Email Marketing for Small Business

Email Marketing for Small Business

Email marketing for small business is an excellent way to connect with your audience, whether you’re looking for sales, prospects, or just staying front of mind. When you’re invited into someone’s inbox (and you should always be an invited guest),...
Websites: What You Need to Know

Websites: What You Need to Know

Websites: The Basics Websites are as necessary to your business as a phone number, whether you’re brick and mortar or exclusively online. WordPress is the best solution for a small business website, as it allows you to retain control over your site and make...
Snapchat: Where It’s At

Snapchat: Where It’s At

  If you have teenage or young adult children or grandchildren, you’ve likely at least heard about Snapchat. With more than 100 million users, it’s the fastest-growing social network, which means you need to know about it. Snapchat is becoming increasingly...
Periscope: Social Media in Real Time

Periscope: Social Media in Real Time

Have you used Periscope? It’s a relatively new app that lets you “broadcast” (their term) what’s going on in your world. It’s real time, and your followers can indicate that they like your video by touching the screen, which produces tiny hearts that flow up from the bottom of the screen.

Mobile Marketing Goodness: Chili’s

Mobile Marketing Goodness: Chili’s

It’s easier than ever to use QR codes in marketing, but just because you can doesn’t mean you should. We recently ate at our local Chili’s and I was impressed with their mobile campaign. The takeaways: You can’t have just one. Multiple codes...