Email marketing for small business is an excellent way to connect with your audience, whether you’re looking for sales, prospects, or just staying front of mind. When you’re invited into someone’s inbox (and you should always be an invited guest),...
Instagram video newcomer IGTV has just been released and is waiting for your content. I tried it out a few minutes ago on my personal account (because my friends will forgive me for looking foolish if need be). I haven’t spent much time on the platform watching...
I noticed this morning I had a link in my email window to try the new Gmail interface. I’ve been reading about it for a couple of weeks, and, as always, I’m excited to try something new. Even though I don’t have the Snooze feature yet (I read...
Online Reviews Can Make or Break You Online reviews are a fact of business life. Like it or not, your customers are free to express themselves where it concerns your product or service. There’s little you can do to prevent negative reviews other than provide a...
How to Start a Blog From Scratch If you’ve read anything about online marketing in the past few years, you know that you need a blog. You need a blog to draw traffic to your website, to help your audience see your more personal and approachable side, and, of...
Why Instagram Marketing Can Be Frustrating Yes, Instagram marketing can make it difficult to share your content, as, unlike other social platforms, you can’t post a link in an Instagram caption. Here’s how I get around this. I set up a page called My...
Small business growth is a bit like gardening. Sometimes you have to prune to stay healthy and flourish. Do you ever feel like work isn’t fun anymore? When I first started freelancing, I felt the need to say yes to every opportunity. Refusing potential...
I get this question often from clients who don’t think they have the time to write original content: Do I need to blog? My answer is nearly always the same: Yes. Yes, and yes. Why is Blogging So Important? Google. I’m really talking about all search...
Do You Manage Social Media for Small Business? If you manage social media for small business, you know that social media and the Web continue to be important for small organizations, freelancers, and entrepreneurs; in fact, more so than ever. Your website and online...
I use Dropbox every day for storing files, and for sharing them with others. Sometimes it’s just too big to send via email. I also love having my files with me everywhere I go. The app is free for desktop, phone and tablet. Dropbox gives you free storage, so if...
