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Beth Gramling Sanders

Editing is Important — Use the Right Words

Editing is Important — Use the Right Words

Copywriting

I’ve always thought it would be fun to be a technical consultant on a hit TV show. Most shows have advisors of some sort; they are the physicians, attorneys, computer experts, or other professionals who teach actors to correctly pronounce long, complicated...
Copywriting for Your Website — Remember the Words

Copywriting for Your Website — Remember the Words

Copywriting

How’s your website? When you think about the answer to that question, you’re probably thinking about the look, the design, and the colors. But what about the words? The best-designed website is a waste of time and money if your copy doesn’t tell the...
Nine Commonly Misused Words

Nine Commonly Misused Words

Copywriting

Just like other bad habits, it’s easy to fall into sloppy or ill-informed patterns where words are concerned. The more we see an expression — correct or incorrect — the more it becomes burned into our brain. Here are nine words that are commonly misused....