What is WordPress? It’s a content management system that allows you to control your website. This post explores the basics of WordPress.
Should you use slang in business writing? The best answer is “it depends.” It depends on your audience, your brand, and other factors.
Social media mistakes can hurt your business. Unmonitored automation, unwise hashtag campaigns and spammy direct messages can tank you.
Use mail marketing automation to save time and help you stay in touch with your customers without spending all your time at the computer.
Do you use a brand style guide for your written content? If so, good for you. If not, I hope by the time you finish this post you’re convinced to consider it.
Add “build an email list” to your to-do items for customer retention. Email marketing has the highest ROI of any other channel.
Content marketing is attracting customers with content written with them in mind, with the goal of solving specific problems.
Content marketing isn’t advertising; it’s customer service. You serve your customer by providing content that makes their lives easier.
Social media listening,often called ethical eavesdropping, involves listening to and monitoring online what social media users say about you.
Your email marketing strategy is a critical piece of your overall marketing plan if you’re a small business or solopreneur. Combined with social media, content marketing, and your website, email marketing contributes to your online presence in a unique way.
No matter how beautifully written your email copy is, or how well you understand your list, your emails won’t help you if your readers never see them. Email deliverability is the process of ensuring your email messages reach the inbox of the recipient rather than the dreaded spam folder.