Instagram video newcomer IGTV has just been released and is waiting for your content. I tried it out a few minutes ago on my personal account (because my friends will forgive me for looking foolish if need be). I haven’t spent much time on the platform watching videos yet, but I’m also not normally […]
If you’ve read anything about online marketing in the past few years, you know that you need a blog. You need a blog to draw traffic to your website, to help your audience see your more […]
Yes, Instagram marketing can make it difficult to share your content, as, unlike other social platforms, you can’t post a link in an Instagram caption. Here’s how I get around this.
I set up a page called My Instalanding here on […]
If you spend time with a search engine optimization (SEO) expert, they’ll tell you to come up with 10 – 15 marketing keywords that you want to be found for online. FYI, I know very little about SEO and I value my clients enough to […]
If you’d like to increase sales, I have an exercise for you.
I want you to begin to define your avatar(s). You may have more than one, in fact, you probably will. Wait – what’s an avatar?
You may also have heard them referred to as personas. […]
I get this question often from clients who don’t think they have the time to write original content: Do I need to blog? My answer is nearly always the same: Yes. Yes, and yes.
In this video I share my social media workflow. If you’re active on social media, you’re probably posted at least some curated content; either that or you’re superhuman and can write enough content on your own.
I use three online tools, Feedly, Pocket, and Buffer to discover, curate, and post the majority of my social media […]