Commonly Misused Words

Commonly Misused Words

24 Words to Watch Out For These are the most commonly misused words I see online. This post is a quick guide to the correct usage* of these words. Now more than ever, how we speak, write, and express ourselves online is crucial. Good writing can make the difference...
Email Marketing for Small Business

Email Marketing for Small Business

Email marketing for small business is an excellent way to connect with your audience, whether you’re looking for sales, prospects, or just staying front of mind. When you’re invited into someone’s inbox (and you should always be an invited guest),...
Online Reviews: How to Handle Them

Online Reviews: How to Handle Them

Online Reviews Can Make or Break You Online reviews are a fact of business life. Like it or not, your customers are free to express themselves where it concerns your product or service. There’s little you can do to prevent negative reviews other than provide a...
Writing Tool: Expresso

Writing Tool: Expresso

Writing for the internet requires the ability to make a point quickly. Readers are busy and stressed, there is far too much noise online, and few of us have the time or inclination to read long blocks of text. [Tweet “The best online writing is tight, with no...
Marketing and Fried Chicken

Marketing and Fried Chicken

Colonel Sanders’ fried chicken almost didn’t make it to the market. As the story goes, the Colonel owned a chicken restaurant in the small town of Corbin, Kentucky which did a brisk business until a new highway bypassed Corbin and his restaurant. The restaurant didn’t...
Streaming Video is the New Black

Streaming Video is the New Black

Streaming video is not a fad; it’s here to stay, and rightfully so. Whether you’re broadcasting an awesome concert or doing a quick tutorial, it’s a great way to connect with your audience in a more tangible way than the written word. While Meerkat...
Editing is Important — Use the Right Words

Editing is Important — Use the Right Words

I’ve always thought it would be fun to be a technical consultant on a hit TV show. Most shows have advisors of some sort; they are the physicians, attorneys, computer experts, or other professionals who teach actors to correctly pronounce long, complicated...
Speaking: Avoid the Way of Bay

Speaking: Avoid the Way of Bay

It’s not often I feel sympathy for a Hollywood film director. Michael Bay, whose now-famous meltdown at the 2014 Consumer Electronics Show (CES) has drawn more than a million YouTube views, has earned it. As he took the stage to introduce Samsung’s new...
Communication Differences and Singing Pigs

Communication Differences and Singing Pigs

Recently, I spoke to a friend about his work. I’ll call him Art. Art’s a smart techie guy. He was frustrated and venting because, in the course of his work with clients, he realized that his clients really didn’t understand what he did and how to...