It’s time to start thinking about holiday marketing for your small business. In fact, if you’re just starting to plan your holiday marketing, you’re behind. According to Crowdspring, the holiday months drive 30 percent more revenue for e-commerce...
Email marketing for small business is an excellent way to connect with your audience, whether you’re looking for sales, prospects, or just staying front of mind. When you’re invited into someone’s inbox (and you should always be an invited guest),...
Instagram video newcomer IGTV has just been released and is waiting for your content. I tried it out a few minutes ago on my personal account (because my friends will forgive me for looking foolish if need be). I haven’t spent much time on the platform watching...
I noticed this morning I had a link in my email window to try the new Gmail interface. I’ve been reading about it for a couple of weeks, and, as always, I’m excited to try something new. Even though I don’t have the Snooze feature yet (I read...
Online Reviews Can Make or Break You Online reviews are a fact of business life. Like it or not, your customers are free to express themselves where it concerns your product or service. There’s little you can do to prevent negative reviews other than provide a...
How to Start a Blog From Scratch If you’ve read anything about online marketing in the past few years, you know that you need a blog. You need a blog to draw traffic to your website, to help your audience see your more personal and approachable side, and, of...
If You Use WordPress, it Doesn’t Hurt to Know HTML WordPress users, I’m not trying to turn you into a coding ninja nerd — but I do want to show you that there are times it’s just simpler if you know a little bit of the language that runs the...
Websites: The Basics Websites are as necessary to your business as a phone number, whether you’re brick and mortar or exclusively online. WordPress is the best solution for a small business website, as it allows you to retain control over your site and make...
Why Instagram Marketing Can Be Frustrating Yes, Instagram marketing can make it difficult to share your content, as, unlike other social platforms, you can’t post a link in an Instagram caption. Here’s how I get around this. I set up a page called My...
If you spend time with a search engine optimization (SEO) expert, they’ll tell you to come up with 10 – 15 marketing keywords that you want to be found for online. FYI, I know very little about SEO and I value my clients enough to refer them to a real...
