Marketing Services

How We’ll Work Together

Marketing Audit

First, I’ll do a comprehensive audit of your current marketing strategies and online presence. We’ll keep what’s working well and focus on areas that need improvement. I’ll look at:

• Your website — design and copy.
• Social media presence..
• Print and collateral materials.
• Advertising and promotions.
• Your blog.

Customized Marketing Plan

I’ll consider your budget, personnel, time, and other resources as I build a customized marketing plan that considers the unique needs of your business. It will include suggestions for changes and improvements to your website, social media, and other marketing materials.

We’ll meet (virtually or in person if you’re local) to discuss the plan and any necessary changes or adjustments. Once the plan is approved, we can work together in a way that works best for you.

How Do You Want to Execute Your Plan?

Option 1: I’ll Coach You as You Execute the Plan on Your Own

You’d rather do it yourself. That’s cool. I’m happy to coach you through it. I’ll answer any questions you may have and guide you through the process during coaching sessions that fit your schedule. We can schedule them regularly or on an as-needed basis, whatever works best for you.

Option 2: I’ll Execute the Plan For You

If you’d rather outsource your marketing, I can do that, too. I’ll follow the plan we’ve agreed on and carry it out for you. I’ll write blog and social media posts, monitor social channels for you, and reply to and engage with commenters on your behalf.

Reporting

Either way we work, I’ll stay in touch with you regularly and report back with detailed results so that we know it’s working.