As I mentioned briefly in this post, last Wednesday I participated in a panel discussion at the monthly Social Media Expedition breakfast. I attend this breakfast each month on the first Wednesday of the month from 7:30 a.m. – 9:30 a.m. at various locations around town. As I’m not a morning person, to say that this is my favorite Wednesday of the month speaks volumes about the quality of the programming and networking opportunity I enjoy each month.
Our panel discussion centered around how businesses and nonprofits use social media to increase their business, further their cause or reach potential donors or members. My role on the panel was to discuss social media as it relates to churches and ministries. Other panelists were:
- Lindsay Coates, ArtsMemphis,
- Kerry Crawford-Trisler, Commercial Appeal, online department
- Lorrie Jackson, Lausanne Collegiate School
- Joe Spake, local real estate broker
While there are differences in our objectives — profit, community, fundraising — all seek to accomplish the goal in much the same way: to better engage our audience and generate an active community as we listen to the voices of those we serve. Too many seem to think social media is about us; I think if we’re doing it right, it’s about hearing from and engaging our audience.
For more about last Wednesday’s breakfast, see LunaWeb’s great post on the Social Media Expedition Web site.
Come join us for breakfast — it’s casual, you can come and go as your schedule allows, the breakfast and the program are always excellent, and you just never know when Muddy’s Bake Shop might show up.