Blogging

Start a Blog From Scratch — An Easy Guide
How to Start a Blog From Scratch If you've read anything about online marketing in the past few years, you know that you need a blog. You need a blog to draw traffic to your website, to help your audience see your more personal and approachable side, and, of course, to help Google find your...
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WordPress HTML
WordPress Users: Know (a Little) HTML
If You Use WordPress, it Doesn't Hurt to Know HTML WordPress users, I'm not trying to turn you into a coding ninja nerd — but I do want to show you that there are times it's just simpler if you know a little bit of the language that runs the internet. The letters HTML stand...
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Websites: What You Need to Know
Websites: The Basics Websites are as necessary to your business as a phone number, whether you're brick and mortar or exclusively online. WordPress is the best solution for a small business website, as it allows you to retain control over your site and make changes as you wish without hiring a developer. Here are the...
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instagram marketing
Instagram Marketing: Beat Instagram at the Link Game
Why Instagram Marketing Can Be Frustrating Yes, Instagram marketing can make it difficult to share your content, as, unlike other social platforms, you can't post a link in an Instagram caption. Here's how I get around this. I set up a page called My Instalanding here on my site. I'm used to doing landing pages...
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marketing keywords
Keywords Aren’t Just For SEO
If you spend time with a search engine optimization (SEO) expert, they'll tell you to come up with 10 - 15 marketing keywords that you want to be found for online. FYI, I know very little about SEO and I value my clients enough to refer them to a real expert if they need these...
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writing and grammar
Grammar and Punctuation: Make a Great First Impression
  You’ve just written a business report, blog post, news article, copy for your website or marketing piece, and you’re ready to hit Publish. But wait — are you sure your copy is error free? Every word you publish under your name or the name of your business represents you. That sentence may be your potential client’s or...
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marketing avatar
How to Understand Your Customers and Increase Sales
If you'd like to increase sales, I have an exercise for you. I want you to begin to define your avatar(s). You may have more than one, in fact, you probably will. Wait - what’s an avatar? You may also have heard them referred to as personas. Same thing. You are putting yourself in the...
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do i need to blog?
Do I Need to Blog? Yes. Here’s Why.
I get this question often from clients who don't think they have the time to write original content: Do I need to blog? My answer is nearly always the same: Yes. Yes, and yes. Why is Blogging So Important? Google. I'm really talking about all search engines here, but for practical purposes, Google. According to...
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create a wordpress post
How to Create a WordPress Post: Video
This video shows you step by step how to create a WordPress post. In the course of my WordPress web design work, I spend a lot of time doing orientation and WordPress training for my clients. I always want to leave them feeling confident about owning their website — editing and adding content, adding images,...
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WordPress questions
The Top 10 WordPress Questions My Clients Ask
I work with WordPress a lot. I design and build websites for clients and coach them on how to edit and add content to their sites. As I work with users of many different levels of experience, I take note of their WordPress questions, as it's hard for me to see it from a beginner's perspective....
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Feedly: Find and Share Great Content
An effective social media presence is wholly dependent on content. For most of us, it's a mix of original and shared content. The articles you share should be well written and helpful to others. But how do you find shareable, quality content? Enter Feedly. All you have to do is identify a website that provides...
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Should I Blog?
If you’re a small business, nonprofit, church, or other organization, chances are that, yes, yes, you should blog. Don’t worry, it’s really not as difficult as you think it is. I promise.
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