Email marketing is one of the best ways to connect with your audience, whether you're looking for sales, donations, or prospects, or just staying front of mind. When you're invited into someone's inbox (and you should always be an invited guest), it's a personal, one-on-one connection. At the moment they are looking at your message, [...]
If you have teenage or young adult children or grandchildren, you’ve likely at least heard about Snapchat. With more than 100 million users, it’s the fastest-growing social network, which means you need to know about it. Snapchat is becoming increasingly popular with brands and marketers, many of whom provide fresh visual content on a [...]
If you're making resolutions (and who isn't?), add these basic tech skills to your list. They'll be quick to learn and will enhance your productivity. Take advantage of your email signature. Don’t miss the opportunity to reinforce your branding every time you send an email. Things to include: Your website, social media profiles, short tagline [...]
Get MileIQ — a free mobile app that helps you track your business mileage. It's a free app and will track business mileage automatically using the GPS on your iPhone or Android device.
Have you used Periscope? It's a relatively new app that lets you "broadcast" (their term) what's going on in your world. It's real time, and your followers can indicate that they like your video by touching the screen, which produces tiny hearts that flow up from the bottom of the screen.
If you have kids or grandkids in high school or college, chances are they’ve heard of this mobile app. Yik Yak allows users to post anonymous statuses and search by location — so you’ll see posts from anyone in your area, about a one-and-a-half-mile radius. Be prepared if you’re going to play around with it — much [...]
Do you ever feel like there aren't enough hours in the day for all you need to do? Me too. That's why I'm interested in apps that increase my productivity and help me use my time wisely. I have a couple of requirements for go-to apps; they must: Be available on both desktop and mobile [...]
I'm a sucker for the technology, even when it's analog. Here's a look at the latest technology through the years. 1980s: DayTimer I was one of DayTimer's best customers. It started in the mid-80s. It was the calendar/organizer I'd been looking for all my life. I started with the pocket size, then progressed to a [...]
A week or so ago we took a weekend-long roadtrip to San Antonio. Now, that's quite a roadtrip for a weekend. It's a 12-hour drive, so we got on the road at 6:30 a.m. on Friday, drove all day, attended the Army All-American Bowl to see my amazing nephew perform the halftime show with the [...]
It's easier than ever to use QR codes in marketing, but just because you can doesn't mean you should. We recently ate at our local Chili's and I was impressed with their mobile campaign. Scan the code to learn more about Chili's sangria This 53-second video explains how the sangria is made [...]