Mastodon

Marketing

Let's create a practical plan to build your audience,
nurture your customers, and grow your revenue.

Let's create a practical plan to build your audience, nurture your customers, and grow your revenue.

Social Media

Social media is no longer an option; it’s a necessity in today’s online world. It helps you promote your content, but, most importantly allows you to build relationships online.

 

As you answer questions, provide resources, and sometimes just chat with prospects, you build relationships that enhance your reputation and boost your reputation as an expert and a resource.

Email Marketing

Email marketing lets you into your customers’ living room. You’re an invited guest, which makes your readers more eager to read your messages.

The inbox is your opportunity to be the sole voice in your customer’s ear.

 

A great email marketing program includes a welcome sequence, a series of emails that helps onboard your new subscribers. Automated email sequences help you nurture leads and build loyalty while you sleep.

Copywriting

Your copy (written words) can make or break you online. The most beautiful, modern website will fail without well-written, customer-centered copy that helps your reader understand why you are the solution to their needs.

Content Marketing

I’d be willing to bet you know the problems that keep your customers and prospects awake at night. This knowledge helps you craft content that addresses these problems and positions you as the answer to your customers’ concerns.

 

Content that is optimized for readers first and search engines second will help you get noticed online and attract new leads.

How it Works

1. Marketing Audit

I’ll do a comprehensive audit of your current marketing strategies and online presence. We’ll keep what’s working and focus on areas that need improvement. I’ll look at:
  • Your website — design and copy.
  • Social media presence.
  • Print and collateral materials.
  • Advertising and promotions.
  • Your blog.

2. Marketing Plan

I’ll consider your budget, personnel, time, and other resources as I build a customized marketing plan that considers the unique needs of your business. It will include suggestions for changes and improvements to your website, social media, and other marketing materials. We’ll meet virtually to discuss the plan and any necessary changes or adjustments. Once the plan is approved, we can work together in a way that works best for you.

3. Progress Reports

I’ll stay in touch regularly and report back with detailed results so that we know it’s working. Statistics are a bit like GPS for your marketing — it’ll keep you on the right path. You’ll get monthly PDF reports via email that let you know how it’s going.

How Do You Want to Work?

✓ Done for You

This is for you if you just don’t have time for marketing and want to outsource. I’ll follow the plan we’ve agreed on and carry it out for you. I can write blog and social media posts, monitor social channels, and reply to and engage with commenters on your behalf if you like.

✓ DIY + Coaching

You’d rather do it yourself. That’s cool. I’m happy to coach you through it. I’ll answer any questions you may have and guide you through the process during coaching sessions that fit your schedule. We can schedule them regularly or on an as-needed basis, whatever works best for you.