Email Personalization: Be Relevant

Email Personalization: Be Relevant

Two terms you’ll hear a lot when you read about email marketing are email personalization and segmentation. What do they mean, what should you do with them, and how can they help you increase response to your email messages? I’m going to answer these questions...
Email Marketing: The 7 Deadly Sins

Email Marketing: The 7 Deadly Sins

Don’t Be Spammy. Don’t add people to your list who have not expressly opted in. There are laws that govern this, and the salient point of these laws is that you must have an explicit opt-in to your list. The read must know what they are signing up for and what...