If you sell products or services online or are building an email list you must have a landing page focused on a singular purpose, which is to increase sales and eliminate distraction for your reader.
Do you use a brand style guide for your written content? If so, good for you. If not, I hope by the time you finish this post you’re convinced to consider it.
Don’t Be Spammy. Don’t add people to your list who have not expressly opted in. There are laws that govern this, and the salient point
Nonprofit Marketing Challenges Nonprofit marketing can be challenging with limited resources are limited and staff. Organizations must use every hour and dollar wisely — there