Instagram Marketing: Beat Instagram at the Link Game

By | 2017-09-06T23:49:08+00:00 September 7, 2017|Categories: Blog, Marketing|Tags: , , , , , , , , |

Why Instagram Marketing Can Be Frustrating Yes, Instagram marketing can make it difficult to share your content, as, unlike other social platforms, you can't post a link in an Instagram caption. Here's how I get around this. I set up a page called My Instalanding here on my site. I'm used to doing landing pages [...]

Grammar and Punctuation: Make a Great First Impression

By | 2017-08-19T16:48:29+00:00 August 21, 2017|Categories: Blog, Writing|Tags: , , , , , |

You’ve just written a business report, blog post, news article, copy for your website or marketing piece, and you’re ready to hit Publish. But wait — are you sure your copy is error free? Every word you publish under your name or the name of your business represents you. That sentence may be your potential client’s or employer’s [...]

How to Understand Your Customers and Increase Sales

By | 2017-07-18T22:57:53+00:00 June 12, 2017|Categories: Marketing|Tags: , , , , , , |

If you'd like to increase sales, I have an exercise for you. I want you to begin to define your avatar(s). You may have more than one, in fact, you probably will. Wait - what’s an avatar? You may also have heard them referred to as personas. Same thing. You are putting yourself in the [...]

Do I Need to Blog? Yes. Here’s Why.

By | 2017-03-28T19:21:52+00:00 March 28, 2017|Categories: Blog|Tags: , , , , , , |

I get this question often from clients who don't think they have the time to write original content: Do I need to blog? My answer is nearly always the same: Yes. Yes, and yes. Why is Blogging So Important? Google. I'm really talking about all search engines here, but for practical purposes, Google. According to [...]

How to Create a WordPress Post: Video

By | 2017-03-26T18:22:39+00:00 August 24, 2016|Categories: Blog, WordPress|Tags: , , , , |

This video shows you step by step how to create a WordPress post. In the course of my WordPress web design work, I spend a lot of time doing orientation and WordPress training for my clients. I always want to leave them feeling confident about owning their website — editing and adding content, adding images, [...]

Feedly: Find and Share Great Content

By | 2017-05-23T20:23:07+00:00 February 25, 2015|Categories: Blog, Marketing|Tags: , , , , |

An effective social media presence is wholly dependent on content. For most of us, it's a mix of original and shared content. The articles you share should be well written and helpful to others. But how do you find shareable, quality content? Enter Feedly. All you have to do is identify a website that provides [...]

How to Write: My 8 Secrets

By | 2016-03-20T23:07:14+00:00 June 14, 2013|Categories: Blog, Writing|Tags: |

I don't remember a time when I didn't love to write and wasn't obsessed with words. I've done crossword puzzles since childhood and have been known to read the dictionary. I'm a natural writer — by that I mean no one has ever formally taught me how to write, but it's always come easy to me [...]

You Gotta Blog. Here’s Why.

By | 2016-07-27T19:19:13+00:00 February 20, 2012|Categories: Blog, Marketing|Tags: , , |

These statistics on blogging are hard to believe, but they've been widely cited from reliable sources. I always advise the nonprofits and small businesses I work with to blog for this reason. The benefits are obvious, so why doesn't everyone have a blog? I think it's far more intimidating that it has to be. I [...]