28T19:21:52+00:00 March 28, 2017|Categories: Blog|Tags: , , , , , , |

I get this question often from clients who don't think they have the time to write original content: Do I need to blog? My answer is nearly always the same: Yes. Yes, and yes. Why is Blogging So Important? Google. I'm really talking about all search engines here, but for practical purposes, Google. According to [...]

Use Google Calendar to Keep Life & Work Organized

By | 2017-03-26T18:20:57+00:00 December 3, 2016|Categories: Blog|Tags: , , , , , |

Google Calendar is an essential productivity app that keeps you on top of events and tasks in work and life. In this video I'll show you how to use the app to keep track of personal and business appointments, set up reminders so you don't forget important tasks and events, and get calendars from other [...]

Google is Rude. Don’t Be Like Google.

By | 2017-03-26T18:22:28+00:00 August 27, 2016|Categories: Blog, Writing|Tags: , , , |

Recently I decided to try to monetize my YouTube channel. While I'm working on building it up, my YouTube channel is still very small, but something is better than nothing, right? For some reason, my AdSense account (which is necessary to monetize YouTube) had been disapproved, and there was an email Google had sent in [...]

How Content Marketing Really Works [Infographic]

By | 2017-03-26T18:23:33+00:00 August 1, 2016|Categories: Blog, Marketing|Tags: , , |

If you do content marketing, chances are you'll recognize this pattern. Embed This Infographic Share this Image On Your Site </p> <p><strong>Please include attribution to bethgsanders.com with this graphic.</strong></p> <p><a href='how-content-marketing-really-works-infographic'><img src='https://bethgsanders.com/wp-content/uploads/2016/07/content-marketing-infographic.png' alt='How Content Marketing Works Infographic' width='1000px' border='0' /></a></p> <p>

Evernote: My 7 Favorite Features

By | 2017-03-26T18:23:46+00:00 July 28, 2016|Categories: Blog|Tags: , , , |

Yup, this is another post about my favorite application, Evernote. I've been using the app since it was new on the market in 2008. The first presentation I ever gave in public was on Evernote at the Memphis Social Expedition Breakfast in September 2009. By then, Evernote was already my electronic brain. Here's that presentation, [...]

Email Marketing — What You Need to Know

By | 2017-06-27T16:03:24+00:00 June 27, 2016|Categories: Blog, Marketing|Tags: , , , , , , |

Email marketing is one of the best ways to connect with your audience, whether you're looking for sales, donations, or prospects, or just staying front of mind. When you're invited into someone's inbox (and you should always be an invited guest), it's a personal, one-on-one connection. At the moment they are looking at your message, [...]

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