Small Business Archives - Beth Gramling Sanders

Email Marketing for Small Business

Email marketing for small business is a critical piece of your marketing strategy. Here are 16 tips to help you do it better.

Finding the right WordPress theme can be an exhausting process. Here are 12 tips to help you make a wise theme decision.

What is WordPress? It’s a content management system that allows you to control your website. This post explores the basics of WordPress.

Should you use slang in business writing? The best answer is “it depends.” It depends on your audience, your brand, and other factors.

Social media mistakes can hurt your business. Unmonitored automation, unwise hashtag campaigns and spammy direct messages can tank you.

Use mail marketing automation to save time and help you stay in touch with your customers without spending all your time at the computer.

Use a cloud storage app like Dropbox to store files securely and conveniently. You’ll have your data no matter what happens to your computer.

How to use Evernote for work and personal organization. Never lose vital documents again when you store them in Evernote’s cloud.

Add “build an email list” to your to-do items for customer retention. Email marketing has the highest ROI of any other channel.

Social media listening,often called ethical eavesdropping, involves listening to and monitoring online what social media users say about you.