Marketing
Top 10 Email Marketing Strategy Mistakes I Hope You Don't Make
Your email marketing strategy is a critical piece of your overall marketing plan if you’re a small business or solopreneur. Combined with social media, content marketing, and your website, email marketing contributes to your online presence in a unique way.
How to Do Hashtag Research on Instagram, Twitter, and LinkedIn
How to do hashtag research to broaden your reach on Instagram, Twitter, and LinkedIn. Find new accounts to follow and get found online.
Crisis Social Media: How to Weather an Online Storm
How do you prepare to use social media in a crisis?
It’s crucial to have your crisis social media strategy in mind and on paper before the crisis comes.
9 Ways to Maximize Your Email Deliverability
No matter how beautifully written your email copy is, or how well you understand your list, your emails won’t help you if your readers never see them. Email deliverability is the process of ensuring your email messages reach the inbox of the recipient rather than the dreaded spam folder.
How to Use Twitter, Part 4: Twitter Strategy and Execution
The fourth and last post in my How to Use Twitter series is about building a solid Twitter strategy. Let’s put it all together and get to work. If you haven't read earlier posts in the series, here are the links. Part 1: Get StartedPart 2: How to TweetPart 3: Lists...
How to Use Twitter, Part 3: Lists and Hashtags
This post will show you how to use Twitter lists and hashtags. I’ve referred briefly to these features in the previous posts in this series. Go read those now if you haven’t already. How to use Twitter, Part 1: Get StartedHow to Use Twitter, Part 2: How to Tweet How...
How to Use Twitter, Part 2: How to Tweet
This post is the second in my Twitter series that will go through April. If you haven’t read last week’s post, How to Use Twitter, Part 1: Get Started, go catch up now, then come back and read about how to tweet. Twitter was established as a microblogging platform,...
How to Use Twitter Part 1: Get Started
I frequently get asked how Twitter works. Despite the fact that most people know about it, many don’t understand it and find it intimidating. Twitter posts, or tweets, can include text, photos, videos, or GIFs. It’s easy enough to tweet, but tweeting well is a...
Email Personalization: Be Relevant
Two terms you'll hear a lot when you read about email marketing are email personalization and segmentation. What do they mean, what should you do with them, and how can they help you increase response to your email messages? I’m going to answer these questions in this...
Small Business Social Media: How to Schedule Posts with Buffer
Buffer: My Favorite Scheduling Tool for Small Business Social Media For a small business, social media is a critical piece of your marketing strategy that requires time, effort, and resources. It doesn't stop with posting — an effective social media program includes...
Email Marketing: The 7 Deadly Sins
Don't Be Spammy. Don’t add people to your list who have not expressly opted in. There are laws that govern this, and the salient point of these laws is that you must have an explicit opt-in to your list. The read must know what they are signing up for and what they...
7 Small Business Holiday Marketing Tips
It's time to start thinking about holiday marketing for your small business. In fact, if you're just starting to plan your holiday marketing, you're behind. According to Crowdspring, the holiday months drive 30 percent more revenue for e-commerce businesses than other...