online reviews
Online Reviews: How to Handle Them
Online Reviews Can Make or Break You Online reviews are a fact of business life. Like it or not, your customers are free to express themselves where it concerns your product or service. There's little you can do to prevent negative reviews other than provide a level of service that discourages them. Even then, there's...
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Writing Tool: Expresso
Writing for the internet requires the ability to make a point quickly. Readers are busy and stressed, there is far too much noise online, and few of us have the time or inclination to read long blocks of text. [Tweet "The best online writing is tight, with no extraneous words, and important points stated clearly...
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email marketing- beth g sanders
Email Marketing — What You Need to Know
Email marketing is one of the best ways to connect with your audience, whether you're looking for sales, donations, or prospects, or just staying front of mind. When you're invited into someone's inbox (and you should always be an invited guest), it's a personal, one-on-one connection. At the moment they are looking at your message,...
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Marketing and Fried Chicken
Colonel Sanders’ fried chicken almost didn’t make it to the market. As the story goes, the Colonel owned a chicken restaurant in the small town of Corbin, Kentucky which did a brisk business until a new highway bypassed Corbin and his restaurant. The restaurant didn’t have a chance after the traffic dried up, so Colonel...
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Streaming Video is the New Black
Streaming video is not a fad; it's here to stay, and rightfully so. Whether you're broadcasting an awesome concert or doing a quick tutorial, it's a great way to connect with your audience in a more tangible way than the written word. While Meerkat was the first on the scene, Periscope has grabbed quite a...
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Editing is Important — Use the Right Words
I've always thought it would be fun to be a technical consultant on a hit TV show. Most shows have advisors of some sort; they are the physicians, attorneys, computer experts, or other professionals who teach actors to correctly pronounce long, complicated technical terms and look good doing it. In the 90s, police drama NYPD Blue employed...
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Speaking: Avoid the Way of Bay
It's not often I feel sympathy for a Hollywood film director. Michael Bay, whose now-famous meltdown at the 2014 Consumer Electronics Show (CES) has drawn more than a million YouTube views, has earned it. As he took the stage to introduce Samsung's new super HDTV with a curved screen, Bay's teleprompter went south, and he...
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Communication Differences and Singing Pigs
Recently, I spoke to a friend about his work. I'll call him Art. Art's a smart techie guy. He was frustrated and venting because, in the course of his work with clients, he realized that his clients really didn't understand what he did and how to tell him what they needed. Often they would leave...
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