WordPress questions
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The Top 10 WordPress Questions My Clients Ask
I work with WordPress a lot. I design and build websites for clients and coach them on how to edit and add content to their sites. As I work with users of many different levels of experience, I take note of their WordPress questions, as it's hard for me to see it from a beginner's perspective....
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Writing Tool: Expresso
Writing for the internet requires the ability to make a point quickly. Readers are busy and stressed, there is far too much noise online, and few of us have the time or inclination to read long blocks of text. [Tweet "The best online writing is tight, with no extraneous words, and important points stated clearly...
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email marketing- beth g sanders
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Email Marketing — What You Need to Know
Email marketing is one of the best ways to connect with your audience, whether you're looking for sales, donations, or prospects, or just staying front of mind. When you're invited into someone's inbox (and you should always be an invited guest), it's a personal, one-on-one connection. At the moment they are looking at your message,...
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How I Curate Content for Social Media
In this video I share my social media workflow. If you're active on social media, you're probably posted at least some curated content; either that or you're superhuman and can write enough content on your own. I use three online tools, Feedly, Pocket, and Buffer to discover, curate, and post the majority of my social...
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Cool WordPress plugin: Widget Clone
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Cool WordPress Plugin: Widget Clone
I love a cool WordPress plugin. This one solves a small but annoying issue with widgets. Now that most modern WordPress themes allow for multiple sidebars, it's a pain to have to rebuild the widgets. This plugin adds a simple link to clone the widget and place the duplicate widget in another widget area.  ...
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How to Choose a WordPress Theme: 12 Tips
Finding the right WordPress theme can be an exhausting process. Here are 12 tips to help you make a wise theme decision.
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3 Business Lessons From Water Skiing
Anyone can hold the helm when the sea is calm. — Publilius Syrus This quote reminds me of my younger days — I loved water skiing and wasn't half bad. My siblings and I had our own slalom ski, which was bright blue with rainbow graphics. You should know that getting up on a slalom...
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Marketing and Fried Chicken
Colonel Sanders’ fried chicken almost didn’t make it to the market. As the story goes, the Colonel owned a chicken restaurant in the small town of Corbin, Kentucky which did a brisk business until a new highway bypassed Corbin and his restaurant. The restaurant didn’t have a chance after the traffic dried up, so Colonel...
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Streaming Video is the New Black
Streaming video is not a fad; it's here to stay, and rightfully so. Whether you're broadcasting an awesome concert or doing a quick tutorial, it's a great way to connect with your audience in a more tangible way than the written word. While Meerkat was the first on the scene, Periscope has grabbed quite a...
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Facebook Hoax
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Why You Must Not Fall for the Facebook Hoax
Another day, another Facebook hoax. Or so it seems. It struck again yesterday. As of September 26th , 2015 at 01:16 a.m. Eastern standard time, I do not give Facebook or any entities associated with Facebook permission to use my pictures, etc. ... At the same time, there was another hoax about Facebook charging to keep profiles...
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Editing is Important — Use the Right Words
I've always thought it would be fun to be a technical consultant on a hit TV show. Most shows have advisors of some sort; they are the physicians, attorneys, computer experts, or other professionals who teach actors to correctly pronounce long, complicated technical terms and look good doing it. In the 90s, police drama NYPD Blue employed...
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The Seven Deadly Sins of Twitter
  You’re an egghead. If you don’t have an avatar, I’m going to pass, and so is everyone else with any degree of Twitter savvy. The only explanations for the egg are a) you just don’t care enough, b) you have no idea what you’re doing and aren’t willing to learn, c) you are a...
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