Internet

posted on February 27, 2018January 7, 2019|Marketing Blog, WordPress

If You Use WordPress, it Doesn't Hurt to Know HTML WordPress users, I'm not trying to turn you into a coding ninja nerd — but I do want to show you that there are times it's just simpler if you know a little bit of the language that runs the internet. The letters HTML stand...

posted on February 13, 2018January 7, 2019|Marketing Blog

Websites: What You Need to Know

Websites: The Basics Websites are as necessary to your business as a phone number, whether you're brick and mortar or exclusively online. WordPress is the best solution for a small business website, as it allows you to retain control over your site and make changes as you wish without hiring a developer. Here are the...

posted on August 24, 2016January 7, 2019|Marketing Blog, WordPress

How to Create a WordPress Post: Video

This video shows you step by step how to create a WordPress post. In the course of my WordPress web design work, I spend a lot of time doing orientation and WordPress training for my clients. I always want to leave them feeling confident about owning their website — editing and adding content, adding images,...

posted on August 8, 2016January 7, 2019|Marketing Blog, WordPress

The Top 10 WordPress Questions My Clients Ask

I work with WordPress a lot. I design and build websites for clients and coach them on how to edit and add content to their sites. As I work with users of many different levels of experience, I take note of their WordPress questions, as it's hard for me to see it from a beginner's perspective....

posted on July 5, 2016January 7, 2019|Marketing Blog

Writing Tool: Expresso

Writing for the internet requires the ability to make a point quickly. Readers are busy and stressed, there is far too much noise online, and few of us have the time or inclination to read long blocks of text. [Tweet "The best online writing is tight, with no extraneous words, and important points stated clearly...

posted on March 30, 2016January 7, 2019|Marketing Blog, WordPress

How to Choose a WordPress Theme: 12 Tips

Finding the right WordPress theme can be an exhausting process. Here are 12 tips to help you make a wise theme decision.

posted on September 29, 2015January 7, 2019|Marketing Blog

Why You Must Not Fall for the Facebook Hoax

Another day, another Facebook hoax. Or so it seems. It struck again yesterday. As of September 26th , 2015 at 01:16 a.m. Eastern standard time, I do not give Facebook or any entities associated with Facebook permission to use my pictures, etc. ... At the same time, there was another hoax about Facebook charging to keep profiles...

posted on February 25, 2015December 22, 2018|Marketing Blog

Feedly: Find and Share Great Content

An effective social media presence is wholly dependent on content. For most of us, it's a mix of original and shared content. The articles you share should be well written and helpful to others. But how do you find shareable, quality content? Enter Feedly. All you have to do is identify a website that provides...

posted on December 1, 2014December 22, 2018|Marketing Blog

Finding a Job: Package Yourself for Success

Today I spoke to a great group of people at Workforce Investment Network's (WIN) job club, a group of highly intelligent and qualified professionals who are currently in job transition. Finding a job isn't easy these days, but a good understanding of social media can help. We discussed ways to build a professional online presence...

posted on December 13, 2013December 22, 2018|Marketing Blog

Copywriting for Your Website — Remember the Words

How's your website? When you think about the answer to that question, you're probably thinking about the look, the design, and the colors. But what about the words? The best-designed website is a waste of time and money if your copy doesn't tell the reader about your unique selling proposition (USP) and how it fits...