While thumbing through the latest Pottery Barn catalog, I saw this page and thought it was a fantastic idea. The layout featured a beautiful leather chair (WANT!) with this QR code that links directly to a video. How cool!


Pottery Barn catalog with QR code

Pottery Barn video failBut wait! Not cool at all. I used Paperlinks, a free QR code scanner for the iPhone to scan the code. Sadly, the link took me to a YouTube video I couldn’t access. And it wasn’t just me; my husband, Jim, couldn’t access it on his Droid either.

It was a great idea that failed in the execution and leads me to wonder if anyone tested it before the catalog went to press.

Probably for the best, though. That video probably would have made me want the chair even more.

Have you seen QR codes used in this way?

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