Email Marketing for Small Business

Email marketing for small business is a critical piece of your marketing strategy. Here are 16 tips to help you do it better.
How to Choose a WordPress Theme: 13 Tips

Finding the right WordPress theme can be an exhausting process. Here are 12 tips to help you make a wise theme decision.
What is WordPress?

What is WordPress? It’s a content management system that allows you to control your website. This post explores the basics of WordPress.
Slang and Jargon: Can You Use Them in Business Writing?

Should you use slang in business writing? The best answer is “it depends.” It depends on your audience, your brand, and other factors.
Social Media Mistakes That Can Hurt Your Business

Social media mistakes can hurt your business. Unmonitored automation, unwise hashtag campaigns and spammy direct messages can tank you.
Email Marketing Automation: Why & How

Use mail marketing automation to save time and help you stay in touch with your customers without spending all your time at the computer.
Cloud Storage: How to Store Files With Dropbox

Use a cloud storage app like Dropbox to store files securely and conveniently. You’ll have your data no matter what happens to your computer.
How to Use Evernote to Organize Everything

How to use Evernote for work and personal organization. Never lose vital documents again when you store them in Evernote’s cloud.
How to Build an Email List

Add “build an email list” to your to-do items for customer retention. Email marketing has the highest ROI of any other channel.
Social Media Listening: Why and How

Social media listening,often called ethical eavesdropping, involves listening to and monitoring online what social media users say about you.
Top 10 Email Marketing Strategy Mistakes I Hope You Don't Make

Your email marketing strategy is a critical piece of your overall marketing plan if you’re a small business or solopreneur. Combined with social media, content marketing, and your website, email marketing contributes to your online presence in a unique way.
Great Marketing Needs Excellent Writing

=There is nothing more pervasive in the world of marketing than writing. Your business needs a unique writing voice that represents your brand.