Instagram Video: IGTV and What to Do With It
Instagram video newcomer IGTV has just been released and is waiting for your content. I tried it out a few minutes ago on my personal account (because my friends will forgive me for looking foolish if need be). I haven’t spent much time on the platform watching...
Websites: What You Need to Know
Websites: The Basics Websites are as necessary to your business as a phone number, whether you’re brick and mortar or exclusively online. WordPress is the best solution for a small business website, as it allows you to retain control over your site and make...
How to Choose a WordPress Theme: 12 Tips
Finding the right WordPress theme can be an exhausting process. Here are 12 tips to help you make a wise theme decision.
Snapchat: Where It’s At
If you have teenage or young adult children or grandchildren, you’ve likely at least heard about Snapchat. With more than 100 million users, it’s the fastest-growing social network, which means you need to know about it. Snapchat is becoming increasingly...
Great Business App: MileIQ
Get MileIQ — a free mobile app that helps you track your business mileage. It’s a free app and will track business mileage automatically using the GPS on your iPhone or Android device.
Periscope: Social Media in Real Time
Have you used Periscope? It’s a relatively new app that lets you “broadcast” (their term) what’s going on in your world. It’s real time, and your followers can indicate that they like your video by touching the screen, which produces tiny hearts that flow up from the bottom of the screen.
The Latest Technology — Through the Years
I’m a sucker for the technology, even when it’s analog. Here’s a look at the latest technology through the years. 1980s: DayTimer I was one of DayTimer’s best customers. It started in the mid-80s. It was the calendar/organizer I’d been...
Mobile Marketing Goodness: Chili’s
It’s easier than ever to use QR codes in marketing, but just because you can doesn’t mean you should. We recently ate at our local Chili’s and I was impressed with their mobile campaign. The takeaways: You can’t have just one. Multiple codes...
QR Code Ad: Two Out of Three Ain’t Bad
Last year, I wrote about the first QR code I ever saw in a print ad. As we in the U.S. become more familiar with these codes, advertisers are using them more effectively. For the most part. This one from Bed, Bath & Beyond is mostly awesome. In their circular,...