Websites: The Basics
Websites are as necessary to your business as a phone number, whether you’re brick and mortar or exclusively online. WordPress is the best solution for a small business website, as it allows you to retain control over your site and make changes as […]
I’m going to tell you how not to write a book.
On the heels of the release of my first book, Online Success: 7 Steps to a Powerful Internet Presence, I’m reflecting on the process. I’m not only self published, I’m […]
You’ve just written a business report, blog post, news article, copy for your website or marketing piece, and you’re ready to hit Publish. But wait — are you sure your copy is error free?
Every word you publish under your name or the name of […]
If you’d like to increase sales, I have an exercise for you.
I want you to begin to define your avatar(s). You may have more than one, in fact, you probably will. Wait – what’s an avatar?
You may also have heard them referred to as personas. […]
This video shows you step by step how to create a WordPress post.
In the course of my WordPress web design work, I spend a lot of time doing orientation and WordPress training for my clients. I always want to leave them feeling confident about owning their website — editing and adding content, adding images, and […]
I work with WordPress a lot. I design and build websites for clients and coach them on how to edit and add content to their sites. As I work with users of many different levels of experience, I take note of their WordPress questions, as it’s hard for me […]
An effective social media presence is wholly dependent on content. For most of us, it’s a mix of original and shared content. The articles you share should be well written and helpful to others. But how do you find shareable, quality content?
If you’re a small business, nonprofit, church, or other organization, chances are that, yes, yes, you should blog. Don’t worry, it’s really not as difficult as you think it is. I promise.