Email Marketing for Small Business
Email marketing for small business is a critical piece of your marketing strategy. Here are 16 tips to help you do it better.
Commonly Misused Words
24 Words to Watch Out For These are the most commonly misused words I see online. This post is a quick guide to the correct usage* of these words. Now more than ever, how we speak, write, and express ourselves online is crucial. Good writing can make the difference between success and failure; poor writing, […]
Instagram Video: IGTV and What to Do With It
Instagram video newcomer IGTV has just been released and is waiting for your content. I tried it out a few minutes ago on my personal account (because my friends will forgive me for looking foolish if need be). I haven’t spent much time on the platform watching videos yet, but I’m also not normally a […]
Online Reviews: How to Handle Them
Online Reviews Can Make or Break You Online reviews are a fact of business life. Like it or not, your customers are free to express themselves where it concerns your product or service. There’s little you can do to prevent negative reviews other than provide a level of service that discourages them. Even then, there’s […]
Start a Blog From Scratch — An Easy Guide
How to Start a Blog From Scratch If you’ve read anything about online marketing in the past few years, you know that you need a blog. You need a blog to draw traffic to your website, to help your audience see your more personal and approachable side, and, of course, to help Google find your […]
Instagram Marketing: Beat Instagram at the Link Game
Why Instagram Marketing Can Be Frustrating Yes, Instagram marketing can make it difficult to share your content, as, unlike other social platforms, you can’t post a link in an Instagram caption. Here’s how I get around this. I set up a page called My Instalanding here on my site. I’m used to doing landing pages […]
Small Business Growth: 5 Lessons from Azalea Pruning
Small business growth is a bit like gardening. Sometimes you have to prune to stay healthy and flourish. Do you ever feel like work isn’t fun anymore? When I first started freelancing, I felt the need to say yes to every opportunity. Refusing potential work felt risky and unwise, and I accepted some less-than-thrilling projects. One crappy client convinced […]
Do I Need to Blog? Yes. Here's Why.
I get this question often from clients who don’t think they have the time to write original content: Do I need to blog? My answer is nearly always the same: Yes. Yes, and yes. Why is Blogging So Important? Google. I’m really talking about all search engines here, but for practical purposes, Google. According to […]
Social Media Success: What Small Business Can Learn From Big Brands
Do You Manage Social Media for Small Business? If you manage social media for small business, you know that social media and the Web continue to be important for small organizations, freelancers, and entrepreneurs; in fact, more so than ever. Your website and online presence can make or break you as they are many potential […]
Job Hunting? 6 Social Media Tips
If you’re in the midst of a job search, do a social media audit. Check your Facebook, Twitter, YouTube, or other online profiles for content you wouldn’t want your grandmother or your pastor to see.
3 Business Lessons From Water Skiing
Anyone can hold the helm when the sea is calm. — Publilius Syrus This quote reminds me of my younger days — I loved water skiing and wasn’t half bad. My siblings and I had our own slalom ski, which was bright blue with rainbow graphics. You should know that getting up on a slalom […]
Marketing and Fried Chicken
KFC’s Colonel Sanders can teach us a lot about small business marketing. He crafted his chicken recipe based on customer feedback.
