How to Build an Email List

build an email list

Add “build an email list” to your to-do items for customer retention. Email marketing has the highest ROI of any other channel.

Top 10 Email Marketing Strategy Mistakes I Hope You Don't Make

email marketing strategy

Your email marketing strategy is a critical piece of your overall marketing plan if you’re a small business or solopreneur. Combined with social media, content marketing, and your website, email marketing contributes to your online presence in a unique way.

9 Ways to Maximize Your Email Deliverability

email deliverability

No matter how beautifully written your email copy is, or how well you understand your list, your emails won’t help you if your readers never see them. Email deliverability is the process of ensuring your email messages reach the inbox of the recipient rather than the dreaded spam folder.

Email Personalization: Be Relevant

personalize email marketing

Two terms you’ll hear a lot when you read about email marketing are email personalization and segmentation. What do they mean, what should you do with them, and how can they help you increase response to your email messages? I’m going to answer these questions in this post to help you use email more effectively […]

Email Marketing: The 7 Deadly Sins

email marketing

Don’t Be Spammy. Don’t add people to your list who have not expressly opted in. There are laws that govern this, and the salient point of these laws is that you must have an explicit opt-in to your list. The read must know what they are signing up for and what they will receive. Their […]