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What is Content Marketing?

What is Content Marketing?

Content marketing is attracting customers with content written with them in mind, with the goal of solving specific problems.

Content marketing isn’t advertising; it’s customer service. You serve your customer by providing content that makes their lives easier.

9 Ways to Maximize Your Email Deliverability

9 Ways to Maximize Your Email Deliverability

No matter how beautifully written your email copy is, or how well you understand your list, your emails won’t help you if your readers never see them. Email deliverability is the process of ensuring your email messages reach the inbox of the recipient rather than the dreaded spam folder.

Best Apps for Small Business: Bear

Best Apps for Small Business: Bear

The best apps for small business are easy to use, lightweight, and affordable. I love trying new apps that make me more productive and Bear is one of my new favorites. I heard about it several weeks ago. It’s similar in some ways to one of my perennial favorites,...
Email Personalization: Be Relevant

Email Personalization: Be Relevant

Two terms you’ll hear a lot when you read about email marketing are email personalization and segmentation. What do they mean, what should you do with them, and how can they help you increase response to your email messages? I’m going to answer these questions...