Should you use slang in business writing? The best answer is “it depends.” It depends on your audience, your brand, and other factors.
Content marketing is attracting customers with content written with them in mind, with the goal of solving specific problems.
Content marketing isn’t advertising; it’s customer service. You serve your customer by providing content that makes their lives easier.
Your email marketing strategy is a critical piece of your overall marketing plan if you’re a small business or solopreneur. Combined with social media, content marketing, and your website, email marketing contributes to your online presence in a unique way.
No matter how beautifully written your email copy is, or how well you understand your list, your emails won’t help you if your readers never see them. Email deliverability is the process of ensuring your email messages reach the inbox of the recipient rather than the dreaded spam folder.