Instagram video newcomer IGTV has just been released and is waiting for your content. I tried it out a few minutes ago on my personal account (because my friends will forgive me for looking foolish if need be). I haven’t spent much time on the platform watching videos yet, but I’m also not normally […]
I noticed this morning I had a link in my email window to try the new Gmail interface. I’ve been reading about it for a couple of weeks, and, as always, I’m excited to try something new.
Even though I don’t have the Snooze feature yet (I read somewhere that it’s being rolled out), I like […]
Online reviews are a fact of business life. Like it or not, your customers are free to express themselves where it concerns your product or service. There’s little you can do to prevent negative reviews other […]
If you’ve read anything about online marketing in the past few years, you know that you need a blog. You need a blog to draw traffic to your website, to help your audience see your more […]
Yes, Instagram marketing can make it difficult to share your content, as, unlike other social platforms, you can’t post a link in an Instagram caption. Here’s how I get around this.
I set up a page called My Instalanding here on […]
Our lovely (but overgrown) azaleas
Small business growth is a bit like gardening. Sometimes you have to prune to stay healthy and flourish.
Do you ever feel like work isn’t fun anymore?
When I first started freelancing, I felt the need to say yes to every […]
I get this question often from clients who don’t think they have the time to write original content: Do I need to blog? My answer is nearly always the same: Yes. Yes, and yes.
Do You Manage Social Media for Small Business?If you manage social media for small business, you know that social media and the Web continue to be important for small organizations, freelancers, and entrepreneurs; in fact, more so than ever. Your website and online presence […]
If you're in the midst of a job search, do a social media audit. Check your Facebook, Twitter, YouTube, or other online profiles for content you wouldn’t want your grandmother or your pastor to see.
Email marketing is one of the best ways to connect with your audience, whether you’re looking for sales, donations, or prospects, or just staying front of mind. When you’re invited into someone’s inbox (and you should always be an invited guest), it’s a […]
Anyone can hold the helm when the sea is calm. — Publilius Syrus
This quote reminds me of my younger days — I loved water skiing and wasn’t half bad. My siblings and I had our own slalom ski, which was bright blue with rainbow graphics. You should […]
Colonel Sanders’ fried chicken almost didn’t make it to the market. As the story goes, the Colonel owned a chicken restaurant in the small town of Corbin, Kentucky which did a brisk business until a new highway bypassed Corbin and his restaurant.
The restaurant didn’t have a chance […]