Marketing Blog

WordPress Users: Know (a Little) HTML

WordPress Users: Know (a Little) HTML

If You Use WordPress, it Doesn't Hurt to Know HTML WordPress users, I'm not trying to turn you into a coding ninja nerd — but I do want to show you that there are times it's just simpler if you know a little bit of the language that runs the internet. The letters HTML...

Websites: What You Need to Know

Websites: What You Need to Know

Websites: The Basics Websites are as necessary to your business as a phone number, whether you're brick and mortar or exclusively online. WordPress is the best solution for a small business website, as it allows you to retain control over your site and make changes as...

GiveCamp Memphis: Where You Want to Be February 23 – 25

GiveCamp Memphis: Where You Want to Be February 23 – 25

Don't you love that feeling you get when you know you've made someone's life a little better? Yes? Good. I'm glad you feel that way, because that means you'll love GiveCamp Memphis. GiveCamp is an entire weekend of fun, food, and giving. I've participated since the...

Save Your Kindle Reading Notes — Organize in Evernote

Save Your Kindle Reading Notes — Organize in Evernote

This is a quick little tip on how to save notes from books you read on your mobile device. Are you a Kindle user or an Kindle app user? It's my go-to for reading. I love to read books on my iPad and even sometimes on my phone. The advantages are: I can make the text...

Instagram Marketing: Beat Instagram at the Link Game

Instagram Marketing: Beat Instagram at the Link Game

Why Instagram Marketing Can Be Frustrating Yes, Instagram marketing can make it difficult to share your content, as, unlike other social platforms, you can't post a link in an Instagram caption. Here's how I get around this. I set up a page called My Instalanding here...

Keywords Aren’t Just For SEO

Keywords Aren’t Just For SEO

If you spend time with a search engine optimization (SEO) expert, they'll tell you to come up with 10 - 15 marketing keywords that you want to be found for online. FYI, I know very little about SEO and I value my clients enough to refer them to a real expert if they...

Grammar and Punctuation: Make a Great First Impression

Grammar and Punctuation: Make a Great First Impression

  You’ve just written a business report, blog post, news article, copy for your website or marketing piece, and you’re ready to hit Publish. But wait — are you sure your copy is error free? Every word you publish under your name or the name of your...

How to Understand Your Customers and Increase Sales

How to Understand Your Customers and Increase Sales

If you'd like to increase sales, I have an exercise for you. I want you to begin to define your avatar(s). You may have more than one, in fact, you probably will. Wait - what’s an avatar? You may also have heard them referred to as personas. Same thing. You are...

Small Business Growth: 5 Lessons from Azalea Pruning

Small Business Growth: 5 Lessons from Azalea Pruning

Small business growth is a bit like gardening. Sometimes you have to prune to stay healthy and flourish. Do you ever feel like work isn't fun anymore? When I first started freelancing, I felt the need to say yes to every opportunity. Refusing potential...

Do I Need to Blog? Yes. Here’s Why.

Do I Need to Blog? Yes. Here’s Why.

I get this question often from clients who don't think they have the time to write original content: Do I need to blog? My answer is nearly always the same: Yes. Yes, and yes. Why is Blogging So Important? Google. I'm really talking about all search engines here, but...

WordPress Photo Gallery: Create Your Own Responsive Gallery

WordPress Photo Gallery: Create Your Own Responsive Gallery

Here's how to add a WordPress photo gallery for your blog or website; it's free and easy to do with WordPress' Jetpack plugin. The photo gallery Jetpack creates is clean and attractive and performs beautifully on mobile devices. It's easy to do. Here's a...

Choose a Great WordPress Theme: Presentation for WordPress Memphis

Choose a Great WordPress Theme: Presentation for WordPress Memphis

This presentation was for the WordPress Memphis meetup group, which I founded in September 2011. The group is near and dear to my heart, and it's an honor to be asked to come back and talk about WordPress. I based this presentation on this post about choosing the best...