Social Media

Instagram Video: IGTV and What to Do With It

Instagram Video: IGTV and What to Do With It

Instagram video newcomer IGTV has just been released and is waiting for your content. I tried it out a few minutes ago on my personal account (because my friends will forgive me for looking foolish if need be). I haven't spent much time on the platform watching videos...

Instagram Marketing: Beat Instagram at the Link Game

Instagram Marketing: Beat Instagram at the Link Game

Why Instagram Marketing Can Be Frustrating Yes, Instagram marketing can make it difficult to share your content, as, unlike other social platforms, you can't post a link in an Instagram caption. Here's how I get around this. I set up a page called My Instalanding here...

Social Media Success: What Small Business Can Learn From Big Brands

Do You Manage Social Media for Small Business? If you manage social media for small business, you know that social media and the Web continue to be important for small organizations, freelancers, and entrepreneurs; in fact, more so than ever. Your website and online...

Job Hunting? 6 Social Media Tips

Job Hunting? 6 Social Media Tips

If you’re in the midst of a job search, do a social media audit. Check your Facebook, Twitter, YouTube, or other online profiles for content you wouldn’t want your grandmother or your pastor to see.

How I Curate Content for Social Media

How I Curate Content for Social Media

In this video I share my social media workflow. If you're active on social media, you're probably posted at least some curated content; either that or you're superhuman and can write enough content on your own. I use three online tools, Feedly, Pocket, and Buffer to...

Snapchat: Where It’s At

Snapchat: Where It’s At

  If you have teenage or young adult children or grandchildren, you’ve likely at least heard about Snapchat. With more than 100 million users, it’s the fastest-growing social network, which means you need to know about it. Snapchat is becoming increasingly...

Why You Must Not Fall for the Facebook Hoax

Why You Must Not Fall for the Facebook Hoax

Another day, another Facebook hoax. Or so it seems. It struck again yesterday. As of September 26th , 2015 at 01:16 a.m. Eastern standard time, I do not give Facebook or any entities associated with Facebook permission to use my pictures, etc. ... At the same...

The Seven Deadly Sins of Twitter

The Seven Deadly Sins of Twitter

  You’re an egghead. If you don’t have an avatar, I’m going to pass, and so is everyone else with any degree of Twitter savvy. The only explanations for the egg are a) you just don’t care enough, b) you have no idea what you’re doing and aren’t willing to learn,...

Periscope: Social Media in Real Time

Periscope: Social Media in Real Time

Have you used Periscope? It’s a relatively new app that lets you “broadcast” (their term) what’s going on in your world. It’s real time, and your followers can indicate that they like your video by touching the screen, which produces tiny hearts that flow up from the bottom of the screen.

What is a Hashtag?

What is a Hashtag?

You’ve heard people talk about them, you see them on TV in the bottom corner of your favorite TV show.

But what are hashtags? Should you care? If so, why?

Yes, you should care. Here are two reasons:

Twitter: How to Live Tweet an Event

Twitter: How to Live Tweet an Event

Have you ever wished you could attend a conference or event, but just couldn't make it? Are you on Twitter? If so, you might be thankful for someone who lives tweets the event. Or you might be annoyed if it's an event you have no interest in. Either way, you'll see...