Email Marketing
Email marketing lets you into your customers’ living room. You’re an invited guest, which makes your readers more eager to read your messages.
The inbox is your opportunity to be the sole voice in your customer’s ear.
A great email marketing program includes a welcome sequence, a series of emails that helps onboard your new subscribers. Automated email sequences help you nurture leads and build loyalty while you sleep.
Social Media
Social media is no longer an option; it’s a necessity in today’s online world. It helps you promote your content, but, most importantly allows you to build relationships online.
As you answer questions, provide resources, and sometimes just chat with prospects, you build relationships that enhance your reputation and boost your reputation as an expert and a resource.