Content Marketing

posted on June 26, 2018January 7, 2019|Marketing Blog

Instagram Video: IGTV and What to Do With It

Instagram video newcomer IGTV has just been released and is waiting for your content. I tried it out a few minutes ago on my personal account (because my friends will forgive me for looking foolish if need be). I haven’t spent much time on the platform watching videos yet, but I’m also not normally a...

posted on April 11, 2018January 7, 2019|Marketing Blog

Start a Blog From Scratch — An Easy Guide

How to Start a Blog From Scratch If you've read anything about online marketing in the past few years, you know that you need a blog. You need a blog to draw traffic to your website, to help your audience see your more personal and approachable side, and, of course, to help Google find your...

posted on September 7, 2017January 7, 2019|Marketing Blog

Instagram Marketing: Beat Instagram at the Link Game

Why Instagram Marketing Can Be Frustrating Yes, Instagram marketing can make it difficult to share your content, as, unlike other social platforms, you can't post a link in an Instagram caption. Here's how I get around this. I set up a page called My Instalanding here on my site. I'm used to doing landing pages...

posted on August 29, 2017January 7, 2019|Marketing Blog

Keywords Aren’t Just For SEO

If you spend time with a search engine optimization (SEO) expert, they'll tell you to come up with 10 - 15 marketing keywords that you want to be found for online. FYI, I know very little about SEO and I value my clients enough to refer them to a real expert if they need these...

posted on June 12, 2017January 7, 2019|Marketing Blog

How to Understand Your Customers and Increase Sales

If you'd like to increase sales, I have an exercise for you. I want you to begin to define your avatar(s). You may have more than one, in fact, you probably will. Wait - what’s an avatar? You may also have heard them referred to as personas. Same thing. You are putting yourself in the...

posted on March 28, 2017January 7, 2019|Marketing Blog

Do I Need to Blog? Yes. Here’s Why.

I get this question often from clients who don't think they have the time to write original content: Do I need to blog? My answer is nearly always the same: Yes. Yes, and yes. Why is Blogging So Important? Google. I'm really talking about all search engines here, but for practical purposes, Google. According to...

posted on May 23, 2016January 7, 2019|Marketing Blog

How I Curate Content for Social Media

In this video I share my social media workflow. If you're active on social media, you're probably posted at least some curated content; either that or you're superhuman and can write enough content on your own. I use three online tools, Feedly, Pocket, and Buffer to discover, curate, and post the majority of my social...