What is a Landing Page?
If you sell products or services online or are building an email list you must have a landing page focused on a singular purpose, which is to increase sales and eliminate distraction for your reader.
Why You Need a Brand Style Guide
Do you use a brand style guide for your written content? If so, good for you. If not, I hope by the time you finish this post you’re convinced to consider it.
Email Marketing: The 7 Deadly Sins
Don’t Be Spammy. Don’t add people to your list who have not expressly opted in. There are laws that govern this, and the salient point of these laws is that you must have an explicit opt-in to your list. The read must know what they are signing up for and what they will receive. Their […]
Nonprofit Marketing: Social Media
Nonprofit Marketing Challenges Nonprofit marketing can be challenging with limited resources are limited and staff. Organizations must use every hour and dollar wisely — there is no room for waste or inefficiency — and that includes marketing. This article will help you understand social media as it relates to your mission and how to use […]