Communications

Google is Rude. Don’t Be Like Google.

By | 2017-03-26T18:22:28+00:00 August 27, 2016|Categories: Blog, Writing|Tags: , , , |

Recently I decided to try to monetize my YouTube channel. While I'm working on building it up, my YouTube channel is still very small, but something is better than nothing, right? For some reason, my AdSense account (which is necessary to monetize YouTube) had been disapproved, and there was an email Google had sent in [...]

Email Marketing — What You Need to Know

By | 2017-06-27T16:03:24+00:00 June 27, 2016|Categories: Blog, Marketing|Tags: , , , , , , |

Email marketing is one of the best ways to connect with your audience, whether you're looking for sales, donations, or prospects, or just staying front of mind. When you're invited into someone's inbox (and you should always be an invited guest), it's a personal, one-on-one connection. At the moment they are looking at your message, [...]

Marketing and Fried Chicken

By | 2017-05-23T20:19:38+00:00 January 26, 2016|Categories: Blog, Marketing|Tags: , |

Colonel Sanders’ fried chicken almost didn’t make it to the market. As the story goes, the Colonel owned a chicken restaurant in the small town of Corbin, Kentucky which did a brisk business until a new highway bypassed Corbin and his restaurant. The restaurant didn’t have a chance after the traffic dried up, so Colonel [...]

Streaming Video is the New Black

By | 2017-05-23T20:19:49+00:00 October 2, 2015|Categories: Blog, Marketing|Tags: , , , , |

Streaming video is not a fad; it's here to stay, and rightfully so. Whether you're broadcasting an awesome concert or doing a quick tutorial, it's a great way to connect with your audience in a more tangible way than the written word. While Meerkat was the first on the scene, Periscope has grabbed quite a [...]

Editing is Important — Use the Right Words

By | 2017-05-23T20:21:35+00:00 September 14, 2015|Categories: Blog, Writing|Tags: , , , , |

I've always thought it would be fun to be a technical consultant on a hit TV show. Most shows have advisors of some sort; they are the physicians, attorneys, computer experts, or other professionals who teach actors to correctly pronounce long, complicated technical terms and look good doing it. In the 90s, police drama NYPD Blue employed [...]

Speaking: Avoid the Way of Bay

By | 2016-07-27T19:24:18+00:00 January 15, 2014|Categories: Blog, Marketing|Tags: , |

It's not often I feel sympathy for a Hollywood film director. Michael Bay, whose now-famous meltdown at the 2014 Consumer Electronics Show (CES) has drawn more than a million YouTube views, has earned it. As he took the stage to introduce Samsung's new super HDTV with a curved screen, Bay's teleprompter went south, and he [...]