Online Reviews: How to Handle Them

Online Reviews: How to Handle Them

Online Reviews Can Make or Break You Online reviews are a fact of business life. Like it or not, your customers are free to express themselves where it concerns your product or service. There’s little you can do to prevent negative reviews other than provide a...
Why You Must Not Fall for the Facebook Hoax

Why You Must Not Fall for the Facebook Hoax

Another day, another Facebook hoax. Or so it seems. It struck again yesterday. As of September 26th , 2015 at 01:16 a.m. Eastern standard time, I do not give Facebook or any entities associated with Facebook permission to use my pictures, etc. … At the same...
What is a Hashtag?

What is a Hashtag?

You’ve heard people talk about them, you see them on TV in the bottom corner of your favorite TV show.

But what are hashtags? Should you care? If so, why?

Yes, you should care. Here are two reasons:

Facebook: It’s Copywriting

Facebook: It’s Copywriting

If you own a business, or work for a nonprofit or church, it’s likely you’re an administrator for at least one Facebook page. As it’s increasingly difficult for brands and organizations to get traction on Facebook without paying for ads, it’s...