Email Marketing for Small Business
Email marketing for small business is a critical piece of your marketing strategy. Here are 16 tips to help you do it better.
How to Choose a WordPress Theme: 13 Tips
Finding the right WordPress theme can be an exhausting process. Here are 12 tips to help you make a wise theme decision.
What is WordPress?
What is WordPress? It’s a content management system that allows you to control your website. This post explores the basics of WordPress.
Slang and Jargon: Can You Use Them in Business Writing?
Should you use slang in business writing? The best answer is “it depends.” It depends on your audience, your brand, and other factors.
Social Media Mistakes That Can Hurt Your Business
Social media mistakes can hurt your business. Unmonitored automation, unwise hashtag campaigns and spammy direct messages can tank you.
Email Marketing Automation: Why & How
Use mail marketing automation to save time and help you stay in touch with your customers without spending all your time at the computer.
Cloud Storage: How to Store Files With Dropbox
Use a cloud storage app like Dropbox to store files securely and conveniently. You’ll have your data no matter what happens to your computer.
How to Use Evernote to Organize Everything
How to use Evernote for work and personal organization. Never lose vital documents again when you store them in Evernote’s cloud.
How to Build an Email List
Add “build an email list” to your to-do items for customer retention. Email marketing has the highest ROI of any other channel.
Social Media Listening: Why and How
Social media listening,often called ethical eavesdropping, involves listening to and monitoring online what social media users say about you.
Top 10 Email Marketing Strategy Mistakes I Hope You Don't Make
Your email marketing strategy is a critical piece of your overall marketing plan if you’re a small business or solopreneur. Combined with social media, content marketing, and your website, email marketing contributes to your online presence in a unique way.
Great Marketing Needs Excellent Writing
=There is nothing more pervasive in the world of marketing than writing. Your business needs a unique writing voice that represents your brand.
9 Ways to Maximize Your Email Deliverability
No matter how beautifully written your email copy is, or how well you understand your list, your emails won’t help you if your readers never see them. Email deliverability is the process of ensuring your email messages reach the inbox of the recipient rather than the dreaded spam folder.
Todoist: Organize Your Life and Work
My never-ending search for the perfect to-do app is somewhat of a running joke at our house. I’m currently using an app called Todoist, which is the closest I’ve come to perfect in a very long time, so I thought I’d share it here. I’ve always been a calendar nerd and...
Instagram Marketing with Planoly
Instagram marketing is an essential piece of most small business marketing plans. Used by one billion users each month, Instagram is not just for teenagers and selfies. According to a user survey, 60 percent of Instagram users say they discover new products on...
Commonly Misused Words
24 Words to Watch Out For These are the most commonly misused words I see online. This post is a quick guide to the correct usage* of these words. Now more than ever, how we speak, write, and express ourselves online is crucial. Good writing can make the difference...
Best Apps for Small Business: Bear
The best apps for small business are easy to use, lightweight, and affordable. I love trying new apps that make me more productive and Bear is one of my new favorites. I heard about it several weeks ago. It’s similar in some ways to one of my perennial favorites,...