If you guessed email marketing, you’re spot on. According to a study by Litmus, every dollar you spend brings you $36 in revenue.
With an ROI that high, you’ve got to make email part of your marketing plan. You can customize your messages based on reader behavior, interests, and characteristics. Automated sequences (series of emails) help you make money while you sun yourself on the beach or snooze in your hammock.
Here’s how it works: Let’s say you own a clothing store. It’s helpful to separate those interested in clothing for adults from readers who shop for children’s clothes. You can do that by measuring clicks, opens, and engagement with your messages to determine customer interests and tailor future messages accordingly. That way if you’re having a sale on children’s clothing, you can email only those who have shown interest in that area.
Email marketing is a powerful way to reach and nurture customers, however it must be done in accordance with relevant laws or risk significant penalties and fines. I’m familiar with those regulations and will ensure you’re in compliance as you build customer loyalty and attract new prospects.
I build customized email marketing plans that are created just for your business. Here are the email marketing services I offer: