Content Marketing

Instagram Marketing: Beat Instagram at the Link Game

By | 2017-09-06T23:49:08+00:00 September 7, 2017|Categories: Blog, Marketing|Tags: , , , , , , , , |

Why Instagram Marketing Can Be Frustrating Yes, Instagram marketing can make it difficult to share your content, as, unlike other social platforms, you can't post a link in an Instagram caption. Here's how I get around this. I set up a page called My Instalanding here on my site. I'm used to doing landing pages [...]

How to Understand Your Customers and Increase Sales

By | 2017-07-18T22:57:53+00:00 June 12, 2017|Categories: Marketing|Tags: , , , , , , |

If you'd like to increase sales, I have an exercise for you. I want you to begin to define your avatar(s). You may have more than one, in fact, you probably will. Wait - what’s an avatar? You may also have heard them referred to as personas. Same thing. You are putting yourself in the [...]

Do I Need to Blog? Yes. Here’s Why.

By | 2017-03-28T19:21:52+00:00 March 28, 2017|Categories: Blog|Tags: , , , , , , |

I get this question often from clients who don't think they have the time to write original content: Do I need to blog? My answer is nearly always the same: Yes. Yes, and yes. Why is Blogging So Important? Google. I'm really talking about all search engines here, but for practical purposes, Google. According to [...]

How Content Marketing Really Works [Infographic]

By | 2017-03-26T18:23:33+00:00 August 1, 2016|Categories: Blog, Marketing|Tags: , , |

If you do content marketing, chances are you'll recognize this pattern. Embed This Infographic Share this Image On Your Site </p> <p><strong>Please include attribution to bethgsanders.com with this graphic.</strong></p> <p><a href='how-content-marketing-really-works-infographic'><img src='https://bethgsanders.com/wp-content/uploads/2016/07/content-marketing-infographic.png' alt='How Content Marketing Works Infographic' width='1000px' border='0' /></a></p> <p>

How I Curate Content for Social Media

By | 2017-06-27T16:06:37+00:00 May 23, 2016|Categories: Blog, Marketing|Tags: , , |

In this video I share my social media workflow. If you're active on social media, you're probably posted at least some curated content; either that or you're superhuman and can write enough content on your own. I use three online tools, Feedly, Pocket, and Buffer to discover, curate, and post the majority of my social [...]