What is WordPress?
What is WordPress? It’s a content management system that allows you to control your website. This post explores the basics of WordPress.
Slang and Jargon: Can You Use Them in Business Writing?
Should you use slang in business writing? The best answer is “it depends.” It depends on your audience, your brand, and other factors.
Social Media Mistakes That Can Hurt Your Business
Social media mistakes can hurt your business. Unmonitored automation, unwise hashtag campaigns and spammy direct messages can tank you.
Email Marketing Automation: Why & How
Use mail marketing automation to save time and help you stay in touch with your customers without spending all your time at the computer.
Why You Need a Brand Style Guide
Do you use a brand style guide for your written content? If so, good for you. If not, I hope by the time you finish this post you’re convinced to consider it.
How to Build an Email List
Add “build an email list” to your to-do items for customer retention. Email marketing has the highest ROI of any other channel.
What is Content Marketing?
Content marketing is attracting customers with content written with them in mind, with the goal of solving specific problems.
Content marketing isn’t advertising; it’s customer service. You serve your customer by providing content that makes their lives easier.
Social Media Listening: Why and How
Social media listening,often called ethical eavesdropping, involves listening to and monitoring online what social media users say about you.
Top 10 Email Marketing Strategy Mistakes I Hope You Don't Make
Your email marketing strategy is a critical piece of your overall marketing plan if you’re a small business or solopreneur. Combined with social media, content marketing, and your website, email marketing contributes to your online presence in a unique way.
9 Ways to Maximize Your Email Deliverability
No matter how beautifully written your email copy is, or how well you understand your list, your emails won’t help you if your readers never see them. Email deliverability is the process of ensuring your email messages reach the inbox of the recipient rather than the dreaded spam folder.
Instagram Marketing with Planoly
Instagram marketing is an essential piece of most small business marketing plans. Used by one billion users each month, Instagram is not just for teenagers and selfies. According to a user survey, 60 percent of Instagram users say they discover new products on...
Best Apps for Small Business: Bear
The best apps for small business are easy to use, lightweight, and affordable. I love trying new apps that make me more productive and Bear is one of my new favorites. I heard about it several weeks ago. It’s similar in some ways to one of my perennial favorites,...