Online Marketing

Do I Need to Blog? Yes. Here’s Why.

Do I Need to Blog? Yes. Here’s Why.

I get this question often from clients who don't think they have the time to write original content: Do I need to blog? My answer is nearly always the same: Yes. Yes, and yes. Why is Blogging So Important? Google. I'm really talking about all search engines here, but...

Social Media Success: What Small Business Can Learn From Big Brands

Do You Manage Social Media for Small Business? If you manage social media for small business, you know that social media and the Web continue to be important for small organizations, freelancers, and entrepreneurs; in fact, more so than ever. Your website and online...

Job Hunting? 6 Social Media Tips

Job Hunting? 6 Social Media Tips

If you’re in the midst of a job search, do a social media audit. Check your Facebook, Twitter, YouTube, or other online profiles for content you wouldn’t want your grandmother or your pastor to see.

How I Curate Content for Social Media

How I Curate Content for Social Media

In this video I share my social media workflow. If you're active on social media, you're probably posted at least some curated content; either that or you're superhuman and can write enough content on your own. I use three online tools, Feedly, Pocket, and Buffer to...

3 Business Lessons From Water Skiing

3 Business Lessons From Water Skiing

Anyone can hold the helm when the sea is calm. — Publilius Syrus This quote reminds me of my younger days — I loved water skiing and wasn't half bad. My siblings and I had our own slalom ski, which was bright blue with rainbow graphics. You should know that getting up...

Marketing and Fried Chicken

Marketing and Fried Chicken

Colonel Sanders’ fried chicken almost didn’t make it to the market. As the story goes, the Colonel owned a chicken restaurant in the small town of Corbin, Kentucky which did a brisk business until a new highway bypassed Corbin and his restaurant. The restaurant didn’t...

Streaming Video is the New Black

Streaming Video is the New Black

Streaming video is not a fad; it's here to stay, and rightfully so. Whether you're broadcasting an awesome concert or doing a quick tutorial, it's a great way to connect with your audience in a more tangible way than the written word. While Meerkat was the first on...

Use Meetup to Get Connected

Use Meetup to Get Connected

If you’re looking for ways to learn new things and meet new people, try Meetup.com. Set up a free account and add your interests and Meetup will let you know when new groups are started or existing groups meet. Group organizers join and pay a small fee to have a virtual meeting place for group events.

How to Do the Internet in Style

How to Do the Internet in Style

The other day I outed myself on Instagram. As I do have a bit of pride, it took some guts for me to do it, and some might say it would have been better left unseen. I might agree, except that there's a point. In my own defense (and I realize I need one), I have a...

Abercrombie & Fail?

Abercrombie & Fail?

If ever there were an epic social media fail, this is it. First, Abercrombie & Fitch's CEO states that they don't make clothes in sizes larger than 10 (for women; apparently men go all the way up to XL) because, well, I'll let you read it for yourself, if you...

3 Ways to Be Sure Your Audience Doesn’t Leave Hungry. Or Throw Up.

3 Ways to Be Sure Your Audience Doesn’t Leave Hungry. Or Throw Up.

I hate asparagus. I know it’s a delicacy, it’s pretty and it’s expensive, but I just can’t stand it. I also hate duck. I’ve had it prepared both by a gourmet cook with a delicious sauce and in a spicy gumbo. Still, duck = yuck. Finally, at the risk of losing my...

Just Apologize. Really.

Just Apologize. Really.

I just read a great post on apologizing on PRDaily. It's always bothered me that no one seems to be willing to really apologize. As the post suggests, an apology is not an explanation of why you are right. It's not an opportunity to point out how wrong or ridiculous...