Content Marketing, Social Media
How to repurpose content to reach new audiences and broaden your reach online. Make one idea work in many ways and you’ll maximize your time.
Content Marketing, Social Media
How to curate content for social media. How to discover and share valuable articles on social media and tips for organizing your content.
Content Marketing
Content marketing is attracting customers with content written with them in mind, with the goal of solving specific problems.
Content marketing isn’t advertising; it’s customer service. You serve your customer by providing content that makes their lives easier.
Content Marketing
When I sit down to write a blog post, I’ve got the hardest part out of the way — the idea. The rest of the process — the writing and finding the best images comes pretty easy to me. So easy that sometimes I’m tempted to click the Publish button a little prematurely. This post is a checklist of things to do before releasing your new blog post to the world.
Content Marketing, Writing
How to Generate Blog Topics Your Readers Will Love If you’re blogging for business, you know you need to write content on a consistent basis, but don’t we all get stumped from time to time? Sometimes it seems like the ideas just won’t come and if you’re on a...
Content Marketing, WordPress
How to Start a Blog From Scratch If you’ve read anything about online marketing in the past few years, you know that you need a blog. You need a blog to draw traffic to your website, to help your audience see your more personal and approachable side, and, of...
Content Marketing, Social Media
If you spend time with a search engine optimization (SEO) expert, they’ll tell you to come up with 10 – 15 marketing keywords that you want to be found for online. FYI, I know very little about SEO and I value my clients enough to refer them to a real...
Content Marketing, Writing
If you’d like to increase sales, I have an exercise for you. I want you to begin to define your avatar(s). You may have more than one, in fact, you probably will. Wait – what’s an avatar? You may also have heard them referred to as personas. Same thing....
Apps & Tools, Content Marketing
An effective social media presence is wholly dependent on content. For most of us, it’s a mix of original and shared content. The articles you share should be well written and helpful to others. But how do you find shareable, quality content? Enter Feedly. All...